The British Columbia (B.C.) provincial government’s crown corporation, Forestry Innovation Consulting India Pvt Ltd (FII India), popularly known as Canadian Wood, successfully conducted a seminar titled “Canadian Wood – A Sustainable Solution” at Taj Hari Mahal, Jodhpur. The event brought together manufacturer from woodworking industry and furniture buying houses members for an in-depth exploration of the benefits and applications of sustainably sourced Canadian wood species.
The seminar featured insightful presentations from Canadian Wood’s expert team, including Mr. Pranesh Chhibber, Country Director, Dr. Jimmy Thomas, Assistant Director – Technical Services; and Mr. Rambeer Singh Yadav, Assistant Director – Business Development. These experts delved into the versatility, sustainability, certification and environmental advantages of Canadian wood species, offering attendees a comprehensive understanding of the raw material’s potential in various manufacturing and woodworking contexts.
Mr. Pranesh Chhibber opened the seminar with a keynote address that emphasized the significance of sustainable wood practices and its standard certifications which reaffirms Canadian Wood’s commitment on promoting eco-friendly solutions in the wood product manufacturing industries. Dr. Jimmy Thomas followed with a detailed discussion on the technical and environmental benefits of using certified wood species, while Mr. Rambeer Singh Yadav presented case studies and showcased pictures as examples that demonstrated the adaptability of Canadian Wood species in diverse applications.
Sharing his experience, Mr. Pranesh Chhibber, Country Director of Canadian Wood shared, “Jodhpur is a key market for Canadian Wood, with the largest concentration of manufacturers residing in a single city. We’ve been actively engaging with the leading players here, and the potential is immense. The market is evolving as awareness of newer materials, including softwood, is on the rise. Jodhpur presents a tremendous opportunity for Canadian Wood. The experience of holding the seminar here has been remarkable, with an audience that is both knowledgeable and experienced. They ask the right questions, and it’s been a pleasure collaborating with such a dynamic group of professionals.”
Attendees engaged actively in the seminar, participating in interactive Q&A sessions and networking opportunities that facilitated the exchange of ideas and potential collaborations. The event underscored the importance of using certified, sustainably sourced wood, showcasing Canadian Wood as a leader in providing eco-friendly materials for the Indian woodworking Industry.
Canadian Wood promotes five major wood species in India—Douglas-fir, Western Hemlock, Western Red Cedar, Yellow Cedar, and Spruce-Pine-Fir (SPF)—all sourced from the sustainably managed forests of British Columbia, Canada. These species are recommended for a wide range of applications and are available in 17 cities across India through a robust network of over 29 stockists.
This seminar in Jodhpur is part of Canadian Wood’s ongoing efforts to advocate for sustainable wood solutions across India, building on the success of similar events held nationwide.