Bajar App, the budding tech player in the Indian retail industry witnessed a whopping surge of 100 percent in active users during the past 4 months with a total of 5000 users present on the platform. Launched in 2018 with an aim to get the offline retailers on the platform and connect them with the end consumer, the brand today boasts of more than 5500 retailers spread across categories, associated with the platform.
During the COVID-19 era, various brands are taking the digitization route and are focusing on shifting a part of their business on the online platform. Therefore, Bajar App the brand that endeavours to bridge in the gap between the retailers and the patrons have witnessed a surge in the total number of users as well as retailers present on the platform. The company focuses on a more localized approach and offers an opportunity to the retailers to enlist themselves on the platform and establish direct connections with the end consumers.
Yashraj Bhatia, Founder Bajar App said, “During the COVID 19 lockdown, we have seen a sudden surge in a more practical approach to shopping. As people have become more aware in this pandemic, they want to ensure high efficiency when they step out of their houses. Bajar helps them solve the “who-sells-what” issue giving them the whole hyperlocal directory of retail shops nearby with their location, addresses and contact numbers. Giving customers the ability to reach out to their local shops. Most of the times these shops can provide free home delivery which can be confirmed from the retailer.”