The Indian edutainment industry has been experiencing impressive growth in 2024, driven by a rising demand for engaging and interactive educational experiences. Valued at USD 146.07 billion in 2023, the sector is expected to grow at an 18% annual rate until 2030. This growth is largely fuelled by advances in technology, wider internet access, and the rise of gamified learning platforms. Formats like AR/VR-based solutions and role-playing activities are becoming increasingly popular, especially among children and teenagers.
One of the leading companies in this space is KidZania, which offers children the chance to step into real-world careers like doctors or pilots through immersive, hands-on role-playing. These experiences foster creativity, teamwork, and practical skills, while leveraging AR and digital tools to make learning more interactive and enjoyable.
However, the industry still faces challenges, especially when it comes to affordability and the digital divide. Rural areas often lack access to reliable internet and advanced edutainment tools. Fortunately, the rise of affordable smartphones, low-cost data plans, and the availability of regional language content are helping to bridge this gap. Many startups and established companies are focusing on mobile-first platforms that cater to a wide range of demographics.
Looking ahead to 2025, the sector is poised to integrate even more advanced technologies like AI and immersive learning tools, placing a stronger emphasis on personalized, skill-based education. The use of data analytics to track learning outcomes and fine-tune content delivery is also expected to play a key role in shaping the future of edutainment. As the industry continues to grow, the focus will remain on making education more inclusive and addressing the disparities that still exist, ensuring that edutainment can continue to have a transformative impact on education across India.
