In the fast-paced world of public relations, effectively distributing your press release can make all the difference in gaining media attention and reaching your target audience. Two prominent players in this field are eReleases and Presswire, both offering unique features and services tailored to meet the diverse needs of businesses.
This article provides a comprehensive comparison of eReleases and Presswire, highlighting their distribution capabilities, pricing structures, customer support, and more, to help you make an informed decision for your press release strategy.
eReleases vs Presswire: Key Takeaways
| Feature | eReleases | Presswire |
|---|---|---|
| Partnership | Partners with PR Newswire for distribution | Independent service with its own global media contacts database |
| Distribution Network | National distribution to major news sites, access to over 100,000 journalists and bloggers | Global reach with over 850,000 editorial opportunities |
| Pricing Structure | Buzz Builder: $399, Newsmaker: $499, PR Pro: $699 (per release) | North American: $250, European: $250, Asian: $250, Global: $400 (per release) |
| Editorial Support | Customized support for crafting press releases | Dedicated sales representative for personalized assistance |
| Tracking and Analytics | Performance analytics provided after distribution | Tracking reports showing who opened the release and engagement metrics |
| Media Monitoring | Not specified | Comprehensive media monitoring across 30,000+ outlets with retrospective article retrieval |
| SEO Features | SEO-friendly formatting included | SEO Super Boost available for $250 per release (for up to two keywords) |
| Customer Support | 24/7 support via phone, email, and chat | 24/7 support via phone, email, and chat with dedicated representatives |
| Unique Features | Same-day distribution options available | Syndicates releases across own network and major social media platforms |
For businesses deciding between eReleases and Presswire for press release distribution, here’s a quick comparison to guide your choice:
eReleases is ideal for companies seeking extensive media coverage and access to a large network of journalists. With packages starting at $399, it offers comprehensive services, including editorial support and detailed performance analytics. This service is best suited for those focused on high-quality exposure and national distribution.
Presswire, starting at $250, provides a more budget-friendly option with customizable packages. It offers global reach and specialized distribution, making it suitable for businesses looking for targeted visibility without the same level of traditional media connections as eReleases.
Choose eReleases for maximum media exposure and Presswire for cost-effective online distribution tailored to specific needs.
eReleases Overview
eReleases is a press release distribution service that helps you get your news out to the media. It offers several features to make your press release stand out.
When you use eReleases, you become a “newsmaker.” Your press release reaches journalists and your target audience primarily through national distribution, with some international options available.
eReleases has three main pricing tiers:
- Buzz Builder: $399
- Newsmaker: $499
- PR Pro: $699
Each tier offers different levels of distribution and reach. The higher tiers provide more extensive coverage.
eReleases sends your press release to:
- Major news outlets
- Industry-specific journalists
- Online news sites
You can target your release by industry, location, or topic. This helps ensure it reaches the right people.
eReleases also offers writing services. If you’re not confident in your writing skills, their team can help craft your message.
One unique feature of eReleases is its reporting system that shows where your press release appeared online.
Presswire Overview
Presswire is a press release distribution service that helps you get your news out to the media. It offers several features to make your press releases more effective.
With Presswire, you can reach a wide target audience of journalists and news outlets. The service provides both national and international distribution options.
Key features of Presswire include:
- 24/7 customer support
- Distribution to a wide range of media outlets and news agencies.
- Targeted industry lists
- Social media distribution options are available.
Presswire aims to connect you with relevant journalists in your field. This can help increase the chances of your news being picked up and published.
The service offers different pricing tiers to suit various needs. You can choose a package based on your budget and distribution goals.
Remember that Presswire is just one tool in your PR toolkit. It’s important to have a solid news story and clear messaging for the best results.
Cost Analysis
eReleases and Presswire offer different pricing structures for press release distribution. Let’s look at the specifics of each service’s pricing plans and packages.
eReleases Pricing
eReleases has three main pricing tiers:
- Buzz Builder: $399
- Newsmaker: $499
- PR Pro: $699
These prices are per press release.
The Buzz Builder package includes distribution to 100,000+ media outlets and journalists. The Newsmaker tier adds more features, including enhanced distribution options to more targeted industries. PR Pro offers the most extensive reach, with distribution to a large network of media contacts.
eReleases also provides writing services for an extra $300.
For more information on eReleases’ pricing, check their official site here.
Presswire Pricing
Presswire’s pricing is a little bit more complicated, mainly because there are so many add-ons.
Individual Press Release Distribution:
- North American: $250
- European: $250
- Asian: $250
- Global: $400
Annual Database Subscription Packages (unlimited distribution):
- North American Contacts: $4,000
- European Contacts (including UK): $4,000
- Global Contacts (all countries): $6,500
Additional Services:
- Press Release Tracking: $80 per release
- SEO Super Boost: $250 per release (for up to two keywords)
- Translations (major languages): $250 for the first 500 words; $165 for each additional 100 words
- Additional geo-targeted sending: $165 per extra send-out
This pricing structure allows clients to select options that best fit their distribution needs and budget.
For more information on Presswire’ pricing, check their official site here.
Targeted Distribution and Reach
Both eReleases and Presswire offer targeted distribution options to help your press release reach the right audience. They provide tools for spreading your news to specific industries, regions, and media outlets.
eReleases Distribution and Reach
eReleases partners with PR Newswire for distribution. This gives you access to a wide network of media contacts and news outlets.
eReleases offers:
- National distribution to major news sites
- Industry-specific targeting
- Same-day distribution options (If available)
- Access to over 100,000 journalists and bloggers
Your press release can reach top news sites like Yahoo! News and MarketWatch. eReleases also sends your news directly to reporters in your chosen industry.
Presswire Distribution and Reach
Presswire boasts a global media contacts database that includes over 850,000 editorial opportunities worldwide. This extensive network allows clients to effectively target their press releases to relevant journalists and media outlets, including newspapers, magazines, television, radio stations, and online platforms.
Key Features of Presswire Distribution
- Tailored Distribution Lists: Each press release is sent to a customized list of journalists who are most likely to be interested in the content, ensuring targeted outreach.
- Multi-Channel Distribution: Press releases are distributed not only through traditional media channels but also via social media platforms and Presswire’s own network of websites. This approach enhances visibility and SEO benefits.
- Real-Time Tracking: Presswire offers tracking reports that provide insights into who opened the press release, how many times it was read, and the duration of each read. This data helps clients assess the effectiveness of their releases.
Reach
- National and International Options: Clients can choose between national distribution within specific countries or broader international reach, allowing for flexibility based on their target audience.
- Major News Outlets: Press releases can reach prominent news sites such as Yahoo! News and MarketWatch, increasing the likelihood of coverage by well-known media.
- Industry-Specific Targeting: Clients can direct their press releases to specific industries, ensuring that the content reaches the most relevant journalists in their field.
Presswire also offers media monitoring services that track coverage across nearly 30,000 print and online outlets, providing clients with comprehensive reports on their press release performance. This includes retrospective article retrieval going back 25 years.
Service and Support
Both eReleases and EIN Presswire offer customer support options for their users. Their services differ in availability and methods of contact.
eReleases Customer Support
eReleases provides 24/7 customer support through multiple channels. You can reach them by phone, email, or online chat. This round-the-clock service is helpful for urgent issues.
eReleases stands out with its customized editorial support. This feature is especially valuable for small businesses without in-house PR teams.
Their team can help you craft effective press releases. They offer guidance on writing style, content, and formatting.
Presswire Customer Support
Presswire offers robust customer support to assist clients with their press release distribution needs.
Here are the key aspects of Presswire’s customer support:
- 24/7 Support: Presswire provides round-the-clock customer support, ensuring that clients can receive assistance at any time, which is particularly useful for urgent inquiries.
- Multiple Channels: Clients can reach Presswire through various channels, including phone, email, and online chat. This flexibility allows users to choose their preferred method of communication.
- Dedicated Representatives: Each client is assigned a designated sales representative who can provide personalized support and guidance. This representative can assist with queries, quotes, and any additional information needed regarding services.
- Expert Guidance: The customer support team is knowledgeable about the services offered and can help clients navigate the process of press release distribution effectively.
Final Thoughts
Both eReleases and Presswire offer valuable press release distribution services, each with unique strengths that cater to different business needs.
eReleases excels in providing tailored editorial support and a partnership with PR Newswire, enabling clients to access a vast network of journalists and major news outlets.
Its focus on crafting effective press releases and offering performance analytics makes it an excellent choice for small to medium-sized businesses looking for comprehensive support in their public relations efforts.
On the other hand, Presswire stands out with its extensive global reach and robust media contacts database, which includes over 850,000 editorial opportunities. Its services are designed to maximize exposure through targeted distribution, media monitoring, and SEO enhancements.
This makes Presswire particularly appealing for organizations seeking to engage with a broad audience across various sectors.
Ultimately, the choice between eReleases and Presswire will depend on specific goals, budget considerations, and the level of support required. Businesses should assess their unique needs to determine which service aligns best with their public relations strategy.