Welcome to the family, Coca‑Cola Spiced.
WEBWIRE – Friday, March 15, 2024
The first North American addition to the Coca‑Cola Trademark in more than three years hits shelves this month with a complex flavor profile elevating the classic taste of Coca‑Cola with refreshing bursts of raspberry and a curated blend of warm spiced flavors.
Coca‑Cola Spiced and Coca‑Cola Spiced Zero Sugar are now available across the United States and Canada in a range of packaging options featuring a sleek, raspberry-inspired design.
We know consumers are more and more willing to experiment with new and unique flavors, said Sue Lynne Cha, Marketing VP, Coca‑Cola Trademark North America. Coca‑Cola Spiced is not spicy, but its our boldest innovation yet. Its Coca‑Cola with an unexpected, extraordinary twist.
Coca‑Cola is creating The Spiced Shop in New York City, an experiential art installation and immersive, Artificial Intelligence (AI) -driven sampling experience. Guests can express what they taste and feel to create a visual manifestation of their unique Coca‑Cola Spiced experience. The brand partnered with Emmy-winning actress, producer and entrepreneur Storm Reid, to bring the installation to life at 216 Lafayette in SoHo.
The Spiced Shop will be open to the public from 11 a.m. until 7 p.m. on Friday, March 1 and Saturday, March 2. Immersive AI animations, visual art and sampling stations will welcome guests into the world of Coca‑Cola Spiced. Later next month, an eight-week Coca‑Cola Spiced mobile sampling tour will bring the Coca‑Cola Spiced experience to fans across North America.
Spiced is about feeling versus telling, Cha added. Everyones experience is unique, so rather than telling people what its like to drink Coca‑Cola Spiced, we want to convey how it feels to connect in a more authentic way.
Coca‑Cola Spiced demonstrates the companys accelerated approach to consumer-centric innovation. The brand came to lifefrom idea to shelfin record time.
Product development for us normally takes about 12 months, but this was done in seven weeks, said Shakir Moin, Chief of Marketing, Coca‑Cola North America.
Were disrupting our ways of working to be faster than what the market expects of us. The mindset is that were a 137-year-old startup focused on bolder, faster, fewer innovations that delight consumers and create growth for the company.
Coca‑Cola Trademark is dedicated to offering consumers more choice through new flavors and LTOs from the brands they love. Over the last two years, theyve launched Coke Creations, a new global innovation platform with the aim of introducing new products and experiences to fans across both physical and digital worlds. To-date, nine LTOs have launched under Coke Creations platform.
Product innovation continues to drive growth of the Coca‑Cola Trademark. While Coca‑Cola Spiced is a permanent addition to the lineup in North America, the global Coca‑Cola Creations platform continues to roll out limited-edition beverages and experiences inspired by cultural trends.