Effective communication is important for businesses aiming to enhance their visibility and credibility. Press release distribution services play a crucial role in this process by ensuring that news reaches the right audience through various media outlets.
Among the notable players in this field are Brandpush and Market Press Release, both of which offer unique features and benefits.
This article will provide a comprehensive comparison of these two services, analyzing their strengths, weaknesses, and overall effectiveness.
Brandpush vs Market Press Release: Quick Takeaways
| Feature | Brandpush | Market Press Release |
|---|---|---|
| Pricing Structure | Packages start at $195 for the Limited Package. | One free press release per day; additional press release at $19 per |
| Distribution Network | Guaranteed publication on 200+ news sites, including major affiliates like CBS, FOX, and USA Today. | Publication on its own website, with possibility of it being picked up by other media sites. |
| Premium Package Coverage | Up to 450 outlets with the Ultimate Package ($795). | Paid packages available for enhanced visibility. |
| SEO Features | Includes SEO-boosting backlinks and optimized content. | Basic SEO features via backlinks and company profile on website. |
| User Experience | User-friendly platform with templates and writing assistance available. | Straightforward interface for easy press release submission. |
| Analytics and Reporting | Comprehensive reports including traffic estimates, Google rankings, and SEO value after publication. | Basic PDF reports detailing media outlet pickups but less detailed than Brandpush. |
| Customer Support | Robust support via phone, email, and online chat. | Support available via email and phone. |
| Writing Services | Optional professional writing services available at additional cost ($40-$80 depending on word count). | None |
| Target Audience | Ideal for small to medium-sized businesses looking to enhance online visibility and credibility. | Suitable for organizations of all sizes looking for free or low-cost publicity options. |
Brandpush and Market Press Release are both effective press release distribution services, but they cater to different needs. Brandpush offers a tiered pricing structure starting at $195 for its Limited Package, which guarantees placements on over 200 news sites, including major affiliates like CBS and FOX.
It emphasizes SEO optimization and provides comprehensive analytics to track performance.
In contrast, Market Press Release features a free basic plan that allows users to submit one press release per day. For additional features, users can purchase credits at $19 each, with a Company Account available for $120 for six months. This platform doesn’t guarantee publications except for its own website, where your press release could e picked up by other media outlets.
User experience differs as well; Brandpush is known for its user-friendly interface and robust customer support via phone and chat, while Market Press Release primarily offers email and phonesupport.
Overall, Brandpush is ideal for businesses seeking structured services with strong analytics, while Market Press Release is better for those looking for a cost-effective entry point into press release distribution. If you ask us, it is definitely worth it to spend the extra money on Brandpush!
Brandpush Overview
Founded in 2020, Brandpush is a press release distribution service designed to enhance brand visibility and credibility by publishing news stories on news sites.
The platform emphasizes ease of use, allowing clients to select from various packages tailored to their needs.
On it’s lowest plan, Brandpush guarantees publication on over 200 news sites, including major affiliates like FOX, CBS, NBC, and USA Today.
The company positions itself as an affordable option for businesses looking to maximize their reach without breaking the bank.
Market Press Release Overview
Market Press Release is an online platform that enables organizations of all sizes to submit press releases and enhance their visibility.
It offers a free basic plan, allowing users to publish one press release per day, which helps improve search engine rankings and drive traffic to their websites.
Additionally, users can purchase credits for added features like hyperlinking and multimedia embedding.
The service aims to build brand awareness, generate cost-effective leads, and foster relationships with media outlets, making it a valuable tool for effective communication and marketing strategies.
Pricing Structures
Brandpush Pricing Structure
Brandpush offers a tiered pricing model for its press release distribution services along with optional writing services. The main packages are as follows:
| Package Name | Price | Features |
|---|---|---|
| Limited Package | $195 | Distribution to over 200 news sites; “grey” topics allowed. |
| Popular Package | $265 | Distribution to approximately 300 news sites. |
| Authority Package | $595 | Focused on SEO improvement; targets six high-authority outlets. |
| Ultimate Package | $795 | Maximum reach with distribution to over 450 outlets, including six high authority sites. |
In addition to the distribution packages, Brandpush provides optional writing services at varying prices. For a Short News Story, the cost is $40, which includes up to 350 words and two revisions.
A Regular News Story is priced at $60 and includes up to 500 words with three revisions.
For a more extensive option, a Long News Story costs $80 and allows for over 700 words with unlimited revisions.
For more information on Brandpush’s pricing and plans, check their official site here.
Market Press Release Pricing Structure
Market Press Release offers a flexible pricing structure designed to accommodate various business needs.
The Personal Account is absolutely free, allowing users to submit one press release per day without any charges. For additional features, users can purchase credits at $19 per press release, which includes options for hyperlinking keyword phrases, embedding YouTube videos, and adding website links.
For organizations seeking more robust features, the Company Account is available for $120 for six months, providing a dedicated news room page and enhanced branding options.
For more information on Market Press Release’s pricing and plans, check their official site here.
Distribution Network
Brandpush Distribution Network
Brandpush features a robust distribution network that guarantees publication on over 200 news sites, including major affiliates like CBS, NBC, and FOX.
This extensive reach enhances visibility and credibility for clients, ensuring their press releases are seen by a wide audience.
With premium packages, the number of guaranteed placements can increase to 450 outlets.
Additionally, Brandpush focuses on SEO optimization, helping press releases rank well on search engines, which drives organic traffic to client websites.
Market Press Release Distribution Network
Market Press Release operates a distribution network that primarily publishes press releases on its own site, rather than guaranteeing publication across multiple media outlets.
This means that while the press release is listed on Market Press Release, its visibility relies on other media outlets picking it up.
Users can create a company profile page, which distinguishes Market Press Release from other services like Brandpush and can be beneficial for brand visibility.
This profile includes essential information such as the company logo, address, and a short description, helping to enhance the company’s online presence and credibility.
Customer Support Options
Brandpush Customer Support
Brandpush provides robust customer support through multiple channels, ensuring clients receive timely assistance. Support options include phone support, email, and live chat during business hours.
This comprehensive approach allows clients to get help with everything from crafting press releases to tracking their distribution results.
Additionally, Brandpush offers a user-friendly platform with a detailed step-by-step guide, enhancing the overall experience for both new and experienced users in press release distribution.
Market Press Release Customer Support
Market Press Release offers customer support primarily through email and phone, allowing users to reach out with inquiries or issues related to their press release submissions.
While the platform does not provide extensive live support options, users can expect responses to their queries, although response times may vary.
The site includes detailed press release guidelines to help users understand the requirements for effective submissions, ensuring that their content meets industry standards. This guidance enhances the user experience by providing clear instructions on formatting and content expectations.
User Experience
Brandpush User Experience
Brandpush provides an intuitive user experience, featuring a user-friendly interface that simplifies the submission of press releases.
Users can easily navigate the dashboard to manage orders, track publication statuses, and monitor performance metrics.
The platform includes a comprehensive step-by-step guide to assist users from drafting their press release to selecting distribution options.
Additionally, Brandpush offers robust customer support through multiple channels, including timely phone support, email, and live chat, ensuring users receive appropiate assistance throughout the process.
Market Press Release User Experience
Market Press Release provides a straightforward user experience, allowing users to easily submit press releases through its intuitive interface.
The platform features clear guidelines to help users craft effective press releases, ensuring compliance with submission standards.
Users can create a company profile page, enhancing their visibility and credibility. While customer support is primarily via email, the platform offers simple resources to guide users through the submission process.
Customers that are unfamiliar with the press release process will prefer the all-rounded user approach of Brandpush over Market Press Release.
Reporting and Analytics
Brandpush Reporting and Analytics
Brandpush provides comprehensive reporting and analytics features that allow clients to effectively track the performance of their press releases.
After publication, users receive detailed reports that include direct links to published articles, estimated traffic, Google rankings, potential reach, and SEO value derived from backlinks.
The platform’s intuitive dashboard enables real-time monitoring of submission statuses, and clients can export reports in various formats for easy sharing with team members or stakeholders, enhancing transparency and decision-making in their PR strategies.
Market Press Release Reporting and Analytics
Market Press Release does not provide substantial reporting and analytics features. It primarily publishes press releases on its own site, without guaranteeing broader distribution to other media outlets.
While users can access basic metrics related to views and engagement, detailed analytics are limited.
The platform emphasizes the importance of crafting effective press releases through its guidelines but lacks robust tracking tools to measure the overall impact and reach of the releases once distributed. This makes it less comprehensive compared to other press release distribution services.
Advantages and Disadvantages
Brandpush Pros and Cons
Pros:
- Budget-friendly pricing options suitable for small businesses.
- Extensive distribution network with guaranteed placements.
- Comprehensive analytics for tracking performance.
- User-friendly interface enhances ease of use.
- Strong focus on SEO optimization drives targeted traffic.
Cons:
- Writing services are available at an additional cost.
- Media sites might not be as powerful and authoritative as they appear to e.
Market Press Release Pros and Cons
Pros:
- Free basic package allows easy entry into press release distribution.
- Higher coverage options may lead to better visibility with paid upgrades.
Cons:
- Basic analytics may not meet the needs of all clients seeking detailed insights.
- No guarantee of any publications on any site besides its own.
- Customer support might not be as responsive and thorough as many users would like.
- Lack of press release writing services.
Conclusion
Both Brandpush and Market Press Release offer unique advantages for businesses looking to enhance their visibility through press release distribution.
Brandpush stands out with its comprehensive distribution network, robust customer support, and detailed reporting and analytics, making it an excellent choice for those seeking extensive reach and measurable results.
On the other hand, Market Press Release provides a cost-effective solution with a straightforward submission process and the ability to create a company profile page, which can enhance brand credibility.
If you are serious about getting some exposure for your news and press release, Brandpush is the superior alternative. Because Market Press Release doesn’t distribute the news anywhere, it can be difficult for you to get the exposure you want.