WEBWIRE – Tuesday, January 30, 2024
Calvin Klein today introduces the second installment of its Spring 2024 campaign starring actor and musician Idris Elba styled in Calvin Klein menswear for his first campaign with the brand.
Shot by Mert Alas, the menswear campaign sees Idris in Calvin Kleins most refined Spring styles. In outerwear, the Classic Trench Coat, Seersucker Full Zip Shirt Jacket and Sateen Bomber Jackets elevated materials offer a sophisticated take on easy everyday layering options. New slim suiting introduces an elegant, polished silhouette in tailored wool, sateen and cotton fabrications. The Spring 2024 menswear collections lightweight outerwear, modern tailoring and premium mens apparel channel Calvin Kleins signature bold, effortless minimalism.
The campaign and collection launch today, January 30, on calvinklein.com. Idriss campaign will roll out on @calvinklein social channels throughout the week, and images will appear on premium out-of-home placements around the globe.
The Spring 2024 seasonal campaign continues to explore the world of Calvin Klein, highlighting dynamic talent in standalone vignettes that spotlight their individuality, unlock their confidence and reveal the full Calvin Klein lifestyle. The next installment drops soon.