Dish TV, a prominent DTH service provider, has launched a strategic outreach initiative targeting Hindi Speaking Market (HSM) regions across Rajasthan, Uttar Pradesh East & West, Madhya Pradesh, and Bihar to popularise its Zing Super offering through on-ground activities, tailored for Tier-2, Tier-3 towns, and deep rural areas. The company is using all decked up dynamic interactive Audio-Video (AV) vans to promote its special ‘Zing Super offer’ and provide entertainment avenues to the HSM market, with the aim to attract potential customers towards the evolved entertainment experience of the pay television.
Dish TV provides both pay-TV channels and free channels on its platform to offer customers a choice between pay-TV and Free TV viewing. The Dish TV van activity has been instrumental in directly connecting with customers by demonstrating both pay-TV and FTA through live programming demos and on-the-spot resolution of complaints of existing subscribers. The vans will also showcase educational channels and distribute stationery to children to build an emotional connection with families.
Manoj Dobhal, CEO of Dish TV India Limited, said, “At Dish TV, we’re committed to delivering top-notch entertainment to our valued customers. Our ‘Zing Super’ offer provides 300+ channels for an extended period of time with the flexibility to add pay channels on an à la carte basis whenever required. With our unique initiative, using interactive dynamic AV vans, we aim to highlight the content quality of pay-TV vis-a-vis FTA through live programming on the spot, which helps in converting FTA customers by bringing them onto the pay platform at a reasonable entry price.”
As part of the campaign, dynamic vans will traverse these targeted markets, generating awareness, facilitating on-the-spot new sales and resolving customer complaints.
Customers can avail the exclusive offer during the campaign period and receive exciting gifts with every purchase, ensuring a delightful experience for all customers.