Food gives us the joy to explore cultures, to mix and match flavours, and to explore variations of our favourite cuisines. More than half of millennial restaurant goers look for globally inspired cuisine and a large portion of the population puts international cuisine as their top culinary choice. Whether it’s inheriting food traditions or learning new ones from other cultures, one thing’s for sure, food builds communities and we want to feel connected.
The French premium brand, Le Creuset, launches their new ‘Freestyle campaign’ with two extraordinary themes this Spring Season; Patchwork Cuisine, a mix and match fusion of food styles and flavours and Summer Road Trip, inspired by popular street food and outdoor entertainment. Le Creuset’s exciting new products encourage you to become more curious about different food and flavour pairings.
Le Creuset wants to inspire home cooks to find their freestyle and get creative with their culinary thinking, with its range of iconic Cast Iron products including the new Rectangular and Deep Square Grills for BBQ taste. These are perfect for creating your choice of delicious sweet or savoury one-pot dishes. As part of the Freestyle campaign, Le Creuset has created a series of fusion recipes bringing together different inspirations and new flavour combinations. From Caribbean Fajitas to Malaysian ‘Sunday Lunch’ Pot Roast Chicken and Vietnamese Nachos – there is a unique flavour combo in every recipe. For the Indian palate, there are various dishes with a unique twist like the Chicken Tikka, Coconut Fish Curry with Purple Sprouting Broccoli and Dal Stuffed Sweet Potatoes.
So, time to throw out the rulebook and mix and match hues, which expresses your individualism. The Freestyle colour palette includes the colour classics, Volcanic Orange and Marseille Blue & Rosemary. The chosen shades are available across Cast Iron, Stoneware and Kitchen Accessories. The collection also showcases the diversity and unrivalled cooking performance of the 3-ply Stainless Steel and Toughened Non-Stick ranges.
About Le Creuset: Established in 1925, Le Creuset stands tall in the league of cookware brands worldwide. It’s premium quality and world-class innovations have allowed it to carve a niche for itself in the industry. Its exquisite range covers stoneware, textiles and kitchen essentials, all of which are made available by Le Creuset in vibrant colours. Among the highlights are the enamelled cast iron cookware, multi-ply stainless steel, toughened non-stick, and bakeware, along with its outstanding range of wine accessories. With leading chefs as loyal customers, the brand has proved the serviceability of its durable and versatile range of products, over and over again.
For further information about Le Creuset Cookware, care and use instructions, recipe ideas visit https://www.le-creuset.in/
Available at:
New Delhi: Select City Walk (Saket)
Gurgaon: Ambience Mall
Noida: DLF Mall of India
Mumbai: Infiniti Mall (Malad West) and Phoenix Mill Compound
Bangalore: Phoenix Market City Mall
Chennai: Palladium Mall
Pune: Phoenix Market City Mall