At a recent national communications conference, we had the opportunity to converse with several industry experts including Senior Technical Writer at Madrigal Communications, Chris Duvall.
Duvall has a wealth of experience in corporate communications, specifically designing and implementing a range of internal and external communication strategies for various organisations. With over a decade specialising in generating streamlined and persuasive tender responses, Duvall was kind enough to share his expertise on the subject.
We asked Duvall whether outsourcing technical writing was a worthwhile business investment.
“The straightforward answer to that question would be ‘yes’. No matter the scale of your business or the industry you’re operating in, business communication is an ongoing and critical component to successful operations. Poor communications can negatively impact every aspect of a company’s operations. Effective communication is needed to satisfy shareholders and customers, to win new clients, and to maintain a healthy relationship with your suppliers.”
He further elaborates, “If you are serious about making your business communication effective and clear, outsourcing reports, manuals and proposals to technical writers not only guarantees professionalism but maximises time efficiency. They are familiar with conveying complex ideas in simple terms. It’s crucial to ensure your employee handbooks or company policies can be understood by your customers and employees”.
Duvall outlines a fundamental mistake made by many within the industry: “Often, being experts in their fields, business owners find it difficult to put themselves into their customers’ shoes. Using too much technical jargon can make a document difficult to understand and alienate the reader. The alternative is, you hire a technical writer that has no part in creating the product or service, who can then translate the jargon into real world terms. Technical writers are able draft the document according to the perspective of the customer.”
For Duvall it is a matter of time efficiency, “Running a business is not an easy task. There are always a million things to do. By hiring a technical writer you can focus on the operational side, the bit that you do best.”
Visit Here : https://madrigal.com.au/technical-writing/