Sportz Interactive (SI), along with its Singapore-based parent company, Sportz Solutions Global, is gearing up for international expansion in 2024 with an enhanced solution suite focused on maximising fan affinity and commercialisation for sports organisations. Embarking on this journey with SI is the lead investor in the Sportz Group, Marathon Edge, a leading Private Equity investor. The Sportz Group also aims to set up offices in Europe later this year.
For its next phase of global growth, the organisation is scaling up its products and services that focus on driving Fan Acquisition, Retention and Commercialisation for its customers through data, technology, and marketing solutions. The Sportz Group has also launched ‘Fanalytics’ as an offering that will help sports organisations get a deeper understanding of their fan base and drive tangible business outcomes.
The Sportz Group also announced a new organisational structure to align with this new expansion strategy. Arvind Iyengar will continue to serve as CEO, Sportz Solutions Global as well as Chairman, Sportz Interactive. Iyengar also confirmed the appointment of Siddharth Raman as the CEO of Sportz Interactive.
Prior to this, Raman was Deputy CEO and had joined SI as Chief Business Officer in 2017. Sanket Sawkar, who is part of the founding team, will continue in his role as Group CTO and COO for Sportz Interactive.
Founded in 2002, the organisation’s journey from a humble garage space to its current sporty ‘arena’ is a reflection of how the business has successfully evolved over the years – even during the pandemic years. The Sportz Group’s products and services have impacted millions of fans around the world. The organisation’s customers cover multiple stakeholders in the sports ecosystem including international federations, broadcasters, franchises, media houses, technology companies, brands, and sponsors from around the world. Some of its marquee clients include UEFA, The Olympics, NBA, F1, Google, BCCI, FIH, Jio Cinema, Dream11 and multiple IPL franchises.
Arvind Iyengar (CEO, Sportz Solutions Global and Chairman, Sportz Interactive) said: “We are all extremely excited about the new solution suite we have developed that focuses on driving fan acquisition, retention, and commercialisation for our customers. These solutions, coupled with our core data, technology and content offerings provide a one-stop shop to organisations looking to supercharge their sports fan experience.”
Speaking on the development, Nikhil Raghavan (Partner, Marathon Edge) added: “Sports organisations around the world are grappling with how to engage and monetise their fan base in the digital world. The Sportz Group has shown incredible thought leadership in envisioning a solution suite that opens new revenue streams while also increasing fans’ affinity to their team or sport.”