Backgrounder
The Government of Canada, the Northwest Territories, and the provinces of Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador and British Columbia are pleased total funding of $8,596,200 for eight projects. The non-repayable Canadian Fish and Seafood Opportunities Fund (CFSOF) contributions will fund essential market research, consumer research and domestic and international marketing strategies.
The Government of Canada, the Northwest Territories, and the provinces of Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador and British Columbia are pleased total funding of $8,596,200 for eight projects. The non-repayable Canadian Fish and Seafood Opportunities Fund (CFSOF) contributions will fund essential market research, consumer research and domestic and international marketing strategies.
Recipient
CFSOF funding
Total project cost
Project description
Atlantic Groundfish Council
Non-repayable Contribution: $351,000
$390,000
The Atlantic Groundfish Council receives funding for market research for select groundfish species to support the future development of a comprehensive marketing and promotional strategy for international markets including the United States, Europe, China, Japan and South Korea.
Atlantic Groundfish Council
Non-repayable Contribution: $4,185,000
$4,800,000
The Atlantic Groundfish Council receives funding to develop and implement a market diversification strategy in China, Europe and United States for redfish.
B.C. Crab Fisherman’s Association
Non-repayable Contribution: $81,000
$90,500
The BC Crab Fishermen’s Association receives funding to build a domestic marketing strategy for the B.C. Dungeness crab as a product of Canada.
Canadian Aquaculture Industry Alliance/ Fisheries Council of Canada
Non-repayable Contribution: $225,000
$250,000
The Canadian Aquaculture Industry Alliance/ Fisheries Council of Canada receives funding for marketing and consumer research to support the development of a national positioning strategy for Canada’s farmed and wild fish and seafood sectors domestically.
Canadian Organic Seafood Association
Non-repayable Contribution: $112,800
$171,000
The Canadian Organic Seafood Association receives funding for activities to support the establishment and maintenance of a standards interpretation committee for the Canadian Organic Aquaculture Standard.
Fisheries Council of Canada
Non-repayable Contribution: $333,000
$370,000
The Fisheries Council of Canada receives funding to engage a communications expert to develop and implement a sector-wide communications strategy to address sustainability and public trust related market issues and create greater awareness of domestic product availability.
Fur Institute of Canada (FIC) / Seals and Sealing Network (SSN)
Non-repayable contribution: $2,646,000
$2,940,000
The Fur Institute of Canada/ Seals and Sealing Network receive funding for activities and initiatives to strengthen sector organization and market conditions for Canadian seal products in domestic and international markets.
Lobster Council of Canada
Non-repayable contribution: $662,400
$736,000
The Lobster Council of Canada receives funding for activities to support the implementation of a generic marketing and promotional strategy for Canadian lobster in domestic and export markets, as well as, support industry capacity development in relation to market research and intelligence to manage ongoing and emerging market access issues.