Looking to get the word out about your business? Press release distribution services can help. Two options to consider are eReleases and PR Fire. These companies aim to spread your news far and wide.
Note that PR Fire also has a US-based service (on a separate website), which has similar pricing. PR Fire’s UK service is a lot more popular, so we’ll be comparing this for the article.
Comparing eReleases and PR Fire: Key Takeaways
| Feature/Service | eReleases | PR Fire |
|---|---|---|
| Starting Price | $399 (Buzz Builder) | £95 (approx. $120) for basic distribution |
| Word Count | 400 – 600 words | Unlimited word count |
| Distribution Reach | Tier-1 National Distribution via PR Newswire | UK media and international outlets |
| Proof of Distribution | WireWatch™ report within hours | Guaranteed media coverage available as add-on |
| Target Audience | Small businesses, startups, and creators | UK businesses needing local and global outreach |
| Writing Services | Available for an additional $300 | Available for an additional fee |
| Unique Features | PR SpamShield™, Google News submission | Option for guaranteed media coverage |
If you’re a small business or startup aiming for national exposure in the U.S., eReleases is your best bet. It offers targeted distribution through PR Newswire, access to a curated journalist database, and robust customer support, making it ideal for those looking to make a significant impact.
On the other hand, if you’re a UK-based company seeking local and international outreach with a straightforward pricing structure, PR Fire is the way to go. It provides unlimited word counts, guaranteed media coverage options, and a focus on UK media, making it perfect for businesses that want to ensure their press releases reach the right audience without breaking the bank.
Choose eReleases for comprehensive U.S. distribution and PR Fire for effective UK-focused campaigns.
eReleases Overview
eReleases is a press release distribution service that helps you spread your news. It works with businesses of all sizes, from small startups to large corporations.
The platform offers three main packages:
- Buzz Builder™ ($399)
- Newsmaker™ ($499)
- PR Pro™ ($699)
Each package provides different levels of distribution, targeting, and features. The PR Pro package gives you the widest reach, sending your press release to a large network of media contacts.
eReleases uses PR Newswire’s network to distribute your news. This helps ensure your press release reaches journalists and media outlets effectively.
One unique feature of eReleases is their writing service. For an extra $300, you can have a professional writer create your press release.
eReleases aims to make your press release stand out. They offer several features to help achieve this goal, though specific details may vary by package.
PR Fire Overview
PR Fire is a UK-focused press release distribution platform. You can use it to share your company’s news with media outlets and the public.
The service offers a user-friendly portal. Here, you can manage your press release campaigns with ease.
PR Fire stands out for its flexibility. You don’t need to sign up for monthly contracts or worry about hidden fees.
Key features of PR Fire include:
- Direct distribution to UK media contacts
- Syndication to major news sites
- Social media promotion
- SEO benefits
PR Fire’s pricing is straightforward. You pay per press release, which gives you control over your budget. There are several add-ons you can have to tailor to your needs.
The platform caters to businesses of all sizes. Whether you’re a startup or an established company, PR Fire can help spread your message.
Remember, PR Fire specializes in UK distribution. However, it also offers international distribution to 32 countries, as well as a translation service for your press release.
Pricing and Distribution Plans
eReleases and PR Fire offer different pricing options for press release distribution. Their plans vary in cost and features.
eReleases Pricing
eReleases offers a tiered pricing structure for its press release distribution services, catering to various business needs. Here’s a breakdown of their main plans:
| Plan Name | Price | Features |
|---|---|---|
| Buzz Builder | $399 | – Distribution to 100,000+ media outlets- 400-word press release- Basic targeting options |
| Newsmaker | $499 | – Everything in Buzz Builder- 500-word press release- Additional targeting capabilities |
| PR Pro | $699 | – Everything in Newsmaker- 600-word press release- Enhanced targeting and influencer outreach |
There are a few additional features you can add to make it more costly. For example, if you want to have your press release written by their professional team, that is an extra $300.
For more information on eReleases’ pricing, check their official site here.
PR Fire Pricing
PR Fire only has one tier of distribution for £95 + VAT. However, there are add-ons that can significantly drive up the course. For example, their press release writing service is an additional £195 + VAT.
One interesting thing is the guaranteed placement feature, which starts at just an additional £45. A lot of PR Fire’s pricing for add-ons is only available at checkout, so it is best to go to their official website and try it yourself.
For more information on PR Fire’s pricing, check their official site here.
Distribution Channels and Reach
Press release distribution services help spread your news to different media outlets. The reach of these services can vary widely. Let’s look at how eReleases and PR Fire compare in this area.
eReleases Distribution and Reach
eReleases sends your press release to a wide network of media contacts. They use the Cision PR Newswire network, which is known for its broad reach. This means your news can get to many journalists and news outlets.
Your press release goes to over 100,000 journalists and bloggers. It also appears on many news sites. These include big names like Reuters, MarketWatch, and Yahoo! Finance (if applicable).
eReleases targets your release to specific industries. This helps your news reach the right people. They also send your release to PR Newswire’s online syndication network.
PR Fire Distribution and Reach
PR Fire is a leading press release distribution platform in the UK, providing access to over 200 news sites, including major outlets like FOX, NBC, and CBS. Their service guarantees global reach and allows clients to target specific industries, increasing the chances of media coverage.
Pricing plans start at £95 (+VAT), with options for guaranteed publishing on high-authority platforms. PR Fire also offers same-day distribution for press releases submitted before 3 PM on weekdays, ensuring timely announcements.
Reporting and Analytics
Tracking the performance of your press releases is crucial. Good reporting helps you understand your reach and impact. Let’s look at how eReleases and PR Fire handle this important aspect.
eReleases Reporting and Analytics
eReleases offers robust reporting and analytics features to help users track the performance of their press releases. After distribution, clients receive a detailed report that includes key metrics such as the number of views and the media outlets that published their release, allowing businesses to assess the effectiveness of their announcements.
A notable feature is the WireWatch™ report, which provides proof of distribution by linking to over 50 sites where the press release appears shortly after going live. While eReleases does not offer real-time data, its straightforward analytics include social media engagement metrics.
Overall, eReleases delivers essential reporting in a user-friendly format, helping clients refine their PR strategies effectively.
PR Fire Reporting and Analytics
PR Fire offers essential reporting and analytics features that help users track the performance of their press releases. After distribution, clients receive a comprehensive report detailing where their press release was published, including links to featured media outlets. This transparency allows businesses to assess the effectiveness of their announcements.
The reports include metrics on views and social media engagement, helping users understand how well their news resonates with audiences. While PR Fire does not provide real-time data, the user-friendly reports offer clear insights, enabling clients to refine their PR strategies based on the impact of their releases across various platforms.
Customer Support and Services
Both eReleases and PR Fire offer customer support options to help with your press release needs. Their services differ in availability and approach. Let’s look at what each company provides.
eReleases Customer Support
eReleases gives you personalized customer service. You can reach their team by phone, email, or live chat during business hours. They have real people ready to help with your questions.
eReleases also offers writing services. If you’re not sure how to create a press release, their team can write it for you. This can be helpful if you’re new to press releases or short on time.
Their support team can guide you through the distribution process. They’ll help you choose the right package and make sure your release reaches the right audience.
PR Fire Customer Support
PR Fire provides customer support through email and chat. Their team aims to respond quickly to your queries.
They offer guidance on crafting effective press releases. While they don’t write releases for you, they can give tips to improve your content.
PR Fire’s support team can help you understand their distribution network. They’ll explain how to target specific industries or regions with your release.
You can find answers to common questions on their website FAQ section. This can be useful for quick issues or after-hours support.
Comparison of Strengths and Weaknesses
eReleases and PR Fire offer different approaches to press release distribution. Each service has its own set of features that may appeal to different types of businesses and PR needs.
eReleases’ Unique Advantages
eReleases focuses on targeted distribution through PR Newswire. This means your press release reaches journalists and media outlets more effectively. They offer writing services, which can be helpful if you need assistance crafting your message.
Their service includes:
- Distribution to a large pool of journalists
- Writing assistance
- 2-Tier Editorial Process
The downside is the higher starting price of $399. But you get more personalized service and potentially better reach for your investment.
PR Fire’s Distinctive Features
PR Fire distinguishes itself from eReleases with its budget-friendly pricing, starting at £95 (~$124), making it accessible for small businesses with limited PR budgets. Its UK-centric focus allows for targeted distribution to local media outlets, enhancing relevance for businesses operating in the region.
Key features include guaranteed publication on its own news site, SEO-friendly releases that improve search engine visibility, and options for social media sharing to broaden reach. The user-friendly platform simplifies the submission and tracking of press releases, while writing tips and templates help clients craft effective announcements without additional costs.
In contrast to eReleases, which utilizes a global network through PR Newswire, PR Fire offers a more localized and cost-effective solution, making it an excellent choice for businesses seeking effective press release distribution within the UK.
Final Thoughts
eReleases and PR Fire both offer press release distribution services, but they cater to different markets.
eReleases focuses on the US market and has three pricing tiers starting at $399. It provides broad distribution to media outlets and journalists.
PR Fire targets the UK market with a lower price point of £95 (about $120). It uses a self-service dashboard for distribution to UK and global journalists.
Your choice depends on your target audience and budget. For US-focused campaigns, eReleases may be more suitable. For UK-centered or budget-conscious releases, PR Fire could be a better fit.