Two prominent press release distribution services are EIN Presswire and BusinessWire. Each service offers unique features, pricing structures, and distribution networks that cater to different business needs.
This article provides a comprehensive comparison of EIN Presswire and Business Wire, focusing on their pricing, features, user experience, customer support, and distribution networks.
EIN Presswire vs BusinessWire: Quick Takeaways
| Feature/Aspect | EIN Presswire | Business Wire |
|---|---|---|
| Ownership | Operated by IPD Group | Owned by Berkshire Hathaway |
| Starting Price | $99.95 per release | Pricing not publicly listed; contact for details |
| Distribution Reach | Focused on targeted distribution to specific industries and regions | Extensive network including major media outlets, blogs, and social media; strong global presence |
| Multimedia Support | Limited (1 image and 1 video in basic plan) | Supports multiple multimedia attachments (but at additional cost) |
| Analytics and Reporting | Basic analytics | Comprehensive analytics with detailed reporting |
| Ease of Use | User-friendly interface, straightforward submission process | More complex platform with advanced features |
| Customer Support | Email and phone support available | Good customer support via phone and email |
| Reputation & Reviews | Positive reviews for affordability and ease of use; smaller player in the market | Strong reputation as an industry leader with extensive services |
| Targeting Options | Industry-specific targeting available | Advanced targeting options for specific regions and industries |
| Writing Services | AI Press Release Generator | None |
If you are looking for a budget-friendly option, EIN Presswire is an excellent choice, with prices starting at just $99.95 per release. Its user-friendly platform makes it ideal for newcomers to press release distribution who prefer simplicity.
Additionally, EIN Presswire allows for targeted distribution to specific industries and regions without requiring complex setups. For those who only need basic analytics to monitor the performance of their press releases, EIN Presswire provides essential tracking features.
On the other hand, if you require comprehensive reach, especially in the finance sector, Business Wire is the better option. It offers extensive national and international distribution, ensuring your press releases reach major media outlets and news channels.
Business Wire is equipped with advanced features, including robust analytics and detailed reporting, as well as strong multimedia support for your releases. If responsive customer service is a priority for you, Business Wire excels in this area with multiple support channels, including phone and email.
However, it’s important to note that Business Wire typically caters to those with a larger budget who are willing to invest more for premium services and features.
EIN Presswire Overview
EIN Presswire is a leading press release distribution service founded in 1995 and based in Washington, D.C. Known for its affordability and effectiveness, it caters primarily to small and medium-sized businesses.
The platform, which stands for “Everyone’s Internet News Presswire,” features a user-friendly interface that simplifies the publishing process.
EIN Presswire offers extensive reach through partnerships with major news outlets, including Google News and AP News, ensuring that press releases gain significant visibility.
Its services include targeted distribution, SEO optimization, and straightfoward performance analytics, making it a valuable tool for organizations seeking to enhance their media presence.
BusinessWire Overview
Business Wire is a prominent press release distribution service founded in 1961 and is a wholly owned subsidiary of Berkshire Hathaway.
The company specializes in disseminating full-text press releases from thousands of organizations worldwide to various audiences, including news media, investors, and regulatory authorities.
With a comprehensive network that includes access to major news agencies like the Associated Press and Agence France-Presse, Business Wire ensures broad visibility for its clients’ announcements.
The service also provides regulatory disclosure solutions and advanced analytics, making it a trusted partner for public relations, investor relations, and marketing professionals globally.
Pricing Comparison
EIN Presswire Pricing
EIN Presswire offers a straightforward pricing model that caters to different needs:
| Plan | Cost | Features |
|---|---|---|
| Basic Plan | $99.95 per release | 700-word limit, targets one country and one industry, includes one embedded image and video. |
| Pro+ Plan | $399 for 5 releases | 1,000-word limit, targets two countries and five industries, includes three embedded images. |
| Corporate Plan | $999 for 25 releases | 2,500-word limit, targets two countries and five industries, includes five embedded images. |
For more information on EIN Presswire’s pricing and plans, check their official site here.
Business Wire Pricing
Business Wire’s pricing structure can be complex, as it varies based on several factors, including the length of the press release, distribution regions, and additional multimedia content. Here’s a detailed overview of their pricing, including subscription services for U.S. distribution.
Standard Pricing
- Base Price for 400-word Release: The cost for a standard 400-word press release distributed nationally typically starts at $760.
- Additional Words: For every additional 100 words beyond the initial 400, there is an extra charge of approximately $195.
- Multimedia Attachments: The first multimedia inclusion (such as an image or video) costs $425, while each subsequent attachment is priced at $225.
- Extra Visibility and Analytics: If you want enhanced visibility and analytics features, this will add about $95 to your total cost.
Subscription Packages
Business Wire also offers flat-rate subscription packages for clients who qualify. These packages are designed for businesses that plan to distribute multiple press releases over time and include unlimited word counts:
- Core Package: Priced at $2,595, this package includes five or eight non-earnings press releases distributed to any U.S. state, metro, or city circuit.
- Advanced Package: Available for $3,495, this package covers five or eight non-earnings press releases to any U.S. regional or corridor circuit.
- Premium Package: This package costs $4,495 and includes five or eight non-earnings press releases distributed to any U.S. national circuit.
Due to the variability in pricing based on specific needs, Business Wire often provides custom quotes tailored to individual requirements.
Businesses are encouraged to contact Business Wire directly to receive an accurate estimate based on factors such as press release length, targeted regions, and any additional services required.
For more information on BusinessWire’s pricing and plans, reach out on their official site here.
Press Release Distribution Network
EIN Presswire Distribution Network
EIN Presswire has a robust distribution network that significantly enhances the visibility of press releases.
All press release packages include distribution to AP News and Nexstar Media Group, reaching a combined total of 170 million monthly active users.
In addition, EIN Presswire distributes to major news sites, major newswires, targeted journalists, and editorial rooms.
The service also ensures visibility on platforms like Bloomberg Terminals, MuckRack, Google News, Google Search, Bing, and other major search engines, along with a social media push.
This extensive network allows businesses to effectively connect with their target audiences and maximize their media exposure.
Business Wire Distribution Network
Business Wire boasts an extensive global distribution network that significantly enhances the visibility of press releases.
With offices in 18 countries and access to over 100,000 media contacts, it enables companies to reach a diverse audience across various industries.
The network includes major news agencies such as the Associated Press and Agence France-Presse, ensuring broad coverage. Business Wire also offers targeted distribution options, allowing businesses to focus on specific industries and regions.
Additionally, it delivers content through multiple channels, including social media, email, and news aggregators, maximizing engagement and ensuring that press releases reach the right audiences effectively.
Media Monitoring and Reporting
EIN Presswire Media Monitoring and Reporting
EIN Presswire offers robust media monitoring and reporting features that help clients track the impact of their press releases. Users receive detailed reports that outline how many news sites picked up their release and the estimated reach of the sites, providing valuable insights into visibility and engagement.
Additionally, EIN Presswire’s platform allows for tracking acquired links over time, ensuring comprehensive coverage analysis. This enables businesses to evaluate the effectiveness of their press releases and refine their strategies.
BusinessWire Media Monitoring and Reporting
Business Wire provides comprehensive media monitoring and reporting services that help clients assess the impact of their press releases.
Through its NewsTrak system, users receive detailed analytics that track how many outlets picked up their news, audience engagement metrics, and geographical reach.
The Earned & Social Media Analytics report offers insights into social media buzz, sentiment analysis, and the effectiveness of coverage across various platforms.
This data is accessible via an interactive dashboard, enabling clients to make informed decisions and refine their PR strategies based on real-time performance metrics.
User Experience and Platform Navigation
EIN Presswire User Experience
EIN Presswire offers a user-friendly experience characterized by an intuitive interface that simplifies the process of uploading and managing press releases.
Clients can easily navigate the platform, which provides helpful prompts throughout the submission process.
The system allows for the management of multiple releases simultaneously, catering to users with varying levels of technical expertise.
Additionally, EIN Presswire provides robust customer support, including phone assistance and online resources, ensuring users receive guidance and assistance as needed to optimize their press release distribution efforts.
BusinessWire User Experience
Business Wire provides a highly user-friendly experience characterized by an intuitive interface that simplifies navigation and submission processes.
Users appreciate the platform’s ability to target specific industries, with over 200 options available for precise distribution.
The system supports multimedia integration, allowing for engaging press releases that include logos, images, and videos.
Business Wire also offers robust customer support through phone and email, ensuring users receive assistance as needed. Clients report satisfaction with the platform’s effectiveness in reaching their target audiences and enhancing their press release visibility.
Customer Support Services
EIN Presswire Customer Support
EIN Presswire’s customer support has received mixed reviews. While the platform is user-friendly and allows for efficient press release distribution, clients often report challenges in reaching customer service.
Many have experienced delays in responses to emails and difficulties with phone support, leading to frustration. Additionally, there are concerns about the editorial team’s responsiveness and decision-making processes regarding press releases.
Despite these issues, EIN Presswire offers a contact form and phone support during business hours, aiming to assist users with their inquiries and concerns.
Business Wire Customer Support
Business Wire provides exceptional customer support characterized by a commitment to responsiveness and reliability.
Clients can reach out via phone or email, with dedicated representatives available to assist with inquiries and issues. The support team is known for its expertise and willingness to go above and beyond to ensure clients’ needs are met.
Users appreciate the personalized guidance throughout the press release process, from submission to distribution, enhancing overall satisfaction with the service. Business Wire’s robust support system is a key asset for businesses seeking effective media outreach.
Pros and Cons of Each Service
Advantages of EIN Presswire
- Affordability: More cost-effective pricing plans make it accessible for small businesses or those with limited budgets.
- User-Friendly Interface: An intuitive platform that simplifies the submission process.
- Industry Targeting Options: Allows precise targeting based on industry categories.
Advantages of BusinessWire
- Comprehensive Media Monitoring: Advanced tracking capabilities provide deeper insights into media coverage.
- Robust Customer Support: Multiple support channels ensure timely assistance.
- Extensive Distribution Network: Wider reach across national and international media outlets.
Disadvantages of EIN Presswire
- Limited advanced tracking features compared to BusinessWire.
- Customer support not as good as BusinessWire
Disadvantages of BusinessWire
- Higher costs with less transparent pricing can be a barrier for some businesses.
Conclusion
Choosing between EIN Presswire and Business Wire ultimately depends on your business’s specific needs and budget constraints.
For those seeking an affordable option with straightforward features and ease of use, EIN Presswire is likely the better choice.
However, if your organization requires extensive media monitoring capabilities and is willing to invest more for broader distribution reach, Business Wire may be worth considering.
Oladimeji Oke
Oladimeji Oke leads the NewswireJet PR Academy by creating awesome content to help business owners and marketers make the best of earned media. He loves drawing inspiration from the Bible on a personal level and believes with faith, there is unlimited capacity in everyone.