When it comes to press release distribution, eReleases and Prowly are two popular options. We’ve looked into both services to help you decide which might be the best fit for your needs.
eReleases and Prowly offer different features and pricing structures, with eReleases focusing on traditional press release distribution and Prowly providing a broader set of PR tools. eReleases is known for its wide reach and established networks, while Prowly stands out with its comprehensive suite of PR management features.
Each service has its strengths. eReleases might be better for those wanting straightforward press release distribution, whereas Prowly could suit PR professionals looking for a more all-in-one solution. We’ll break down the key differences to help you make an informed choice.
eReleases vs Prowly: Key Takeaways
| Feature/Aspect | eReleases | Prowly |
|---|---|---|
| Service Type | Specialized press release distribution service | All-in-one PR platform |
| Starting Price | $399 per release (Buzz Builder™) | $258 per month (when billed annually) |
| Distribution Network | Access to over 100,000 journalists via PR Newswire, major news outlets | Over 1 million media contacts |
| Target Audience | Businesses seeking quick and quality media coverage | Small businesses and PR agencies |
| Editorial Support | Yes, includes writing services for an additional cost of $300 per release | Limited; primarily self-service |
| SEO Features | Yes | Yes |
| Performance Analytics | Detailed reports on release performance | Basic performance metrics |
| Customer Support | Phone, chat, and email support; known for quick responses | Email and live chat support; responsive team |
| Notable Features | Targeted distribution to journalists, editorial review process | Media monitoring, CRM for media contacts |
| User Interface | User-friendly dashboard for submissions and analytics | User-friendly interface, intuitive navigation |
| Writing Assistance | Available for an additional $300 | Not typically included |
Prowly and eReleases offer different approaches to press release distribution. Both services aim to boost media coverage, but their methods differ. eReleases focuses on traditional newswire distribution. Prowly offers a wider range of PR tools, including media monitoring.
Prowly shines in its versatility. It offers tools for creating press releases, managing media contacts, and tracking results. This makes it suitable for ongoing PR efforts.
eReleases specializes in getting your news to journalists quickly. It’s a good choice for one-off announcements or when you need wide distribution.
Pricing is a key factor. Prowly allows month-to-month plans, giving more flexibility. eReleases starts at $399 per release, which is higher than Prowly’s basic options.
We recommend Prowly for businesses looking for a complete PR toolkit. Choose eReleases if your main goal is broad press release distribution.
eReleases Overview
eReleases is a specialized press release distribution service that has been operating for over two decades. We find that it focuses on delivering high-quality media coverage by targeting journalists and media outlets effectively.
The service offers three main packages:
- Buzz Builder™ ($399)
- Newsmaker™ ($499)
- PR Pro™ ($699)
eReleases prides itself on its targeted distribution approach. They use a combination of newswires (such as PRNewswire) and their own media list to ensure press releases reach relevant journalists and outlets.
One of the key features of eReleases is its national distribution network. This allows businesses to potentially reach a wide audience across the United States.
The service also provides access to a large media database. This can be valuable for companies looking to build relationships with specific journalists or outlets in their industry.
We note that eReleases emphasizes personalized service. Their team reviews each press release before distribution, offering suggestions for improvement if needed.
While eReleases’ alternatives may be pricier, many users find value in its targeted approach and established network of media contacts.
Prowly Overview
Prowly is an all-in-one PR platform that helps businesses manage their media relations and communications. We find it offers a wide range of features to streamline PR workflows.
The platform includes a media database with over 1 million contacts. This allows users to find and connect with relevant journalists and media outlets.
Prowly’s press release distribution services help get your news in front of the right people. Users can create and send press releases directly from the platform.
Key features include:
- Media monitoring
- Press release creator
- CRM for media contacts
- Newsroom builderPR reporting tools
We see that Prowly offers different pricing tiers to suit various needs and budgets. Their plans start at $258 per month when billed annually.
The platform aims to simplify media outreach and relationship building. Users can track interactions with journalists and manage their PR campaigns in one place.
Prowly also provides analytics to measure the impact of PR efforts. This helps users understand what’s working and adjust their strategies accordingly.
Feature Set Comparison
eReleases and Prowly offer different features for press release distribution and PR management. We’ll explore the key capabilities of each platform to help you decide which one best fits your needs.
eReleases Features
eReleases focuses on press release distribution. They provide access to a large network of media contacts and journalists.
Their main feature is targeted press release distribution to industry-specific media outlets. This helps ensure your news reaches the right audience.
eReleases also offers writing and editing services. Their team can help craft your press release if needed.
They provide detailed reports on press release performance. These reports show how many people viewed and engaged with your release.
Prowly Features
Prowly offers a broader set of PR tools beyond just press release distribution. Their platform includes a media database for finding and managing media contacts.
They provide tools for creating and sending email pitches to journalists. This can help you build relationships with key media figures.
Prowly offers a press release creator with customizable templates. You can design visually appealing releases that match your brand.
They include media monitoring features to track mentions of your brand across various online sources.
Prowly also provides PR analytics and reporting tools. These help measure the impact of your PR efforts across different channels.
Pricing and Value for Money
eReleases and Prowly offer different pricing structures and features. We’ll compare their costs and what you get for your money.
eReleases Pricing and Value For Money
eReleases provides press release distribution services with tiered pricing. Their basic package starts at $399 per release. This includes distribution to a network of media outlets and journalists.
Higher-tier packages offer wider distribution and additional features. These can cost up to $699 per release. eReleases also provides writing services for an extra fee.
One advantage of eReleases is their pay-per-release model. This can be cost-effective for businesses that don’t need frequent distributions.
For more information on eReleases’ pricing, check their official site here.
Prowly Pricing and Value For Money
Prowly uses a subscription-based model. Their plans start at $258 per month when billed annually. This includes access to their PR software suite and media database.
Prowly’s platform offers more than just press release distribution. It includes tools for media monitoring, contact management, and analytics.
For businesses needing regular PR activities, Prowly’s subscription model can provide good value. It allows unlimited use of their tools within the subscription period.
Prowly also offers customized enterprise plans for larger organizations with specific needs.
For more information on eReleases’ pricing, check their official site here.
Ease of Use and Customer Support
Both eReleases and Prowly offer customer support to help users navigate their platforms. We’ll look at how each company assists customers and handles issues.
eReleases Customer Support
eReleases provides customer support through multiple channels. Users can reach out via phone, email, or live chat during business hours. Their team is known for quick response times, usually within a few hours.
eReleases offers free consultations to new users. This helps clients understand how to use the platform effectively. They also provide resources like tutorials and FAQs on their website.
One standout feature is their writing assistance. eReleases can help edit and proofread press releases. This is useful for clients who aren’t confident in their writing skills.
Prowly Customer Support
Prowly offers dedicated account managers for new customers. These managers help users learn the platform’s features. This personalized approach can speed up the learning process.
Prowly’s support team is known for being very responsive. They offer help through email and live chat. Users praise the team’s quick and helpful responses to questions.
The platform also provides extensive online resources. These include how-to guides, video tutorials, and a knowledge base. These self-help options allow users to find answers on their own.
Prowly’s interface is user-friendly and well-designed. This makes it easier for new users to get started without much assistance.
Distribution Network and Effectiveness
When comparing eReleases and Prowly, we need to look at their distribution networks and how well they get press releases out there.
eReleases has been around for a while. They work with PR Newswire to send out news. This means they can reach lots of news sites, journalists, and other media folks.
Prowly is newer but growing fast. They’re part of the Semrush group now. Prowly focuses on helping PR pros manage their work. They have tools for writing and sending press releases.
Both services aim to get your news out there. But they do it in different ways.
eReleases is more traditional. They blast your release to a wide network. This can be good for big news that needs to reach many people fast.
Prowly takes a more targeted approach. They help you find the right journalists for your story. This might work better for niche news or when you want to build relationships.
It’s hard to say which one is more effective. It depends on what you need. Some PR pros have mixed feelings about these services. They say success isn’t just about sending out news anymore. It’s about getting the right people to see it.
Impact on Public Relations and Marketing
PR tools like eReleases and Prowly shape how companies interact with media and build their online presence. These platforms offer key features for distributing news and boosting visibility.
Improving Media Relations with Distribution Services
eReleases and Prowly help PR pros reach journalists more effectively. We can send press releases to targeted media lists with a few clicks. This saves time and increases the chances of media coverage.
Both platforms offer large media databases. We can find relevant contacts quickly. The tools also track which journalists open our emails. This lets us follow up smartly.
Press release distribution through these services can lead to more news pickups. When our stories appear on major news sites, it builds credibility. It also creates valuable backlinks for SEO.
Enhancing Brand Visibility through SEO
These PR tools boost search engine optimization efforts. When we distribute releases through eReleases or Prowly, they often appear on news websites. This creates quality backlinks to our site.
The releases themselves can rank in search results. We can include keywords to target specific topics. This helps potential customers find our brand when searching for related info.
Some features help optimize release content for search engines. We can add meta descriptions and adjust headlines. This improves the chances of our news showing up in relevant searches.
Role in Marketing and Communications Strategies
eReleases and Prowly fit into broader marketing plans. We can use them to announce new products, share company news, or highlight achievements. This supports our overall brand messaging.
The tools offer analytics to measure the impact of our efforts. We can see how many people viewed a release or clicked on links. This data helps refine our communication tactics.
Social media integration is another key feature. We can easily share our news across platforms. This expands our reach and engages different audience segments.
Analytics and Reporting Tools
Both platforms offer analytics, but with different strengths. Prowly gives us real-time data on email opens, clicks, and social media engagement. Their dashboard is user-friendly and visually appealing.
eReleases provides detailed distribution reports. We can see which media outlets received our press release and track potential coverage.
Prowly’s analytics are more comprehensive for digital metrics. They show us how journalists interact with our releases online. eReleases focuses more on traditional media pickup, which can be harder to quantify but still valuable.
We find Prowly’s tools more useful for measuring the immediate impact of our releases. eReleases gives us a better picture of long-term media coverage.
Final Thoughts
When choosing between eReleases and Prowly, it’s important to consider your specific needs and budget.
eReleases offers a more traditional press release distribution service. It focuses on sending your news to a wide network of media outlets and journalists.
Prowly, on the other hand, provides a more comprehensive PR platform. It includes tools for creating media lists, managing contacts, and distributing press releases.
In the end, the best choice depends on your PR goals and workflow preferences. We recommend trying demos or free trials of both services if available.