In the world of public relations, effectively distributing press releases is crucial for enhancing brand visibility and engaging with media. Two popular platforms, eReleases and openPR, offer distinct features tailored to different needs.
eReleases is known for its extensive reach and robust support, making it ideal for targeted exposure. In contrast, openPR provides a user-friendly and budget-friendly solution, perfect for smaller businesses and startups.
This article will compare these two services, examining their key features and pricing to help you choose the best platform for your press release distribution needs.
eReleases vs openPR: Key Takeaways
| Feature | eReleases | openPR |
|---|---|---|
| Pricing | Starting from $399 per release | Free plan + paid options starting at €19.00 + VAT |
| Free Plan | No free plan | 1 press release per month |
| Paid Plans | Buzz Builder: $399, Newsmaker: $499, PR Pro: $699 | Various plans with different features and pricing |
| Press Release Distribution | Custom distribution to journalists, bloggers, news sites, and social networks | Distributes to its own website |
| Multimedia Support | Yes, supports images and videos | Limited multimedia options |
| Analytics & Reporting | Comprehensive distribution reports | Basic analytics available |
| Editorial Review Process | Included for paid plans | None |
When choosing between eReleases and openPR for press release distribution, consider your budget and specific needs.
eReleases is ideal for businesses seeking targeted outreach to journalists and influencers, offering comprehensive distribution and detailed analytics, starting at $399 per release.
In contrast, openPR caters to those looking for a cost-effective solution, providing a free plan with basic features and broader distribution at lower price points, starting at €19.00.
If multimedia support and in-depth reporting are priorities, eReleases may be the better choice; however, if you need a straightforward, budget-friendly option, openPR could be more suitable.
eReleases Overview
eReleases is a press release distribution service that helps businesses share their news with media outlets and the public. You can use it to get your message out to journalists and your target audience.
The service offers three main packages:
- Buzz Builder™ ($399)
- Newsmaker™ ($499)
- PR Pro™ ($699)
eReleases provides both targeted and national distribution options. This means you can reach specific industries or get broad coverage across the country.
When you use eReleases, your press release gets sent to a large pool of journalists. This increases your chances of media pickup and coverage.
The company caters to businesses of all sizes. Whether you’re a small startup or a large corporation, you can find a package that fits your needs.
eReleases is recognized for its comprehensive newswire distribution through its partnership with PR Newswire. This means your news can potentially reach a wide audience through various channels.
Higher-tier packages include features such as additional industry targeting and word count. These can help improve the quality and reach of your press releases.
openPR Overview
openPR is a press release distribution platform that offers both free and paid services. You can use it to share your news with a global audience.
The free plan allows you to distribute your press releases at no cost. This option is great if you’re on a tight budget or just starting out.
With openPR, your news can reach:
- Journalists
- Search engines
- Various media outlets
The platform caters to various industries. This makes it useful for different types of businesses and organizations.
You’ll find openPR easy to use. Its simple interface works well for beginners and PR pros alike.
For those needing more than 1 press release per more, you can purchase additional press releases at €19.00 plus VAT per release. There are discounts when press releases are purchased in bulk.
openPR aims to get your news in front of real journalists. This can help you gain more visibility for your brand or product.
The platform offers a straightforward approach to press release distribution. You can quickly submit your news and start spreading the word about your business.
Pricing Models and Value
eReleases and openPR offer different pricing structures for their press release distribution services. You’ll find distinct advantages with each platform’s pricing model.
eReleases Pricing
eReleases provides three main pricing tiers for its press release distribution:
- Buzz Builder: $399
- Newsmaker: $499
- PR Pro: $699
Each tier includes different levels of distribution and features. The Buzz Builder package distributes your release to over 100,000 media outlets and journalists. Newsmaker expands this reach by offering more industry targeting, while PR Pro offers the widest distribution with even more industry targeting.
While all plans include detailed reporting, writing assistance is available as an add-on service for an additional fee.This can be valuable if you need help crafting your message or want assurance of media coverage.
For more information on eReleases’ pricing, check their official site here.
openPR Pricing
openPR takes a different approach with its pricing model. They charge €19.00 +VAT per release.
This flat-rate structure can be more budget-friendly for frequent press release distribution.
Key features of openPR’s paid plan include:
- Company branding
- Link inclusion
- Distribution to search engines
- Placement in RSS feeds
You get these benefits with each release you publish. There’s no tiered system to navigate, making it simpler to budget for your PR needs.
openPR’s model can be cost-effective if you plan to distribute multiple releases. It allows for more flexibility in your PR strategy without increasing costs per release.
For more information on openPR’s pricing, check their official site here.
Comparing Distribution Networks
eReleases and openPR have different approaches to distributing press releases. Their networks vary in size, reach, and target audiences.
Let’s look at how each service connects your news to media outlets and journalists.
eReleases Distribution Networks
eReleases offers access to a vast network of journalists and bloggers through its partnership with PR Newswire, reaching thousands of media outlets.
This large network helps your press release reach many potential readers. They focus on getting your news to major news sites across the country.
The service sends your release to specific journalists based on your industry. This targeted approach increases the chances of your story being picked up.
eReleases also distributes to online news sites and databases.
openPR Distribution Networks
openPR has a different distribution model. They focus on online distribution and search engine visibility.
Your press release is published on their website, which serves as a resource for journalists and bloggers seeking news.
The service doesn’t have a specific number of media contacts. Instead, they rely on their website’s popularity to attract readers.
Your release becomes searchable, making it easier for interested parties to find.
openPR distributes your news to search engines and news aggregators. This can help improve your online presence.
While they don’t directly send to journalists, the open nature of their platform allows anyone to access your release.
Media Monitoring and Reporting
Media monitoring and reporting are key features for tracking press release performance. These tools help gauge reach and impact.
eReleases Reporting
eReleases provides detailed analytics and reporting to help you track the performance of your press releases.
You can see where your content appears and how it performs. The platform provides updates on your release’s reach after distribution.
You’ll get data on which outlets picked up your story and how it’s being shared.
eReleases gives you detailed reports on:
- Pickup by news sites
- Overall social media engagement metrics
You can use these insights to fine-tune your PR strategy. The reports help you understand what works and what needs improvement.
openPR Reporting
openPR’s reporting features are more basic compared to eReleases. You get standard metrics on your press release performance.
The platform shows you:
- Number of views
- Click-through rates
- General audience engagement metrics
openPR doesn’t offer in-depth media monitoring. You won’t get detailed information about where your release appears beyond the openPR network.
For broader tracking, you might need to use a separate media monitoring tool. This can help fill the gaps in openPR’s reporting capabilities.
Customer Support and Resources
Both eReleases and openPR offer customer support and resources to help you with your press release distribution needs. Each platform has its own approach to assisting users.
Customer Support for eReleases
eReleases provides comprehensive customer support for its users.
You can reach their team by phone, email, or live chat during business hours.
Their PR professionals are available to provide guidance on crafting and distributing your press releases effectively.
eReleases offers optional services such as:
- Writing assistance
- Editing services
- Distribution guidance
You’ll find helpful resources on their website, including:
- Press release templates
- Writing tips
- Best practices for reaching journalists
Their team can also advise you on targeting specific media outlets and industries. This personalized approach can increase your chances of getting noticed by relevant journalists.
Customer Support for openPR
openPR’s customer support is primarily email-based.
You can contact their team with questions about your press release submissions or account issues. Response times may vary, but they aim to address your concerns promptly.
openPR provides:
- A user-friendly platform
- Self-service tools
- Online resources
On their website, you’ll find:
- FAQs
- Submission guidelines
- Tips for writing effective press releases
While openPR’s support may be less hands-on than eReleases, their platform is designed to be intuitive. You can easily submit and manage your press releases without extensive assistance.
User Experience and Accessibility
Press release distribution platforms strive to offer user-friendly experiences. They aim to make submitting and distributing press releases simple and efficient.
eReleases User Experience
eReleases offers a straightforward submission process for your press releases.
You’ll find a simple form to fill out with your release details. The platform guides you through each step, making it easy to add your content and any media.
eReleases provides customer support to help with any issues. You can reach out if you need assistance with your submission.
The site also offers resources to help you craft effective press releases.
One downside is that eReleases may not offer as many self-service tools as some competitors, which could require more direct interaction for certain tasks.
openPR User Experience
openPR aims to make press release submission accessible to all users. The platform offers a user-friendly interface that’s easy to navigate.
You can quickly create an account and start submitting your releases.
openPR includes spam protection features to maintain the quality of content on their site. This helps ensure that your legitimate releases don’t get lost among low-quality submissions.
The site provides detailed analytics for your press releases. You can track how your content performs and adjust your strategy accordingly.
openPR allows you to include images and links in your releases, enhancing the multimedia aspect of your content.
Final Considerations
In the world of press release distribution, eReleases and openPR cater to different needs and budgets.
eReleases excels with its extensive network, robust customer support, and advanced analytics, making it ideal for businesses seeking targeted outreach and detailed performance tracking.
Conversely, openPR offers a budget-friendly option with a straightforward submission process and user-friendly interface, perfect for startups and smaller businesses. While its reporting features are more basic, it still provides essential metrics for evaluating content performance.
Ultimately, your choice between eReleases and openPR will depend on your specific goals and budget. By understanding the strengths of each platform, you can effectively enhance your public relations efforts and increase your brand’s visibility.
