Forbes introduces Forbes Demand Engine, its first lead-generation subscription service that utilizes Forbes content to deliver guaranteed marketing leads to its partners.
Forbes has worked with its existing partners to support lead generation for years with great success. This new and dedicated subscription offering will refine and personalize the offering further, allowing brands to interact with their core audience through ForbesÂ’ unparalleled content.
“Forbes Demand Engine uses our deep experience of working closely with partners and understanding their specific needs when it comes to converting audience interest into tangible leads,” said Jessica Sibley, Forbes Chief Revenue Officer. “We know our partners are seeking new opportunities and sources to drive growth and sales and we are pleased that through Forbes Demand Engine we can provide them with relevant content and a ready-made, customizable audience of decision makers to engage with and help drive their business forward.”
Demand Engine works by allowing our partners to subscribe to the use of Forbes content, content studio and data resources to engage audiences at scale. Each lead campaign is developed individually over the course of the subscription through collaboration with our marketing partners. The service combines the credibility and resonance of Forbes content with the efficiencies of a subscription offering to the benefit of our clients with specific lead or demand generation goals. Data from our audiences who actively engage with content will be captured and delivered to our partners.
Through Forbes Demand Engine, partners can target and connect with ForbesÂ’ premium audience of decision makers seamlessly on an ongoing basis. As the worldÂ’s biggest business media brand, reaching 140 million people worldwide each month, Forbes engages more C-suite decision-makers, small-business leaders and entrepreneurs than any other media company. Unlike other services, Forbes Lead Engine can guarantee engagement and qualified, data-compliant leads from the most relevant segments of this unique and influential audience.
Forbes recognizes that the business needs of our clients has changed. They are looking for new opportunities for engagement from new sources to drive their business forward. Forbes Demand Engine offers leads as a service connecting ForbesÂ’ premium audiences with premium clients.
Forbes has a history of working with many companies in the enterprise technology space, who have leveraged the brandÂ’s demand generations solutions in the past with great success.
About Forbes
Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 140 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 32 licensed local editions in 71 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements. For more information, visit the Forbes News Hub or Forbes Connect.