The emerging economies such as China and India are the major countries for electronic products in which batteries are used across the globe. As the COVID-19 spread is pushing China and then India towards lockdown, there is a decrease in the demand for spending on household products. With more countries announcing lockdowns to stop the COVID-19 spread, the consumer demand for electronic products remained steady in contrast to a steep fall in this type of battery products. Additionally, the sluggish demand due to a decrease in the consumer spending across various applications has impacted the demand for the market.
The other segment is also set to show a high alkaline battery market share in the global market which includes cameras, entertainment, alarm clocks, flashlight, and tracking devices. It would propel the demand for alkaline batteries. The increasing engagement with digital technologies such as consumer IoT, smart homes, and home automation, coupled with the development of internet infrastructure and the spread of mobile communication network technologies, would drive the global market growth.
The remote control segment is growing at a steady rate owing to its wide scope of application in television sets, DVD players, and control functions such as power, playback, track change, volume, channels, heat, fan speed, or other features varying from device to device. Hence, a wide range of applications from the consumer electronics segment would drive the demand for alkaline batteries in the global market.
LIST OF KEY COMPANIES PROFILED:
Duracell Inc. (US)
Energizer Holdings (US)
Camelion Batterien GmbH (Germany)
Gold Peak Industries (Holdings) Limited (Hong Kong)
Sanyo (Japan)
Sony (Japan)
Maxell Holdings, Ltd. (Japan)
Toshiba International Corp (US)
Zhejiang Mustang Battery Co., Ltd. (China)
Panasonic Corporation (Japan)
FDK Corporation (Japan)
GPB International Limited (Germany)