Noise, India’s leading connected lifestyle brand, has released a new digital film showcasing the capabilities of its first smart ring, Luna Ring. The new film showcases Luna Ring’s transformative power as an ally that pushes you to augment your daily productivity and cognitive functioning.
As part of an ongoing commitment to advancing human potential through consumer-centric innovation, this film moves beyond the product and celebrates the boundless capabilities of individuals as Luna Ring unlocks personalized insights for a healthier, happier you.
The latest film showcases the lives of everyday heroes – an athlete pushing limits in the gym, an entrepreneur navigating success, and a young woman mastering the daily grind. United by their relentless pursuit of well-being and performance, the film showcases how these individuals are guided by the smart ring’s innovation and actionable insights that facilitate a transformative user health span.
The film celebrates small triumphs, the impact of a healthy lifestyle, and a persistent commitment to self-improvement. It serves as a visual representation for a generation aspiring to enhance their lifestyle through empowered choices, guided by self-awareness and technology. The campaign is released across Noise’s digital channels, resonating with audiences looking forward to unlocking their full potential, one insightful step at a time.
With 98.2% accuracy [validated by IIIT-Hyderabad and All is Well (AIW)] and a fighter jet grade titanium body, Luna Ring tracks over 70 body metrics, guiding the users towards their full potential with meaningful insights into their activity, readiness, and sleep. Beyond being a smart ring, the new form factor embodies a philosophy of self-discovery, sparking a transformative shift in lifestyle. It encourages users to understand their bodies, recognize their limits, and rise to overcome challenges. The film captures this essence by seamlessly integrating technology into a minimal yet meaningful form factor, transforming data into actionable intelligence for a productive lifestyle.