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HomeBusinessVogue Scandinavia debuts first issue starring Greta Thunberg

Vogue Scandinavia debuts first issue starring Greta Thunberg

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A singular figure and icon of change, Swedish climate activist Greta Thunberg is the first ever cover star of Vogue Scandinavia.

Vogue Scandinavia chose Thunberg to be its first cover star due to her fearless efforts to bring the climate crisis the global attention it deserves.

Thunberg encapsulates the core values of the title, most notably its unabashed love of nature.

In an interview, she spoke to Vogue ScandinaviaÂ’s Tom Pattinson and two Swedish conservationists, the artist duo Alexandrov Klum, who shot Greta for this issueÂ’s cover, about their shared vision of a sustainable future.

Vogue Scandinavia has been on a sustainability journey since the brand’s conception, and is certified carbon neutral from launch. “Our goal is to give back more than we consume, to become carbon negative throughout our whole value chain,” says Mariann Jacobsson, Vogue Scandinavia’s head of sustainability. “We hope to inspire our stakeholders, industry colleagues, and our loyal readers to make small changes for good. A small step made by many people creates a movement, and we are proud to be leading this movement in our industry.” Find out more about Vogue Scandinavia’s sustainability journey here.

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