Effective press release distribution is essential for businesses seeking to enhance visibility and reach their target audiences. Choosing the right service can be overwhelming, but two platforms, eReleases and BrandFeatured, stand out for their unique features.
eReleases is recognized for its extensive media network and personalized support, while BrandFeatured offers a cost-effective, user-friendly solution.
This article will compare these two services, examining their pricing, features, and overall effectiveness to help you make an informed decision for your public relations strategy.
eReleases vs BrandFeatured: Key Takeaways
| Feature/Aspect | eReleases | BrandFeatured |
|---|---|---|
| Best For | Businesses needing broad exposure and editorial support. | Cost-effective distribution for budget-conscious companies. |
| Pricing | Starts at $399 for 400 words; higher tiers available. | Starting at $197 with higher tiers available |
| Word Count Limit | Up to 600 words (with additional fees for more). | Typically allows longer releases at lower prices. |
| Distribution Reach | Access to over 100,000 journalists and major news outlets, including PR Newswire. | Focuses on online channels with a wide array of media contacts. |
| SEO Optimization | Included in all plans; enhances visibility in search results. | Incorporates SEO strategies to boost online presence. |
| Editorial Support | Offers two-tier editing for quality assurance. | Primarily a straightforward submission process; less emphasis on editing. |
| Analytics & Reporting | Detailed performance metrics available post-distribution. | Basic analytics features likely included but less detailed than eReleases. |
When deciding between eReleases and BrandFeatured for press release distribution, consider your needs and budget.
eReleases is ideal for businesses seeking broad exposure and personalized support. With access to over 100,000 journalists and major outlets like the PR Newswire, they offer comprehensive editorial assistance and detailed analytics, starting at $399 for a 400-word release.
In contrast, BrandFeatured caters to budget-conscious companies looking for cost-effective solutions, with pricing starting at $197. While it may lack the extensive support of eReleases, it guarantees a minimum of 200+ news sites placements.
In summary, choose eReleases for comprehensive support and reach, while BrandFeatured is suitable for those prioritizing affordability and straightforward placements.
eReleases Overview
eReleases is a press release distribution service that helps businesses get their news out to the media. It works with companies of all sizes, but it is especially popular among small to medium-sized businesses.
When you use eReleases, your press release is distributed through PR Newswire, a major news network. Your release also shows up on Google News, Bing News, and Yahoo News.
eReleases doesn’t just blast your news everywhere. They use targeted distribution to reach the right journalists and media outlets. This means your story has a better chance of being picked up.
If you need help writing your press release, eReleases offers professional writing services for an additional fee. They have a team that knows how to craft news that grabs attention.
eReleases offers three main packages:
- Buzz Builder™: $399
- Newsmaker™: $499
- PR Pro™: $699
Each package gives you more reach and features. You can choose based on your needs and budget.
For small businesses, eReleases can be a good choice. It helps you compete with bigger companies by getting your news to the same places they do.
BrandFeatured Analysis
BrandFeatured offers press release distribution services that can help get your news in front of a wide audience. They focus on getting your releases published on many popular news and media websites.
You can expect your press release to appear on over 200 high-profile sites with their basic package, and potentially over 500 sites with premium plans, providing broad national distribution for your news.
BrandFeatured aims to make the process simple and user-friendly. Their platform is designed for ease of use, especially for those new to press release distribution.
Pricing is another factor to consider. BrandFeatured positions itself as a cost-effective option compared to some other distribution services. This may make it appealing if you’re working with a limited PR budget.
Keep in mind that BrandFeatured is a relatively new service, founded in 2020. While they’ve gained positive reviews, they don’t have the long track record of some older distribution companies.
Pricing Analysis
eReleases and BrandFeatured offer different pricing structures for their services. You’ll find various options to fit your budget and needs. Let’s break down the costs for each company.
eReleases Pricing
eReleases offers a range of pricing options for its press release distribution services, catering to different business needs and budgets.
Here’s a detailed overview of their pricing structure:
Buzz Builder™: Priced at $399, this package includes the distribution of a 400-word press release, two images, unlimited hyperlinks, and targeting to one industry list. It also provides access to over 100,000 journalists and media outlets, along with PR Newswire distribution and SEO optimization.
Newsmaker™: Available for $399, this package allows for a 500-word press release and includes two targeted industry lists. It offers similar features to the Buzz Builder but with increased word count and targeting capabilities.
PR Pro™: At $599, this package includes a 600-word press release, three targeted industry lists, and all the features of the previous packages, providing the most extensive reach and options for businesses.
Additionally, if you need a press release written, eReleases can do that for you for an additional $300.
For more information on eReleases’ pricing, check their official site here.
BrandFeatured Pricing
BrandFeatured also provides five pricing options:
- Basic Plan: Priced at $197, this plan guarantees placement on over 200 news sites. However, it does not include writing services, so clients must provide their own press release content.
- Pro Plan: Available for $297, this package includes a professionally written 300-word article and guarantees publication on more than 200 sites, including affiliates of major networks like NBC, CBS, and ABC (same as Basic Plan).
- Unlimited Plan: Costing $447, this plan provides a 500-word professionally written article with unlimited revisions and guarantees placement on over 300 high-profile sites, including Digital Journal and AP News.
- Gold Plan: Costing $797, this package includes a professionally written 700-word article and guarantees publication on more than 400 sites, with some premium ones such as Business Insider and Yahoo! Finance.
- Platinum Plan: Costing $1,297, this plan provides a 1000-word professionally written article with unlimited revisions and guarantees placement on over 500 high-profile sites, including everything in Gold Plan plus MarketWatch, Benzinga, etc.
For more information on BrandFeatured’s pricing, check their official site here.
Comparing Distribution Services
Press release distribution services help get your news in front of the right audience. Let’s look at how eReleases and BrandFeatured stack up in terms of their distribution capabilities.
eReleases Distribution
eReleases offers wide-reaching distribution through its network of media outlets. Your press release gets sent to:
- Over 4,500 news sites
- Major wire services
- Industry-specific journalists
eReleases leverages its partnership with PR Newswire to provide access to a vast network of newsrooms nationwide.
One standout feature is their media monitoring. You can track where your release appears and gauge its impact. This helps you measure the success of your PR efforts.
eReleases also targets bloggers and online influencers through its distribution network, which can enhance your digital presence and improve search engine visibility. This can boost your digital presence and improve search engine visibility.
BrandFeatured Distribution
BrandFeatured takes a multi-channel approach to distribution. Their service includes:
- Placement on major news sites
- Distribution to industry-specific outlets
They focus on getting your release in front of the right eyes. BrandFeatured uses targeting tools to reach journalists interested in your topic.
Their network includes both traditional and digital media. This mix helps you reach a diverse audience across various platforms.
BrandFeatured also provides analytics. You can see how many views and clicks your release gets. This data helps you understand your release’s performance.
They offer guaranteed placement on certain sites, especially in higher-tier plans, which can be valuable for building credibility and enhancing your online presence.
Analytics and Reporting
Analytics and reporting are crucial for measuring the success of your press releases. They help you track reach, engagement, and impact. Let’s compare eReleases and BrandFeatured in this area.
eReleases Analytics and Reporting
eReleases offers detailed analytics to track your press release performance. You get access to a dashboard showing:
- Total views and unique visitors
- Geographic distribution of readers
- Top referring websites
- Social media engagement metrics, including overall shares across various platforms.
The platform provides timely data on your release’s performance, allowing you to gauge its impact efficiently. This allows you to quickly gauge its impact and make informed decisions.
eReleases also sends you email reports summarizing key metrics. These reports help you understand how your release performed over time.
BrandFeatured Analytics and Reporting
BrandFeatured offers a comprehensive analytics suite for monitoring your press releases. Their reporting tools include:
- View and click statistics
- Media pickup tracking
You can access these reports through an easy-to-use online portal. BrandFeatured updates the data regularly, providing timely insights into your release’s performance.
The platform provides customizable reports, allowing you to focus on key metrics relevant to your goals, especially in higher-tier plans.
Customer Service and User Experience
Both eReleases and BrandFeatured aim to provide good customer service and user experience. They differ in their approaches and strengths when it comes to supporting clients and making their platforms easy to use.
eReleases User Experience
eReleases offers a straightforward user experience. Their website is easy to navigate, with clear pricing and package options. You can quickly submit your press release through their online form.
The platform provides writing tips and examples to help you craft effective press releases. You’ll find a simple dashboard to track your submissions and view distribution reports.
eReleases customer support is available by phone, online chatand email. They offer assistance with writing and editing your press releases for an extra fee. This can be helpful if you’re new to public relations or need expert input.
BrandFeatured User Experience
BrandFeatured focuses on a personalized approach to user experience. Their platform is designed to be user-friendly, with a clean interface and intuitive navigation. You can easily track your campaign progress and results through their dashboard.
The company receives positive reviews for their customer service. Many clients praise their responsiveness and helpful support team. BrandFeatured offers personalized support throughout the process of getting your brand featured in media outlets, with varying levels of guidance based on the selected plan.
You’ll find detailed explanations of their services and how they can benefit your brand. The platform may provide examples of successful campaigns to help you understand potential outcomes.
Conclusion
eReleases and BrandFeatured offer distinct advantages tailored to different business needs.
eReleases excels with its extensive reach through major media outlets like PR Newswire, comprehensive analytics, and personalized support, making it a strong choice for small to medium-sized businesses seeking broad visibility and effective audience targeting.
Conversely, BrandFeatured is ideal for budget-conscious companies looking for cost-effective solutions. Its user-friendly platform and guaranteed placements make it easy for customers looking to track their ROIs.
