The top 100 retailers accounted for 74% of growth last year, so that means the rest of us have to work smarter to get our slice of the pie. This year, the industry faces a number of uphill battles in terms of customer data, adding greater challenges in a holiday season that can make or break any retailers sales goals, said Greg Brown, vice president, global marketing, Melissa. An expected 72% of purchases may be made via mobile options websites must be mobile-friendly, with address autocompletion tools a necessity. At the same time, mass migration from urban areas due to the ability to work from home means outdated addresses have the potential to stall shipping cycles, adding unexpected costs related to deliveries and returns.
The North American Holiday Season Summit takes place on Wednesday, August 18, 2021, click here to register. The day-long event begins at 9:00AM Eastern and is designed for heads of ecommerce, marketing managers, customer experience experts, and owners of small and medium-sized retail brands.
Melissas presentation will outline five distinct steps supported by easy-to-use data quality tools that will help reduce the cost and complexity of invalid customer data. Attendees will gain insight on methods used to capture clean, accurate addresses, names, phones, emails, and identities, supported by address tools used at checkout to ensure a smooth shopper experience.
For example, full contact intelligence is the ideal approach, offering linkage of personal and professional data for a single contact. With identity cross-matching, marketers can locate a residence, along with associated emails and phones for the named contact. With this type of correct, standardized, and enriched customer insight, marketers have the best data possible, and packages get to the right door.
To connect with members of Melissas global intelligence team outside of this event, visit https://www.melissa.com/ or call 1-800-MELISSA.
About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).
Media contacts
Greg Brown
Vice President, Global Marketing, Melissa
greg.brown ( @ ) Melissa dot com
+1-800-635-4772 x1130
Jacqueline Zerbst
MPowered PR for Melissa
pr ( @ ) mpoweredpr dot com
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