Choosing the right press release distribution service can make a big difference for your brand’s visibility. Brandpush and OpenPR are two popular options, each with its own strengths.
This article will delve into a detailed comparison of BrandPush and openPR, examining their pricing plans, user experience, customer support, analytics capabilities, and overall effectiveness in enhancing brand visibility.
By understanding the strengths and weaknesses of each platform, businesses can make informed decisions that align with their marketing goals and budget constraints.
Brandpush vs OpenPR: Quick Takeaways
| Feature | Brandpush | openPR |
|---|---|---|
| Distribution Network | Publishes on over 200 news sites, including major affiliates like FOX and USA Today. | Publishes on their platform, with the possibility to get picked up by search engines and other media outlets. |
| SEO Benefits | Provides high-authority backlinks to improve search engine rankings and visibility. | Offers basic SEO benefits but primarily focuses on accessibility and quality of submissions. |
| Content Creation | Offers custom-written news stories by human writers, ensuring SEO optimization. | Users can submit their own content for free; no professional writing service included. |
| Reporting | Provides detailed performance reports post-publication, including links and metrics. | Limited reporting; focuses more on the submission process rather than detailed analytics. |
| Pricing | Starts at $195 per press release with various packages available for different needs. | Free to publish one press release per month; additional press release starts at €19 per release. |
| Best For | Small to medium-sized businesses seeking extensive visibility and SEO benefits. | Businesses of all sizes looking for a no-cost option to distribute press releases effectively. |
| Customer Support | Reliable customer support via email, phone and online chat support | Standard support; primarily through email |
When deciding between Brandpush and openPR for press release distribution, the choice largely depends on your specific needs and budget.
Brandpush is ideal for businesses seeking extensive visibility and SEO benefits. With its network of over 200 news sites, including major affiliates like FOX and USA Today, Brandpush guarantees substantial exposure for your press releases. Their services begin at a competitive price of $195, making it accessible for small to medium-sized businesses.Â
On the other hand, openPR serves as a cost-effective solution for those looking to publish press releases without incurring fees. It allows users to submit their own content freely (once a month), although it lacks the professional writing services offered by Brandpush.
While openPR provides basic distribution across various platforms, it does not offer the same level of detailed reporting or analytics that Brandpush does.Â
Brandpush: Platform Overview
Brandpush is a press release distribution service designed to boost your brand’s visibility. It aims to get your brand story featured on numerous news websites.
The platform offers a straightforward approach to enhance your online presence. You can expect your brand to be featured on over 200 news sites.
Brandpush’s key features include:
- Professional writing services
- Wide distribution network
- SEO-friendly content
One of Brandpush’s main selling points is the “As Seen On” element. This feature allows you to showcase logos of reputable news sites where your brand has been featured.
The service also focuses on building high-quality backlinks to improve your website’s Domain Authority. This can potentially boost your search engine rankings.
Pricing for Brandpush starts at $195 per release. This makes it a more affordable option compared to some competitors.
You can choose from various distribution plans to suit your needs. Each plan aims to increase your brand’s online visibility and potentially drive more traffic to your website.
OpenPR: Platform Overview
OpenPR is a press release distribution platform that offers both free and paid services. It allows you to share your news with a global audience.
The free plan lets you distribute press releases at no cost. This is great if you’re on a tight budget or just starting out.
Key features of OpenPR include:
- Distribution to search engines and RSS feeds
- Company branding options
- Link inclusion in press releases
OpenPR’s paid plans start at €19.00 +VAT per release. This is more affordable compared to some competitors.
OpenPR supports up to three links per press release. While this is fewer than some other services, it still provides valuable linking opportunities.
Your press releases on OpenPR can gain visibility through:
- Google News
- World Media Directory
- Search engine traffic
- Organic traffic
By using OpenPR, you can increase your online presence and potentially attract more attention to your brand or news.
Plans and Pricing
BrandPush and OpenPR offer different pricing models for their press release distribution services. BrandPush has tiered packages with guaranteed placements, while OpenPR provides a free basic option and paid premium features.
Brandpush Plans and Pricing
BrandPush offers several pricing plans to fit different needs and budgets.
| Package Name | Price | Features |
|---|---|---|
| Starter Plan | $195 | 200+ guaranteed publications; but excludes most major outlets. |
| Plus Plan | $229 | 300+ guaranteed publications; including affiliates of major outlets like FOX. |
| Authority Plan | $565 | Publishes on 6 high-authority outlets; ideal for SEO improvement with backlinks. |
| Ultimate Plan | $695 | Guarantees placement on 450 news outlets; maximum reach and visibility. |
BrandPush also offers a range of writing packages to complement its press release distribution services. The Basic Writing package is priced at $40 and provides a custom article of up to 350 words.
For a more comprehensive service, the Standard Writing package costs $60 and includes an article of up to 500 words.
The Premium Writing package, which is the most extensive option, is available for $80 and offers a custom article of up to 700 words.
For more information on Brandpush’s pricing and plans, please check their official site here.
OpenPR Plans and Pricing
openPR offers a straightforward pricing structure for its press release distribution services. The platform allows users to publish one press release for free every month, which is particularly appealing for small businesses and startups looking to share their news without incurring costs.Â
For additional press releases, openPR charges €19 each, allowing users to expand their distribution as needed while still keeping costs manageable. There are big discounts when you purchase the press release credits in bulk.
For more information on openPR’s pricing and plans, please check their official site here.
Distribution Network
The distribution networks of Brandpush and OpenPR differ in their reach and focus. Each service has unique strengths in how they spread press releases.
Brandpush Distribution Network
Brandpush aims for wide online coverage. They guarantee your press release will appear on at least 200 media sites. This includes affiliates of major news networks like NBC, CBS, and FOX.
Brandpush focuses on SEO optimization. They spread your content across various online platforms. This can help boost your search engine visibility.
The service doesn’t offer targeted distribution. You can’t choose specific industries or regions for your release. Instead, Brandpush takes a broad approach to reach a wide audience.
OpenPR Distribution Network
OpenPR’s network is more focused on search engines and RSS feeds. They distribute your press releases to these channels as part of their service. The mainly distribute your press release to their website, which can be picked up by other media outlets.
Your releases on OpenPR can include company branding and links. This helps you maintain brand consistency across different platforms.
OpenPR’s network may not be as extensive as some competitors. They don’t promise a specific number of media sites for distribution. Instead, they focus on making your content easily findable online.
OpenPR also allows for some customization. You can add your company logo and links to your releases. This helps readers connect the news directly to your brand.
Analytics and Reporting
Analytics and reporting are key features for press release distribution services. They help you track the performance of your releases and measure their impact.
Brandpush Analytics and Reporting
BrandPush provides robust analytics and reporting features that are essential for clients to measure the success of their press release distributions.Â
After a press release is published, users receive comprehensive reports that include direct links to the articles, estimated traffic, Google rankings, potential reach, and the SEO value derived from backlinks. This detailed information allows businesses to assess the impact of their press releases effectively.
Clients can export reports in various formats, which is useful for sharing insights with team members or stakeholders.Â
BrandPush also offers downloadable trust badges that clients can display on their websites, enhancing credibility by showcasing their media presence.
OpenPR Analytics and Reporting
openPR provides basic analytics and reporting features for its press release distribution services. After a press release is published, users receive a confirmation email that includes a link to their release.
However, openPR does not offer extensive performance metrics or detailed analytics such as views, clicks, engagement rates, or social media shares.
This limited reporting means that while users can confirm their press release’s publication and see where it has appeared, they do not have access to in-depth insights that could help them evaluate the effectiveness of their distribution strategy.
User Experience and Customer Support
Both Brandpush and OpenPR offer user-friendly platforms and customer support. Each service has its own strengths in these areas.
Brandpush User Experience and Customer Support
BrandPush is designed with an intuitive user interface that simplifies the process of submitting press releases. Users can easily navigate the dashboard to manage orders, track publication statuses, and monitor performance metrics. The setup process is straightforward, supported by a comprehensive step-by-step guide to assist users from drafting their press release to selecting distribution options.
Customer support is robust, featuring multiple channels for assistance, including 24/7 phone support, email, and live chat. This ensures that users can receive help whenever needed. Additionally, BrandPush provides detailed analytics post-publication, allowing clients to track the impact of their press releases through metrics such as estimated traffic and SEO value.
OpenPR User Experience and Customer Support
openPR focuses on providing a user-friendly experience and reliable customer support for its press release distribution services. The platform is designed to be straightforward, allowing users to easily navigate the submission process.Â
Users can quickly publish their press releases without complicated procedures, making it accessible even for those who may not be familiar with press release distribution.
In terms of customer support, openPR offers assistance primarily through email. While the response times can vary, users generally find the support team to be helpful when addressing inquiries or issues related to their press releases.Â
However, openPR does not provide extensive support options like live chat or phone assistance, which may limit immediate help for users requiring urgent guidance.
Final Thoughts
Brandpush and OpenPR offer different approaches to press release distribution. Brandpush focuses on guaranteed placements on major news sites, which can boost your brand’s visibility quickly.
OpenPR, on the other hand, allows free submissions every 30 days. This can be a good option if you’re on a tight budget.
Consider your specific needs when choosing between these services. If you need wide reach and can invest more, Brandpush might be the way to go.
For smaller businesses or those just starting out, OpenPR’s free option could be a good starting point.
Remember that quality content is key, regardless of the platform you choose. A well-written press release can make a big difference in how it’s received.