WEBWIRE – Monday, March 18, 2024
Nikes 2024 National Federation Mens and Womens Kits are all made with Dri-FIT ADV, Nikes pinnacle standard for performance apparel. Through research conducted in the Nike Sport Research Lab (NSRL) and through data measured using advanced body-mapping technology, the 2024 Federation Kits provide mobility, breathability and venting exactly where its needed most as players prepare to take the world stage this summer. The technical innovation brought to the Global Football kits sets new standards in designing for precision-tuned athletic performance. Each element of the kit was enhanced using 4D data-driven design and computational design methods.
Infusing new energy into the color direction for the 2024 kits, Nikes design teams took a prismatic approach to refreshing the color scheme for each federation. Called metaprism, this years approach takes traditional federation colors and augments them through the lens of light and movement. Each design pushed each federation color palette in a unique direction while maintaining the countrys aesthetic identity.
The mens federation kits, in mens, womens and kids fit, launch March 21 onnike.com. The majority of the womens federation kits, also in mens, womens and kids fit, will be available at retail June, with some launching earlier. More information to come.
Click on the photos below to read more about the design inspiration behind each national team kit.