If you look all around you the one thing that is omnipresent will be stories. In fact, there is no surprise in understanding the fact that stories are something that enthralls and excite people of all ages. Till some time back it was also true that one would come across the term stories and the only image that one would get would be that of storybooks and novels.
You watch movies and the one thing that ties you down in the story, you look at your life and everyday happenings – and there again there is a story. To come to think of it, it is difficult to imagine humans being connected to anything or anyone unless there is a story involved. True to this very reasoning comes the highlight of the brand promoting era, which also understood that stories are truly the only factor that captivates all the senses of humans.
When was the last time you came across some brand that you truly felt connected to? With major marketing and digital advertising companies cashing in on the brand building, it was only time till they raked in playing on the emotional connection that humans capitalize on so much. And, because stories are so compelling, it was only natural to stumble upon a change in the way brands are promoted! So, what exactly is brand storytelling and why has it become such an integral part of every second branding campaign? Let us strode the path of branding and the way it works to decipher this very mystery.
Read complete article: https://www.completeconnection.ca/importance-of-storytelling/