When choosing a press release service, it’s important to compare options. EIN Presswire and PRLeap are two popular choices. EIN Presswire offers press releases starting at $99.95, while PRLeap’s pricing begins at $135.00 per release.
Both services help businesses share news, but they have some key differences. Below we’ll take a deep dive into the two services and see wihich one is better for your business.
EIN Presswire vs PRLeap: Key Takeaways
We’ve compared EIN Presswire and PRLeap to help you choose the right press release distribution service. Here’s a quick look at the key differences:
| Feature | EIN Presswire | PRLeap |
|---|---|---|
| Starting Price | $99.95 per release | $135 per release |
| Distribution Network | Large, includes World Media Directory | 100+ newspaper, radio and television stations, media and financial outlets |
| Same-day Distribution | Included at no extra cost | Additional fee |
| SEO Features | Yes | Yes |
| Social Media Distribution | Yes | Yes |
| Press Release Tracking | Yes | Yes |
| Targeting Options | Geographic, Industry | Geographic, Industry |
| Writing Services | AI Press Release Generator | None |
| Bulk Pricing Options | Yes | Yes |
EIN Presswire offers more affordable pricing, starting at $99.95 per press release. It provides a large distribution network, which can help small businesses reach more media outlets and journalists.
PRLeap’s pricing starts higher at $135 per release. It claims to guarantee distribution to 100+ newspaper, radio and television stations, media and financial outlets.
Both services distribute press releases to search engines, but EIN Presswire includes same-day distribution in its base price. PRLeap charges extra for this feature.
EIN Presswire stands out with its AI press release generator, which can be helpful for businesses new to writing press releases. PRLeap doesn’t offer this tool.
We found that EIN Presswire might be better for small businesses looking for wide reach on a budget. PRLeap could be a good fit for companies needing more targeted distribution.
EIN Presswire Overview
EIN Presswire is a press release distribution service that helps businesses share news with media outlets. It’s been around since 1995 and is based in Washington, DC.
We find that EIN Presswire offers both national and international distribution. Their reach includes major news sites like Google News and Yahoo! News.
EIN Presswire’s pricing is competitive. They charge $99.95 per press release for their basic package. This is lower than some other services in the industry.
Their services include:
- Press release distribution
- Social media monitoring
- Image and video inclusion
- AI press release generator (free)
EIN Presswire uses an ad-free platform, which can be beneficial for clients. They also offer a higher word count for press releases compared to some competitors.
One unique feature is their AI tools. These can help users create more effective press releases.
EIN Presswire focuses mainly on distribution. They don’t offer as many additional PR services as some other companies. But for businesses looking for wide-reaching distribution at a reasonable price, EIN Presswire is a solid choice.
PRLeap Overview
PRLeap is a press release distribution service that helps businesses get their news out to the media. We find that it offers a straightforward approach to sharing company updates and announcements.
Their website is user-friendly and easy to navigate. PRLeap provides tools to create and distribute press releases quickly.
Pricing for PRLeap starts at $135.00 per release. This makes it a relatively affordable option for small businesses and startups.
Key features of PRLeap include:
- Same-day distribution (for an extra fee)
- Targeting options for specific U.S. geographic areas
- Next-day distribution as the default option
PRLeap allows users to include images and videos in their press releases. This can help make announcements more engaging and visually appealing.
Support options are available, but PRLeap doesn’t offer 24/7 editorial support like some other services. Users should keep this in mind when planning their press release schedule.
Pricing and Plans
EIN Presswire and PRLeap offer different pricing structures for their press release distribution services. We’ll break down the costs and options for each platform.
EIN Presswire Pricing
EIN Presswire provides several pricing tiers to fit various needs. Their Basic plan costs $99.95 per press release. This is a good option for occasional use.
For more frequent distribution, EIN Presswire offers bulk packages:
- Pro+: 5 press releases for $399 ($79.80 per release)
- Corporate: 25 press releases for $999 ($39.96 per release)
All paid releases are valid for one year from purchase. EIN Presswire also has a free AI Press Release Generator tool.
For more information on EIN Presswire’s pricing, check their official site here.
PRLeap Pricing
PRLeap’s pricing structure is designed for different user types. Their plans include:
- Solo: $135 per release
- Pro: 4 press releases for $395 ($98.75 per release)
- Agency: 12 press releases for $995 ($82.92 per release)
PRLeap offers a same-day distribution add-on for $39 per release. This can be useful for time-sensitive news.
Both services provide discounts for buying in bulk. EIN Presswire’s per-release cost drops more significantly with larger packages.
For more information on PRLeap’s pricing, check their official site here.
Distribution Scope and Impact
EIN Presswire and PRLeap offer different distribution networks and reach. We’ll compare their scope and potential impact for press releases.
EIN Presswire Distribution Scope
EIN Presswire boasts a large distribution network, possibly bigger than PRLeap. It includes access to their World Media Directory, giving press releases wider exposure.
EIN Presswire sends releases to major news sites like:
- Google News
- Bing News
- Yahoo! Finance
- CNBC
- CNN
- Wall Street Journal
This broad reach increases the chances of media pickup and visibility.
EIN Presswire also offers multilanguage distribution, expanding global reach for businesses targeting international markets..
PRLeap Distribution Scope
PRLeap’s distribution network guarantees you placements on 100+ newspaper, radio and television stations, media and financial outlets. While EIN Presswire doesn’t guarantee placement, a well written press release will likely be featured on more than 100 outlets.
PRLeap’s network includes:
- Online news sites
- Industry-specific publications
- Search engines
Their more targeted approach may suit businesses looking for niche exposure rather than broad reach.
PRLeap’s pricing starts higher at $135 per release, compared to EIN Presswire’s $99.95. This difference might impact small businesses’ distribution choices.
Search Engine Optimization Capabilities
Both EIN Presswire and PRLeap offer SEO features to help boost online visibility. These tools can improve search rankings and drive traffic to press releases.
EIN Presswire SEO Benefits
EIN Presswire provides SEO-friendly press release distribution. Their service includes optimized headlines and content to improve search engine rankings.
We’ve found that EIN Presswire allows users to add keywords and meta descriptions. This helps search engines understand and index the content better.
The platform also creates permanent links to press releases. These links can boost a website’s authority and improve its search engine position over time.
PRLeap SEO Benefits
PRLeap offers several SEO tools to enhance press release visibility. They provide keyword optimization options to target specific search terms.
We’ve noticed that PRLeap includes social media sharing buttons. This feature can increase social signals, which may indirectly affect search rankings.
PRLeap also offers customizable URLs for press releases. This allows businesses to include relevant keywords in the link itself, potentially improving click-through rates from search results.
The service distributes content to various news sites and search engines. This wide distribution can create valuable backlinks and increase online presence.
Media Monitoring and Tracking
Media monitoring and tracking are crucial for measuring the impact of press releases. We’ll examine how EIN Presswire and PRLeap handle these important features.
EIN Presswire Media Monitoring and Tracking
EIN Presswire offers robust media monitoring tools. They provide a distribution report after each release. This report shows where the news was sent and published. It helps users track the reach of their message effectively.
The platform includes:
- Real-time tracking of press release performance
- Social media monitoring
- Analytics on reader engagement
We find EIN Presswire’s interface modern and user-friendly. It makes accessing and understanding data simple. Users can easily see how their press releases are performing across different channels.
PRLeap Media Monitoring and Tracking
PRLeap also offers media monitoring, but with some differences. They provide press release tracking as part of their service. This helps users understand the impact of their releases.
PRLeap’s tracking features include:
- View of where releases are picked up
- Basic analytics on release performance
- Email alerts for media mentions
PRLeap’s tracking tools are useful. We find the interface a bit more traditional, which some users might find less intuitive.
Support and Resources
Both EIN Presswire and PRLeap offer customer support and resources to help users make the most of their press release distribution services. Let’s look at what each platform provides.
EIN Presswire Support
EIN Presswire offers several support options for its users. We found they provide:
- Email support
- Phone support during business hours
- A knowledge base with FAQs and guides
EIN Presswire allows users to embed 1 to 5 images (depending on plan) and 1 video in press releases at no extra cost. This can make releases more engaging and visually appealing.
They also offer a free AI press release generator tool. This can be helpful for users who need assistance crafting their releases.
EIN Presswire provides social media monitoring as part of their service. This lets users track the performance of their releases across different platforms.
PRLeap Support
PRLeap also offers support options to assist its users. These include:
- Email support
- An online help center with tutorials and guides
- A blog with tips on writing effective press releases
PRLeap allows users to include images, links and videos in their press releases without additional fees. However, they charge an additional fee for same-day distribution.
PRLeap provides distribution reports to help users track the performance of their releases. These reports offer insights into where releases were picked up and how they performed.
Performance and Reporting
EIN Presswire and PRLeap offer different tools to track the success of press releases. We’ll look at how each service helps users measure their campaign results.
EIN Presswire Performance and Reporting
EIN Presswire provides detailed distribution reports to its users. These reports show where the press release was published and how many people it reached. Users can see which news sites and media outlets picked up their story.
The service also offers:
- Real-time tracking
- Social media metrics
- Click-through rates
EIN Presswire integrates with Google Analytics. This lets users see how much traffic their press release brings to their website. They can track visitor behavior and engagement.
We find that EIN Presswire’s reporting tools are user-friendly. They give a clear picture of a press release’s performance across different channels.
PRLeap Performance and Reporting
PRLeap offers basic reporting features for its press release distribution service. Users can see how many views their release got on the PRLeap website.
The service provides:
- View counts
- Geographic data of readers
- List of websites that published the release
PRLeap’s reporting is simpler than EIN Presswire’s. It doesn’t offer as much detail on social media impact or website traffic.
We notice that PRLeap focuses more on direct views and pickups. This can be helpful for businesses that want a straightforward measure of their release’s reach.
Final Thoughts
EIN Presswire and PRLeap both offer valuable press release distribution services, but they have distinct features that set them apart. We found that EIN Presswire provides a more affordable option at $99.95 per release, compared to PRLeap’s starting price of $135.00.
EIN Presswire excels in brand credibility with its larger distribution network and access to the World Media Directory. This can lead to increased media attention for your press releases. It also offers same-day distribution free-of-charge and an AI press release generator.
With all these features and a lower price point, EIN Presswire is likely the better choice for you when it comes to your press release needs.