Jindal (India) Limited, part of prestigious B.C. Jindal Group and one of the leading downstream steel products manufacturers in India, successfully hosted Milaap, a retailers meet, in Dehradun, Uttarakhand. The meet which was organized in collaboration with company’s authorized dealer Rainbow Steel was graced by senior company officials along with 60 retailers from surrounding regions.
In line with Jindal (India) Limited’s strategy to further strengthen its geographical presence across India, the company, at the event, showcased its range of advanced coated steel products, each designed to meet the specific demands of various industries while ensuring high performance and durability. Among these was Jindal Sabrang, an offering from Jindal (India) Limited that redefines the aesthetics of steel by introducing a vibrant array of colour-coated options with exceptional corrosion resistance in outdoor applications.
In addition, the company apprised the retailers about Jindal NeuColor+, a range that represents the pinnacle of premium coated steel products, offering a combination of advanced technology, aesthetic versatility, and long-lasting durability. The product offering from Jindal (India) Limited, is engineered with a special coating process that makes the steel sheet exceptionally resistant to corrosion and colour fading.
“Jindal (India) Limited has a strong presence in the Eastern and Southern markets of India and is focused on expanding further while strengthening its reach in the Northern and Western regions. Through the Milaap Retailer Meet, we aim to enhance relationships and increase awareness about our premium and innovative products, including coated sheet offerings, which are witnessing strong demand in the Dehradun market.” said a spokesperson from Jindal (India) Limited.
As part of this initiative, Jindal (India) Limited’s representatives also discussed the company’s plans for the region, gather first-hand feedback from the retailers and address any challenges that they may be facing. This proved beneficial to Jindal (India) Limited to network with the retailer partners driving growth across the region for the company and further strengthening the company’s position as a trusted and evolving company.
Since its inception, Jindal (India) Limited has been committed to nation-building initiatives, strongly supporting the Government of India’s push for modern infrastructure.
Recently, the company also announced a strategic capacity expansion of 0.6 Million MT, a 60 per cent increase from its current capacity of 1 Million MT per annum with a capex spend of over INR 1,500 Crore. This expansion will primarily focus on new lines for coated flat products, allowing Jindal (India) to increase production of current range of products, diversify into new segments like solar and home appliances, and contribute to import substitution, reinforcing its commitment to innovation and growth.