Viraa Care, a leading health-tech platform specializing in revolutionizing infant nutrition and pediatric feeding, has successfully raised $108K USD in a pre-seed funding round. This investment marks a significant milestone in the company’s journey to assist parents with research-based advice on infant feeding, baby care, and childcare. The round also included FDI from a French investor, underscoring Viraa Care’s strategy for international expansion and its goal of influencing global child health standards.
The investment will support Viraa Care in building a comprehensive childcare system modeled after the successful frameworks of Northern Europe, ensuring Indian families have access to a robust support structure. This initiative prioritizes child nutrition based on scientific evidence, moving away from commercial interests. Additionally, the funding will enhance Viraa Care’s live courses on infant and pediatric nutrition, offering parents expert guidance that emphasizes fresh, nutrient-dense foods over heavily marketed processed baby products laden with preservatives and artificial additives.
Sonal Babbar-Bhardwaj, Co-founder of Viraa Care, highlighted the significance of this milestone, stating, “Indian mothers shoulder the responsibility of feeding their children, yet they often lack the right support. Many are influenced by food company marketing to make choices that do not always prioritize their child’s best interests. At Viraa Care, we aim to empower mothers by offering clear, unbiased advice grounded in science. This is not just a service—it is a movement to transform how our country approaches feeding, child nutrition, and child health.“
The pre-seed funding will accelerate Viraa Care’s growth, enabling the company to expand its reach and enhance its offerings in the parenting and healthcare space. With over 500+ sessions conducted and 2x month-on-month growth in its customer base, Viraa Care is positioning itself as a leader in baby nutrition and pediatric feeding in India. This investment will fuel further expansion, increase outreach, and continue to build trust with parents across the country.
Mayank Bhardwaj, Co-founder of Viraa Care, added, “With this funding, we are not just growing Viraa Care; we are revolutionizing how Indian families approach feeding, childcare, and nutrition. Our goal is to build a system that rivals the best in the world, grounded in science and evidence-based practices. India needs a robust support system for parents—one based on trust, not marketing gimmicks.”
As Viraa Care continues to grow, it remains dedicated to enhancing its platform for customized nutrition advice and launching new workshops to educate parents on essential topics like breastfeeding, infant nutrition, and overall child growth. This funding will expedite these projects, strengthening the platform’s connection with parents and ensuring that Indian families can provide their children with top-tier healthcare support.