Ad Guru Suhel Seth’s Contribution towards Amritsar’s Partition Museum

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A management and marketing guru, a TV pundit, actor, author, ad guru, and columnist, Mr. Suhel Seth has many feathers in his cap. He is the founder and managing partner of the consultancy firm Counselage India and a board member of multiple international and national drama, educational, and business organizations.

Born in Calcutta, Seth completed his schooling from La Martiniere Calcutta and St Joseph’s College Nainital. He then pursued a Bachelor of Arts (English Honours) and Masters of Arts (International Relations) degrees from Jadavpur University. His interest in literature led him to act in several english plays and some Indian films as well. Even with so many accolades under his umbrella and as a popular figure in the country, Suhel Seth does not shy away from speaking his mind. He is known to be as bold and brazen as one can get. However, this isn’t all there is to Mr. Seth.

He is known for his philanthropy work in supporting various non-profit organizations and being a social worker. Among these wonderful gestures is his contribution to India’s first Partition Museum in Amritsar, Punjab. With a donation of Rs 50 lakh towards a gallery in the museum, he is one of the largest individual donors of the museum. The gallery is being dedicated to his parents, Subh and Jogendra Seth. According to Seth, his contribution stems from a long-standing desire to pay homage to his parents, who belonged to Amritsar, in their own city.

Funded entirely by public donations raised by a UK-based Arts and Cultural Heritage Trust, the Partition Museum attracts over two thousand visitors every day. The visitors include relatives of and the survivors of the Partition, foreign as well as national tourists, and several VIPs who wish to pay homage to the several thousand who lost their lives during the troubled time. Seth stated, ‘Partition has affected Punjab, Bengal and the world in so many ways — and this is the only museum in the world that is dedicated to the events of 1947. The ramifications of the Partition continue till today’.

The museum has been designed to collectively host a collection of documents, oral histories, and memorabilia, recognizing one of the largest migrations in human history. The museum also serves as an invaluable collection of historical artefacts for scholars and academicians. It hosts material received from Partition affected families, dating back to the time of Partition.

http://www.businessworld.in/article/It-s-Not-The-Economy-Stupid-It-s-Us-/05-08-2019-174394/