Much depends on how effectively a product is packaged. Its packaging is where the story of a product lies, helping customers connect instantly.
27th March 2020, Australia
The primary purpose of product packaging is to create a distinctive brand identity, one that endears itself to customers immediately. Apart from sharing information and storing the product, the packaging is the ultimate gateway to building a long-lasting business relationship with customers.
How to go about Product Packaging?/
First and foremost, you need to understand the product. Is it big or small? What is its shelf-life? Will it be vulnerable to long-haul transports? Next, understand the profile of your target customers. The packaging design will depend on your ideal customer. Keep in mind that customers look for brands instead of products. Your focus should be on creating a unique brand identity.
You need to analyse the distribution points of your product. Your packaging should be in accordance with both real-time and online customers. Each will look for different experiences.
The Importance of Information Architecture
First and foremost, you need to understand the product. Is it big or small? What is its shelf-life? Will it be vulnerable to long-haul transports? Next, understand the profile of your target customers. The packaging design will depend on your ideal customer. Keep in mind that customers look for brands instead of products. Your focus should be on creating a unique brand identity.
You need to analyse the distribution points of your product. Your packaging should be in accordance with both real-time and online customers. Each will look for different experiences.
The Importance of Information Architecture
Information architecture is one of the cardinal points of product packaging. You have to decide what you wish your customers to know about the product. A product is a multidimensional entity. You cannot afford to highlight each attribute across the length of disposable packaging. What you focus will determine your customers’ choice. Unnecessary details will only bungle the packaging.
What are the Packaging Options?
Would you go for paper bags? Have you decided upon the product labels, product tags and the type of stickers you will use? It all comes under packaging options. Keep in mind that the aim of packaging is hardly beyond creating the best first impressions. Therefore, while churning your creative juices, you need to come up with subtle psychological hacks to make it look unwitting and organic.