Amidst lockdown, people across the globe have been looking around to find a source of entertainment and something that keeps them going. While some decide to pursue their hobbies, others utilize their time by being creative digitally. To end the monotony and boredom, Indian short video app Rizzle recently noticed a huge surge in engagement as many B-town celebs decided to flock to the app and interact with their fans directly.
This 60-seconds short video app is known for its exclusive video content, short web series, and exemplary features like Collabs, RSeries, R360 among others. The app is in vogue, especially because of its quirky concept and extraordinary user experience. TV actors including Karan Sharma and Sumit Kaul, to name a few, have been using the app for quite some time and are thoroughly enjoying it. To quote the Pavitra Rishta actor Karan Sharma, “The best thing about Rizzle is its positive community where people are just supportive of one another, I love that!” The actor even attended Live sessions on Instagram with the Rizzle community.
Splitsvilla fame Nibedita Pal, who is one of the most loved celebs on the Rizzle app said, “I like how Rizzle doesn’t have the comment box and instead has a response video feature which makes it stand out from the rest.” Nibedita can be seen creating videos on her makeup, painting tips, workout, etc. Sumit Kaul, who joined the app a couple of months ago said that “the kind of adulation you get from the Rizzle community is unseen anywhere else and I’m grateful for that”.
The app has been making waves in the Indian short video space for a long time now. Rizzle supports dual-camera support on the iOS app. This is also a unique feature among all the short-video apps in India. The app supports the concept of channels so that content creators may organize their creations so their subscribers can consume content according to their interests. In the short-video domain, Rizzle is the only app that has this unique feature.
In a recent live session on Instagram, Gaurav Wadhwa admitted that “Rizzle is the only platform where I share my exclusive fitness tips. I love that my fans send me response videos, sharing their feedback. It’s so good to see their expressions and happiness. I do respond to some of them”.
Ankit Bathla, who’s another famous name on the Rizzle app and of course, in the television industry, quotes, “Rizzle knows how to appreciate the talent and that’s commendable”. The app doubles up as a digital portfolio for artists and promotes talent. With exciting weekly contests and sponsorships to support talented creators, the Rizzle community is coming out stronger than ever.
Priyanka Chopra’s cousin Mannara Chopra is another name that’s making Rizzle a lot bubblier with her presence. Speaking about being on Rizzle in her first video on the platform, she says,
“I’m super excited to join you guys (her fans) in Rizzle! Rizzle is real in the world of reels, and I’m looking forward to documenting cute and crisp one-minute videos just for you guys!” Needless to say, her fans are stoked to be able to watch the content their favorite star puts out, and even respond to her via Rizzle’s exclusive video responses.