Marfrig, the global leader in the production of hamburgers and one of the largest beef companies in the world, is preparing a new advertising campaign for Bassi starring Turkish chef Nusret Gökçe, better known as Salt Bae. The guest, the companys global ambassador and one of the worlds leading meat specialists, arrived in the country on September 1st and participated in the recordings for two days.
The chef stayed at a farm in Porto Feliz, São Paulo, where he recorded the advertising pieces for Marfrig, complying with all the protection protocols required in relation to covid-19. The action is part of the digital series called Salt Father, which is inspired by classic scenes from the trilogy that Salt Bae loves: The Godfather – The Godfather”, in English. The new episodes should be released in 2021.
Its always a great opportunity to work with chef Salt Bae. His unique way of preparing and serving meat conquers palates around the world and with us it was no different. We are going to bring a very special campaign, rich in details and that will please fans of a good cut, says Leonardo Pereira, Marketing Director at Marfrig.
This is the second time that the Turkish chef comes to Brazil. In 2020, Salt Bae was in the country – also invited by Marfrig – and recorded two advertising videos for the company, in addition to visiting the Várzea Grande unit, in Mato Grosso.
With more than 37 million followers on social media, Salt Bae has become a celebrity for his unique way of salting the cuts and for receiving in his restaurants names like Neymar, Messi, Al Pacino, Leonardo DiCaprio and Madonna. The chef has been Marfrigs global ambassador, since 2020, for the brands Bassi, Bassi Angus, Montana and Montana Steakhouse.