Today marks a milestone in the personal branding field as Isaac Mashman, founder of Mashman Consulting Group, announces the academic publication of his most impactful work to date: “Identity Positioning: A Macroscopic View On Personal Branding.” introduces a strategy that is intended to be a cornerstone for building successful and sustainable personal brands.
In his work, Mashman delves into the intricacies of what makes personal branding effective, introducing a new concept that he has coined: “Identity Positioning.” The strategy is designed to adapt to the ever-changing landscape of personal branding, ensuring that individuals can maintain and scale their influence, regardless of the external environment.
Isaac Mashman explains the depth of his work by stating, “Identity Positioning offers flexibility. It doesn’t matter if your driving reasons change, the person doesn’t. Of course, there’s a buffer for your evolution, but it’s unlikely people will stop supporting you unless some major personality fluctuations take place.”
The core intention behind “Identity Positioning” is to establish it as the standalone strategy that will help individuals build personal brands that resonate deeply with their audiences. As Mashman highlights, the strategy is designed to create a lasting impact by focusing on both personal and professional attributes, allowing individuals to align their lives with their personal brand’s image.
Mashman also introduces a key principle within his thought piece: the Law of Familiarity. “This Law refers to strangers becoming acquaintances and eventually becoming avid supporters. Your personal brand gets people familiar with the business of you. Edification is effective because the person providing the edification is familiar to their audience. You are going into the conversation a stranger and by introduction are leaving a vetted figure.”
This thought piece is aimed towards entrepreneurs, executives, and anyone looking to make a lasting impact through personal branding, including competitors in the personal branding consulting space. Mashman’s insights offer a comprehensive guide that transcends conventional branding tactics, focusing on the deeper, more enduring elements of personal identity and reputation.
Choosing to publish through Academia and Figshare was purposefully done to showcase his dedication to being more than an internet figure, but a sought-after professional who is versatile and referenced.
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