What is it that makes dipping a humble teabag in your drink safe? Major tea brands hanker after a solution against the heightened consciousness of food safety.
2nd March 2020, Australia
Tea continues to be one of the widespread beverages in Australia. However, what has worried the industry is the degree to which food packaging has come to define the choices of consumers. Invariably, various tea brands seek to experiment with custom-printed bags and boxes.
The symmetry between packaging and contents
One of the first points is to effectuate symmetry between the packaging and contents of the product.
Consider, for instance, herbal tea which appeals to health-conscious consumers. No herbal tea should be packaged in a way that deters the inherent attributes of the leaves. Increasingly, instead of porous bags and metal or glass boxes, tea enthusiasts have preferred loose-leaf tea.
The phenomenal rise of stand-up pouches
Stand-up pouches represent the finest packaging solution, thanks to their lightness and durability. It is instantly attractive, sustainable and offers enough room for well-meant graphical exploits. The amazing scope for innovation combined with sustainability is too hard to ignore.
Because health-conscious customers pay equal attention to contents and packaging, tea brands have gone all out in embracing stand-up pouches which keep the leaves fresh for a long time, besides adhering to the preferences of customers. What is more, they are highly flexible too.
Conclusion
If the present industrial fad for custom-printed bags and boxes are anything to go by, it shows that no business can now feed its commercial preferences with a single-minded pursuit of profit.
One of the defining features of an open market is the appropriate focus on consumer sustainability. The prompt attention in the food packaging sector to the ever-increasing concern for global health could not have been timelier.