Hamdard Laboratories (Medicine Division) a progressive, research-based health and wellness organization, unveils a new campaign for one of the most popular products; Roghan Badam Shirin, an oil popularly used for glowing skin, healthy hair, a sharper memory, and strong bones. The campaign highlights the strength and goodness of 100% sweet almond oil which brings out the best in a woman and makes her glow with confidence.
Conceptualized by Dentsu, the campaign shows young bold women who are glowing in confidence and aren’t afraid to make life and career choices. Encourage other women to carve themselves in the richness of Roghan Badam Shirin. The 100 percent pure sweet almond oil enriches skin with its goodness and gives an ever-shining glow going.
The campaign message goes beyond physical beauty to address overall well-being and personifies a nuanced perspective of self-confidence in one’s own skin and body. The soon-to-be-released film highlighting memory power through the consumption of Roghan Badam Shirin should attract the attention of mothers with young children.
Hamdard with its new campaign encourages women to feel confident in their own skin and believe in self-love. Through the new campaign, Hamdard aims to reach out to young consumers who want to have healthy and clear skin and are conscious of 100% pure and natural ingredients while selecting their beauty products.
Hamdard’s RBS is a multi-purpose oil that does wonders for one’s overall well-being by offering multiple health benefits. It builds immunity, relieves constipation, and strengthens bones. Great for massaging a baby and boosting a child’s memory. Strengthens hair and keeps the scalp dandruff free. The vitamin E of almond oil acts as a great moisturizer for the skin. It’s an extensively used almond oil whose purity you can trust with your eyes closed. It is 100% unani and 100% pure almond oil.
‘Our aim through this campaign is to make every woman love the skin they are in. We wanted to create a world where beauty is the source of confidence and not anxiety. Roghan Badam Shirin is that magical oil that can work on dry skin, and act like a hydrating agent, the vitamin-E-rich almond oil acts like a moisturizing oil, Its anti-inflammatory properties help in tightening the skin by penetrating at deeper levels. Almonds are also considered brain food. Hence when had with milk, it helps in boosting children’s memory and relieves constipation. Our memory film will be launched next week highlighting the product benefit ” Said, Suman Varma, CMO, Hamdard Laboratories.
“Roghan Badam Shirin stands for purity. It is one of our very trusted products. It is a multipurpose product. We also have Roghan Badam Shirin in the capsule format, for ease of consumption. It is primarily for people on the go. Hamdard always aims to establish the promise of care in every product. Our new campaign embodies our purpose of care and love for the body and mind. Our products are today available across ecom platforms besides the retail outlets” said, Abdul Majeed, Chairman & Managing Trustee, Hamdard Laboratories.
Credits for RBS beauty film –
Production team:
Production House – Karmman Line
Director – Denzil Machado
Executive Producer – Viveck Daaschaudhary
Producer – Nayan Sarmah
DOP – Boris Slavkov
Dentsu team:
Joy Mohanty – Chief Creative Officer
Hindol Purkayastha – Executive Vice President
Avinash Chandra – Associate Vice President
Apoorva Dutta – Senior Account Executive