1,3 butanediol is a colorless water soluble liquid compound that is actively used in cosmetics and personal care industry. This industry owns a great share of the global 1,3 butanediol market  and its further growth is estimated to be driven by factors like increased demand for emollients and humectants. Awareness about advantages of 1,3 butanediol is propelling the growth of global 1,3 butanediol market. FactMR report projects the personal care market growth to be about 4 times of its current size in the coming years. Skin care owns a humongous share of about 45% of global personal care market which is mainly because of viscosity decreasing agents and moisturizing solutions. The report predicts global cosmetic and personal care industry to be the fastest crossing industry in consumer segment owing to increased expenditure on personal care products and enhanced online sale.
Latest Fact.MR study expects global 1,3 butanediol market to grow at 4.8% annual growth rate in the forecast period. Amplified demand of cosmetic and personal care products like hare care and skin care solutions is the major factor behind this growth.
Distribution Channels Have Huge Impact
Distribution and sales channels are very important determinants of growth. E-commerce culture along with direct-to-customers shipping have become mainstream, giving rise to online sale of personal care products. Online sale of these products is estimated to have rapidly grown by 24%. Majority of customers are attracted to online shopping. Digitization across the globe, especially in developing nations have given a robust platform to online shopping solutions. E-commerce retails are leveraging internet and smart marketing strategies to gain better penetration in global 1,3 butanediol market. Online retailers have evolved as customized solution providers which has surged online sales channel worldwide.
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North America Is Manufacturer’s Hub
Geographical segmentation of global 1,3 butanediol market can be done into North America, Latin America, Europe, Asia Pacific and MEA where the North America and Asia Pacific house the majority of manufacturers. Presence of advanced technology and availability of robust production facilities make North America a leading region in global market. Asia Pacific owns significant share of global personal care products market which is driven by many factors like rapid population growth and rise in expenditure.