Your first communication with any client usually comes through your marketing efforts. That’s how you draw people in. The more effective your message, and the more efficiently you can deliver it, the more likely you are to attract new customers. For that reason, it’s important to get as much as possible from your marketing expenses.
After all, marketing represents a huge part of most corporate budgets. A study done a few years ago found that as much as 40% of a company’s budget was funneled toward advertising and other marketing efforts (the mean was 10%, while the average was 12%).
The 40% figure might represent an outlier. But, even toward the fat part of the curve, those figures represent a huge commitment to marketing. That said, throwing money at the situation doesn’t guarantee a competitive offering.
Read complete article: How to Get Better Results from Your Marketing Efforts
