GAIL (India) Ltd received the Kaleido Award, 2019 for their Hawa Badlo campaign which was shortlisted as the best campaign in Public/Govt. category. Kaleido Awards seeks to recognize India’s Ace Communicators and this award was received by Ms Nalini Malhotra, General Manager, (CC) GAIL (India) Ltd during the India Communication Summit ’19 held in New Delhi.
GAIL (India) Ltd has been creating awareness and changing mind-sets, to ensure a greener and cleaner tomorrow through its movement “Hawa Badlo”. Hawa Badlo attempts to mobilize collective societal efforts to improve the deteriorating air quality, by encouraging sustainable and environment friendly lifestyle habits such as planting trees, cycling & walking, carpooling, using public transport, conserving energy and using cleaner energy sources like Natural Gas for industries, CNG for automobiles, PNG for commercial uses.
Hawa Badlo movement has been actively working towards educating the Indian masses against air pollution through events, short films, contests, raahgiri, pledges etc on advocacy against Air Pollution, problems caused due to Air Pollution & solutions for curbing it .
These initiatives under Hawa Badlo movement have been successful to reach to more than 6 Crore Indians digitally.
Recent short listing & awards bagged by Hawa Badlo initiatives are:
• SAMMIE Awards – ‘Best use of Video Content’
• LI Content Marketing Awards – ‘Best Use of Social Cause Content Marketing’
• Foxglove Awards – Shortlisted for : Best use of video for CSR / Best Brand Integration / Best Branded Content Campaign
• Jaipur Film Festival- GAIL’s “Kadvi Hawa Badlo” short film got shortlisted in Jaipur Film Festival under short film on social cause category