Brandpush vs Presswire: Which Is The Better Release Distribution Service?

Choosing the right press release distribution service can boost your brand awareness. Brandpush and EIN Presswire are two popular options to consider.

This article will explore the strengths of both platforms, highlighting how they can support businesses in achieving their PR goals.

Whether you’re a small startup or an established enterprise, understanding the nuances of these services can help you make informed decisions to elevate your brand’s presence in the market.

Brandpush vs Presswire: Key Takeaways

When choosing between Brandpush and Presswire, consider your specific needs and budget. 

Brandpush stands out for its affordable pricing and user-friendly platform, making it an excellent choice for startups and small businesses seeking straightforward press release distribution. 

With guaranteed publication on over 200 high-authority news sites, including affiliates of major outlets like FOX and USA Today, Brandpush ensures significant visibility for your brand. 

Additionally, it offers customizable writing services and a money-back guarantee, enhancing its appeal for those new to press releases.

On the other hand, Presswire excels with its extensive distribution network, reaching over 850,000 media contacts globally and distributing releases to 400+ news sites and Google News. 

It offers advanced targeting options, including geo-targeting and translation services, which are ideal for businesses looking to reach specific regional or international audiences. Presswire’s robust analytics and tracking reports also allow clients to monitor the effectiveness of their campaigns closely.

Brandpush Overview

Brandpush is a press release distribution service designed to enhance brand visibility through strategic placements on high-traffic news sites. It publishes on over 200 news sites, including major affiliates like FOX and USA Today, ensuring broad audience reach and strong visibility.

Brandpush offers four publishing packages: 

• Limited Package: Targets niche topics with 200+ sites.
• Popular Package: Includes 300+ sites, suitable for most clients.
• Authority Package: Focuses on six high-authority outlets for improved SEO.
• Ultimate Package: Provides the broadest reach across all available news outlets.

Expert writers create SEO-optimized press releases tailored to showcase brands effectively, with a typical turnaround of about 7 business days. 

Brandpush emphasizes high-authority backlinks that can significantly boost search engine rankings and credibility. 

Clients can also add an “As Seen On” badge to their websites, potentially increasing conversion rates by up to 48%.

Presswire Overview

Presswire is a robust press release distribution service that connects businesses with targeted media outlets across various sectors. It features a live database of over one million media contacts, ensuring that releases reach the right journalists both locally and globally.

With syndication to 400+ news sites, Presswire maximizes visibility for clients. It offers geo-targeting and translation services, allowing businesses to tailor their messages for specific regions and languages.

The service spans a wide range of channels, including wire services, mainstream media, influential blogs, and specialized trade publications, making it suitable for diverse industries. Clients receive tracking reports for both offline and online performance, providing valuable insights into their press release effectiveness.

Pricing Comparisons

Brandpush and Presswire offer different pricing structures for their press release distribution services. Let’s look at the costs and what’s included with each company’s plans.

Brandpush Pricing

Brandpush offers four distinct publishing packages tailored to different needs and topics:

1. Limited Package ($195): Ideal for niche topics such as cryptocurrencies, supplements, and dating. This package includes publication on over 200 news sites, although it excludes most major outlets.
2. Popular Package ($265): Suited for a broad range of clients, this package features publication on 300+ news sites, including affiliates of major news outlets like FOX.
3. Authority Package ($595): Focused on SEO improvement, this package includes only the 6 highest authority outlets, providing significant potential for enhancing search engine rankings.
4. Ultimate Package ($795): This package offers the most extensive reach, including a total of 450+ news outlets, including the 6 authority sites on the authority package.

Brandpush offers three distinct writing packages for clients looking to enhance their press releases:

1. Short News Story: Priced at $40, this package provides a 350-word SEO-optimized news story and includes two revisions.
2. Regular News Story: Available for $60, this option includes a 500-word SEO-optimized news story with three revisions.
3. Long News Story: Costing $80, this package offers a 700+ word SEO-optimized news story with unlimited revisions.

Additionally, clients have the option to write their own press releases for free, allowing for flexibility based on individual needs and budgets. 

The typical turnaround time for publishing is around 7 business days, with writing packages delivering news stories within 2-3 days. 

For more information on Brandpush pricing and plans, check their official site here.

Presswire Pricing

Presswire offers a detailed pricing structure for its press release distribution services, catering to various needs:

Annual Database Subscription Package Rates:

• North American Contacts: $4,000 (includes unlimited press release distribution)
• European Contacts (including the UK): $4,000 (includes unlimited press release distribution)
• Global Contacts (including all countries): $6,500 (includes unlimited press release distribution)

Individual Press Release Distribution:

• North American Distribution: $250
• European Distribution: $250
• Asian Distribution: $250
• Global Distribution (any countries): $400

Additional Services:

• Press Release Tracking: $80 per release
• SEO Super Boost: $250 per press release for up to two keywords/anchor links
• Press Release Translations:$250 per press release for the first 500 words
• Additional Sending: $165 for extra geo-targeted send-outs (e.g., sending a French-language version to France, Switzerland, and Belgium)
• Media Monitoring: $250 per press release (covers up to one month after distribution)

This pricing model allows businesses to choose between comprehensive annual subscriptions or pay-per-release options, making it adaptable to different marketing strategies and budgets.

For more information on Presswire’s pricing and plans, check their official site here.

Distribution Network and Reach

Brandpush and Presswire offer different distribution networks and reach for your press releases. Each service has its own strengths in terms of where your news can be seen.

Brandpush Distribution Network and Reach

Brandpush focuses on SEO optimization and global reach. Your press releases get distributed to various online platforms. 

Brandpush doesn’t specifically say its distribution network is wide, but it guarantees your press release will appear on at least 200 media sites. On the most premium plans, the number of guaranteed placements goes up to 450. 

The guaranteed placements on authoritative news sites can boost the chances of your news being seen by a wider audience.

The service aims to improve your search engine rankings. Press releases distributed through Brandpush often rank on the first page of Google for relevant keywords, driving organic traffic to client websites.

Presswire Distribution Network and Reach

Presswire’s distribution network is designed for maximum visibility, delivering press releases to over 400 news sites and Google News, ensuring significant exposure.

Clients benefit from access to an extensive media database of over one million contacts, enabling targeted outreach to relevant journalists. This capability increases the chances of press releases being picked up by the right outlets.

The service offers global coverage, with distribution options for North America, Europe, Asia, and worldwide, including government press offices. This allows businesses to effectively reach diverse audiences.

Additionally, Presswire provides geo-targeting and translation services, allowing clients to tailor their messages for specific markets. With targeting across 140 industry segments, press releases can engage the appropriate media contacts.

Finally, Presswire facilitates direct access to major international newswire systems, enhancing immediate visibility among newsrooms and corporate communications departments. This comprehensive network maximizes the impact of press releases.

Analytics and Reporting

Press release distribution services offer analytics and reporting features to help you measure the impact of your releases. These tools provide valuable insights into audience reach and engagement.

Brandpush Analytics and Reporting

Brandpush provides robust analytics and reporting features that allow clients to track the performance of their press releases effectively. After publication, clients receive comprehensive reports detailing where their stories have been published, including links to each article.

Reports include key metrics such as estimated traffic, Google rankings, potential reach, and SEO value, which are crucial for understanding audience engagement. Many users report improved search engine rankings within a month of publication, showcasing the impact of Brandpush’s distribution.

Clients can export performance data in various formats for easier analysis and sharing. Additionally, Brandpush offers downloadable trust badges to enhance credibility on client websites, helping newer brands build trust with potential customers. 

Presswire Analytics and Reporting

Presswire provides detailed tracking reports following the distribution of press releases, delivered in Excel format about a week later. These reports offer valuable insights into the effectiveness of the release.

Key features include information on primary recipients who opened the release, along with their name, position, publication title, and telephone number (when available) for follow-up. 

The report does not include those who only viewed the email in a preview pane. If a release is opened multiple times, it may indicate interest from the same journalist or that it has been forwarded to colleagues.

Additionally, average metrics at the top of the report show total opens, reads, and engagement duration. This data is essential for comparing different releases and refining future communications. Overall, Presswire’s Tracking Reports are a valuable tool for understanding journalist engagement and optimizing press release strategies.

Customer Support

Good customer support is crucial when choosing a press release distribution service. Both Brandpush and Presswire offer different options to help users with their needs.

Brandpush Customer Support

Brandpush provides phone, email, and live chat support for its customers. Their team is known for being responsive and helpful. You can reach out to them with questions about your press release or distribution options.

Brandpush has earned positive reviews for their customer service. Their staff is trained to guide you through the process of crafting and distributing your press release effectively.

If you need assistance outside of business hours, Brandpush offers resources on their website. These include FAQs and guides to help you navigate their platform independently.

Presswire Customer Support

Presswire offers strong customer support through multiple channels, including phone and email, ensuring clients can easily access assistance. 

After publication, Presswire provides comprehensive reports that track metrics and insights, helping clients assess the effectiveness of their press releases. 

Overall, Presswire’s customer support is designed to enhance the user experience and assist clients in managing their press release distribution effectively.

Final Thoughts

In conclusion, while both Presswire and Brandpush offer valuable press release distribution services, Brandpush emerges as a more favorable option for small to medium-sized businesses. 

With guaranteed placements on over 200 news sites, including major affiliates like CBS and FOX, Brandpush ensures significant visibility and credibility.

The platform’s user-friendly interface simplifies the distribution process, making it accessible for all users. Brandpush also provides comprehensive analytics and reporting tools that allow clients to track performance and refine their strategies effectively.

Additionally, with a money-back guarantee if a press release cannot be published and competitive pricing starting at $195 per release, Brandpush offers a compelling choice for businesses looking to enhance their visibility without overspending.