Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics brands, is pleased to announce a partnership with Sathya Agencies Pvt. Ltd., the biggest large-format retailer in South India. Through this collaboration, Cellecor aims to strengthen its presence across Tamil Nadu, Pondicherry, and Andhra Pradesh, leveraging Sathya’s extensive network of over 330+ showrooms and mobile stores.
Founded in 1983 in Tuticorin, Tamil Nadu, Sathya has grown from a modest venture into a retail giant with a turnover of approximately Rs 2500 crore. Known for its wide product range, quality offerings, and competitive pricing, Sathya is a trusted destination for home appliances, electronics, kitchenware, and mobile gadgets. Its branches across the three states offer exceptional customer experiences, including no cost EMI options, exchange offers, and seasonal gifts. The company’s growth story is rooted in its unwavering dedication to quality, affordability, and a deep understanding of consumer preferences, making it a household name across the region.
Mr. Ravi Agarwal, MD and Founder, Cellecor Gadgets Limited said “With this partnership, customers in Tamil Nadu, Puducherry, and Andhra Pradesh will now have direct access to a wide array of Cellecor products, including Smart TVs, Smart Gadgets, Mobile phones, and Home Appliances, at Sathya retail outlets. Cellecor has received its first purchase order from Sathya Agencies valued at INR 25 million, marking the beginning of an anticipated business of INR 600-800 million over the next 12 months.”
The collaboration aims to enhance the shopping experience for customers, particularly those who value the in-store experience of seeing and handling products before making a purchase, creating a unique retail experience across South India.
The partnership seeks to bring value for money electronics and home appliances to consumers, enhancing everyday life. This collaboration underscores Cellecor’s commitment to expanding its market footprint and delivering exceptional value through technology-driven products.