EIN Presswire vs King Newswire: Which is the Better Press Release Distribution Service?

When it comes to press release distribution services, two platforms stand out: EIN Presswire and King Newswire. 

Both offer comprehensive solutions for businesses aiming to gain media attention, but each has unique advantages. 

This article will break down the differences between these platforms, including their pricing models, distribution networks, media monitoring, and overall effectiveness.

Key Takeaways: EIN Presswire vs King Newswire

EIN Presswire is designed for businesses looking for basic yet broad press release distribution. It allows users to add up to three keywords and multimedia elements, ensuring SEO optimization and a wide audience reach. This service is particularly suited for companies wanting affordability with effective reach through a vast network of media outlets.

King Newswire, on the other hand, focuses on more premium placements, offering guaranteed PR features on platforms like Digital Journal, Nasdaq, and MarketWatch. It also provides flexibility in purchasing these features separately. King Newswire includes article writing services, making it an excellent choice for businesses needing both visibility and content creation.

Overview of EIN Presswire

EIN Presswire is a popular press release distribution service that has been in operation for over 15 years. Its primary appeal lies in its accessibility for small to medium-sized businesses, nonprofits, and individuals who need reliable, budget-friendly media exposure. 

EIN Presswire covers over 5,000 news and industry-specific websites, blogs, and social media platforms, including global leaders like Google News, MarketWatch, Bloomberg, and LexisNexis.

One of EIN Presswire’s biggest advantages is its industry-specific distribution lists, allowing users to target specific audiences such as healthcare, technology, legal, or finance. 

EIN Presswire’s easy-to-use submission process and customer service further strengthen its reputation as an accessible and affordable platform.

Unique Features of EIN Presswire:

• Broad Distribution: EIN Presswire’s extensive distribution includes various general and niche platforms, providing visibility across multiple industries.
• Pricing: Starting at $99.95, EIN Presswire provides scalable packages that cater to both small businesses and larger enterprises.
• SEO Tools: Users can add up to keywords per release, which improves SEO performance, and includes multimedia elements to enhance visibility.

Overview of King Newswire

King Newswire focuses on providing global press release distribution with specialized packages that cater to businesses looking for highly targeted visibility. 

Their network includes high-profile news platforms like Yahoo Finance, AP News, and Digital Journal, making them particularly popular with companies in finance, technology, and publicly traded industries.

King Newswire’s services range from budget-friendly options (starting as low as $20) to premium distribution packages that guarantee placements on high-traffic financial and business sites. 

Their top-tier plans, which include distribution to Market Watch and Nasdaq, are designed for businesses needing to reach specific, high-profile audiences.

Unique Features of King Newswire:

• Global Network: King Newswire has a guaranteed placement network of over 450 outlets, including financial giants like Yahoo Finance and AP News, which is ideal for public companies and financial organizations.
• Customizable Plans: King Newswire offers flexible plans with additional services, like adding Yahoo or AP News to any package for more focused distribution.
• SEO and Word Limits: King Newswire includes features like anchor text links for better SEO performance and offers word count limits between 800 and 1,500 words per release

Pricing and Packages

EIN Presswire’s Pricing and Packages

EIN Presswire offers a tiered pricing structure, with plans starting at $99.95. Their basic package includes distribution across major news networks, while higher-tier packages provide additional visibility options, such as wider distribution in terms of industries and countries.

EIN Presswire’s tiered plans also allow users to select industry-specific press release lists, ensuring the release reaches the most relevant audience. Their plans offer media monitoring and performance analytics to help businesses track their PR efforts effectively.

Here are EIN Presswire’s Plans:

• Basic Plan – $99.95 (1 press release)
• Pro+ Plan – $399 (5 press releases)
• Corporate – $999 (25 press releases)

For more information about EIN Presswire’s plans, please check their official site here.

King Newswire’s Pricing and Packages

King Newswire offers both affordable and premium plans, with prices starting at $20 for a basic package and up to $500 for their most comprehensive option, which includes distribution to platforms like Yahoo Finance, AP News, and Nasdaq. 

This flexibility in pricing and distribution options allows businesses to select a plan that aligns with their specific media outreach goals. The premium plans are particularly effective for those looking to target financial markets or technology sectors​.

King Newswire offers flexible individual packages that include guaranteed placements on platforms such as Benzinga and Digital Journal. These allow customers to focus solely on securing these premium features without the need to invest in a full distribution plan.

For more information about King Newswire’s plans, please check their official site here.

Comparison of Distribution Networks

EIN Presswire’s Distribution Network

EIN Presswire boasts over 5,000 news distribution partners, including industry-specific sites, general media, and social platforms. Their vast network includes well-known platforms like Google News, MarketWatch, and LexisNexis, and covers a broad range of industries, ensuring that press releases reach a diverse and global audience.

King Newswire’s Distribution Network

King Newswire is known for its specialized distribution, with key partnerships with Yahoo Finance, AP News, and Digital Journal. Their network is smaller but more targeted, focusing on high-impact financial news outlets and business media channels. This makes it an excellent option for companies that need to reach a specific, well-defined audience, particularly in finance and tech sectors

Media Monitoring and Reporting

Both EIN Presswire and King Newswire offer media monitoring and detailed reporting, though the depth of these services can vary by package.

• EIN Presswire: Media monitoring is available with all plans, which include reports on viewership, engagement, and geographic reach.
• King Newswire: Provides detailed reports that guarantee a certain number of placements (as determined by plan), with higher-end plans offering more comprehensive performance analytics and specific outlet listings​.

Support and Resources

EIN Presswire and King Newswire both provide customer support, though their offerings differ slightly:

• EIN Presswire: 24/7 customer support via phone and email.
• King Newswire: 24/7 customer support via Whatsapp, email, and online chat

Media Outreach Effectiveness

EIN Presswire’s Effectiveness

EIN Presswire is highly effective for small to medium-sized businesses seeking broad, industry-agnostic media exposure. 

Their competitive pricing and extensive distribution network make them a go-to choice for organizations across multiple industries, particularly those that prioritize affordable visibility.

King Newswire’s Effectiveness

King Newswire excels at providing targeted outreach, particularly for businesses in finance, tech, or other high-stakes industries that require visibility on specific platforms like Yahoo Finance or AP News. 

Their customizable plans make it possible for businesses to tailor their distribution to specific media outlets, enhancing the effectiveness of their releases for niche markets

Final Thoughts

In conclusion, both EIN Presswire and King Newswire offer valuable services, but their strengths lie in different areas. EIN Presswire is the better option for businesses seeking affordable, broad-based media distribution across a wide range of industries. 

King Newswire, on the other hand, is ideal for businesses that need high-impact, targeted distribution, particularly in the finance and tech sectors. Your choice will depend on your specific goals—whether you want broad visibility or focused, high-profile placements.