eReleases vs Newswire: Which Is Better For Press Release?

In today’s digital landscape, effective press release distribution can make a significant impact on a company’s visibility and reach. 

Two prominent players in this field are eReleases and Newswire, both offering comprehensive solutions for businesses looking to share their news with the world. While these platforms share the common goal of helping organizations disseminate information, they each bring unique features, pricing structures, and distribution networks to the table. 

This article will delve into a comparison of eReleases and Newswire, examining their strengths, weaknesses, and overall value proposition to help you make an informed decision for your press release distribution needs.

eReleases vs Newswire: Key Takeaways

eReleases focuses on sending press releases to a large pool of journalists. They use PR Newswire’s network to spread the word. eReleases charges $299 for their basic package, which includes distribution to multiple outlets.

Newswire, on the other hand, has a higher starting price of $349, and yet their basic plan doesn’t use PR Newswire’s network. This means your news might not reach as many people. We think it’s worth looking at what you get for your money with each service.

eReleases specializes in media outreach with a large journalist network, making it suitable for businesses seeking traditional media coverage. They offer personalized distribution and editorial review of releases.

Newswire provides a more technology-driven approach with advanced SEO tools, comprehensive analytics, and broader online distribution. They offer more flexible pricing and international reach, appealing to businesses focusing on online visibility and global markets.

eReleases Overview

eReleases is a press release distribution service. They help businesses and organizations share news with journalists and media outlets.

eReleases offers several distribution packages. Their prices range from 399 to 699 dollars per release.

We found that eReleases has some key features:

• Direct distribution to journalists
• Placement on major newswires
• SEO optimization

Their basic package includes distribution to a large pool of journalists. This can help increase the chances of media coverage.

eReleases also provides press release writing services for $300. They can help create press releases for clients who need assistance.

One of eReleases’ strengths is their focus on reaching actual journalists. This sets them apart from some other press release distribution services.

They claim to have a database of over 1.7 million contacts. This includes reporters, editors, and other media professionals.

eReleases targets both online and traditional media outlets. This can provide a wide range of potential coverage for clients.

Newswire Overview

Newswire is a press release distribution service that helps businesses spread their news. We’ve found that they offer both national and state-level distribution options.

Their pricing starts at $349 for the Digital plan. This is one of the more expensive press release distribution services in the industry. They also have higher-tier plans with more features.

Newswire’s distribution network includes:

• Online news sites
• Social media platforms
• Industry-specific outlets

We’ve noticed that Newswire emphasizes targeted distribution. This means they try to get your press release in front of the right audience.

Customer support is available through phone and email. They also offer writing services if you need help crafting your release.

Reviews of Newswire are generally positive. Many users praise their effective distribution and user-friendly platform.

It’s worth noting that Newswire’s basic plan doesn’t use PR Newswire’s network. This is different from some other services.

Newswire also provides analytics with their service. This lets you track how your press release performs after distribution.

Newswire also offers a variety of international and financial distribution plans designed to reach specialized global and finance-focused audiences.

Pricing and Plans

eReleases and Newswire offer different pricing options for press release distribution. We’ll look at the plans and costs for each service.

eReleases Pricing and Plans

eReleases has three main pricing tiers. 

1. Newsmaker Package ($399): This is eReleases’ basic package. It includes a press release distribution reaching around 100,000 journalists and media outlets. Each release is distributed to at least one targeted list, either by industry or region. This plan includes syndication across PR Newswire’s extensive network.
2. Buzz Builder Package ($499): This package offers a broader distribution reach, with distribution to two targeted media lists. It also allows for a slightly longer word count (up to 500 words) and additional features, like improved media visibility, compared to the Newsmaker package.
3. PR Pro Package ($699): The most comprehensive option, this package provides distribution to three targeted media lists, a maximum word count of 600, and enhanced placement on key media websites. It’s designed for maximum visibility and includes sending your release to Cision Influencer List.

All plans include PR Newswire distribution, which is a significant advantage, and eReleases’ focus on syndicating news to actual journalists helps maximize media coverage potential. 

However, writing and editing services are not included in the standard packages and are available as an add-on for an additional cost.

For more information on eReleases’s pricing, check their official site here.

Newswire Pricing and Plans

Newswire’s pricing structure starts at $349 for their Digital plan. This basic option includes distribution to online media outlets and search engines.

The Digital Plus plan costs $599. It adds distribution to industry lists and includes social media sharing.

Newswire’s State plan is priced at $649. This tier targets specific geographic regions for more focused outreach.

The National plan, at $899, offers the widest distribution network. It includes all lower-tier features plus national media coverage.

For international press distribution, Newswire’s Global Plan is $3,999 and covers multiple regions globally. There are also regional packages available for targeted international releases, like Canada and UK/Ireland packages at $899, and Asia and Latin America packages at $1,299 each. 

The Financial Plan starts at $899 per release and includes industry-specific features such as financial disclosure compliance and targeted distribution to financial media outlets, ideal for corporate or investor relations news.

For more information on Newswire’s pricing, check their official site here.

Distribution Network and Reach

eReleases and Newswire offer different distribution networks and reach for press releases. Each service has its own strengths in terms of targeting specific regions and industries.

eReleases Distribution Network and Reach

eReleases uses PR Newswire’s US National online network for maximum visibility. This gives press releases wide exposure across various media outlets and websites.

eReleases offers both targeted and national distribution options. Their targeted distribution allows clients to reach specific industries or geographic areas.

The national distribution package provides broader coverage across the United States. This can be helpful for companies looking to gain national attention.

eReleases also provides state-level distribution for more localized press release campaigns. This allows businesses to focus on specific regions relevant to their needs.

eReleases also has international distribution features, but this is an add-on with additional cost.

Newswire Distribution Network and Reach

Newswire offers several distribution tiers to suit different needs and budgets. Their state-level distribution package allows targeting of a single US state.

For broader reach, Newswire provides a national distribution option. This package distributes press releases to media outlets across the country.

Newswire uses GlobeNewswire, a tier-1 newswire service, for some of its distribution. This helps ensure press releases reach a wide audience of journalists and media professionals.

The company also offers industry-specific targeting options. This allows businesses to reach relevant publications and journalists in their field.

Newswire also has regional packages available for targeted international releases, like Canada and UK/Ireland, and Asia and Latin America. It also has a Global Plan, which is their most expensive plan.

Newswire offers a specialized financial distribution plan tailored for both private and publicly traded companies. This service enables businesses to disseminate press releases across a network of prominent financial news platforms, including Google News, Yahoo!, the Associated Press, and Accesswire.

Analytics and Reporting

Analytics and reporting are key features of press release distribution services. They help businesses track the performance and reach of their releases.

eReleases Analytics and Reporting

eReleases provides comprehensive analytics to measure the impact of press releases, offering insights on media pickups and potential audience reach. 

Their reports detail which journalists and outlets viewed or interacted with the release, helping gauge engagement and media coverage effectively. 

Additionally, eReleases tracks online visibility, indicating where the release appeared across the web, with analytics focused on U.S. national distribution to provide a clear picture of domestic reach.

Newswire Analytics and Reporting

Newswire offers robust analytics and reporting capabilities that provide businesses with valuable insights into their press release performance. The platform delivers real-time data, including metrics on views, clicks, and shares, allowing users to gauge the effectiveness of their messaging.

Their reporting features include detailed information on target audience engagement, helping businesses understand how well their content resonates with intended readers. Newswire also tracks media pickups across a wide range of outlets.

The analytics encompass both national and international distribution, ensuring users can assess their global impact. Additionally, Newswire’s reporting includes social media metrics, illustrating how the press release performed across various platforms, thus offering a comprehensive view of overall engagement and visibility.

Usability and Accessibility

Both eReleases and Newswire offer tools to help users distribute press releases. We’ll look at how easy each platform is to use and their features for reaching media contacts.

eReleases Usability

eReleases has a user-friendly interface that makes it simple to create and send press releases. Their system guides users through each step of the process.

We found the media database to be comprehensive. It includes journalists, bloggers, and other influencers across many industries.

Users can easily search for relevant contacts and add them to distribution lists. This helps target press releases to the right audience.

eReleases also offers writing assistance. Their team can review releases and suggest edits to improve impact. They can also write your press release for an additional cost

Newswire Usability

Newswire’s platform is straightforward to navigate. They provide clear instructions for submitting and distributing press releases.

Their system allows users to target specific industries, regions, and media types. This helps ensure releases reach the right contacts.

We noted that Newswire offers a large database of media contacts. Users can search for journalists and influencers by beat, location, and other criteria.

The platform includes analytics tools. These let users track the performance of their press releases after distribution.

Customer Support and Services

Both eReleases and Newswire offer customer support to help users with their press release distribution needs. Let’s look at how each company handles customer service.

eReleases Customer Support

eReleases provides several ways to get help. We found they offer phone and email support during business hours. Their team can assist with writing, editing, and distribution questions.

eReleases has writing experts on staff. They can review your press release and offer suggestions. This service is helpful for those new to writing press releases.

Customer reviews mention that eReleases staff are friendly and quick to respond. They seem to focus on personalized service.

Newswire Customer Support

Newswire also offers multiple support options. We learned they have phone, email, and live chat available. Their support team can help with technical issues and distribution questions.

Newswire provides a self-service knowledge base. This resource has articles and guides on using their platform. It’s useful for finding quick answers to common questions.

Newswire’s website states they offer around-the-clock customer support. This round-the-clock service can be valuable for urgent issues or clients in different time zones.

Conclusion

eReleases and Newswire both offer press release distribution services, but they have key differences. We found that eReleases provides more extensive media reach for its basic package.

Newswire’s pricing starts lower, which may appeal to businesses on a tight budget. However, eReleases includes more outlets in its base offering.

For companies seeking wider distribution, eReleases’ Buzz Builder package at $399 compares favorably to Newswire’s higher-tier options.