Having been the pioneer of the wedding exhibition industry, Tarun Sarda is now all set to launch his online wedding community Vivaha Select. The said platform will be a digital marketplace for all wedding services and products. With a legacy of brands that had launched themselves with the Vivaha exhibitions back in 2003, this marketplace promises to be an ideal platform for established homegrown brands as well as upcoming labels in the wedding space.
The size of the wedding industry which is estimated at $40-50 billion, growing exponentially every year, this marketplace will be a business generating platform for brands wanting exposure both on a domestic as well as an international level.
Says Tarun Sarda, “With the increased focus on e-commerce and the current market scenario which has led to the sudden shift in focus towards the digital diaspora, we felt this is an ideal time for us to mark our foray into the online space. We have already captured a large part of the wedding industry through our exhibitions since almost two decades and have different categories like trousseau, jewellery, wedding gifting, photography, wedding planning and décor, honeymoon travel and lifestyle refinements already associated with us. VIVAHA SELECT aims at getting these categories together and creating a virtual world of weddings.”
Marketing has always been the strongest point of Tarun Sarda as he hails from a marketing and advertising background. So needless to say, VIVAHA SELECT is gearing up for a fully cushioned and strategically backed up launch Exclaims Tarun Sarda, “Being from the marketing space, I firmly believe in the strength of building up a brand with a well planned long term advertising strategy and have already worked out my promotional launch campaign.”
The Vivaha Select Online Wedding Community is all set to go LIVE in September 2020. This will also be a month where Sarda’s magazine Celebrating Vivaha will don its digital avatar.
Besides the above, Celebrating Vivaha Pvt Ltd has two more projects on the anvil – the Vivaha Select wedding concierge experiential boutiques at various luxury hotels and bespoke multi designer stores both in India and abroad.
With the on-ground presence of the Celebrating Vivaha exhibitions as well as the online presence of Vivaha Select, both brands with a retail point and those working from home can now look forward to their business booming.
With all the verticals under the Celebrating Vivaha Pvt Ltd portfolio, the company is on track to clock a turnover of Rs.180 – 200 Crores in three years.