News18 HSM Network has added another feather to its cap by winning GOLD at the prestigious Promax Asia Awards 2024. The award recognizes the network’s groundbreaking marketing campaign on the Metaverse, launched on Independence Day 2023, as the ‘Most Outstanding Marketing Initiative.’
This one-of-a-kind campaign welcomed viewers into a specially created metaverse, offering a unique and immersive way to celebrate India’s Independence Day. By seamlessly blending technology with patriotism, the initiative showcased News18 HSM Network’s innovative approach to storytelling and viewer engagement.
News18 continues to lead with innovation, consistently setting new benchmarks in the media industry.