CNH Industrial (NYSE: CNHI /MI: CNHI) and its New Holland Agriculture brand are bringing multimedia learning to classrooms across India through the “New Holland Digital Classroom”. This multimedia education program is aimed at enhancing the teaching quality and capabilities of Indian government schools. It is a part of CNH Industrial India’s Corporate Social Responsibility (CSR) program and represents an investment of INR 25M from the Company.
Carried out with the support of New Holland’s national dealer network, this program is being rolled out to a total of 77 schools in 16 states, including Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Odisha, the Punjab and Tamil Nadu. It is expected to benefit some 30,000 students.
Moving away from traditional chalk and talk teaching, the program promotes the use of technology to bring about an immersive classroom experience for students. As such, the schools have been provided with integrated multimedia K-Yan Knowledge Devices, which combine interactivity, computing, internet access, projection and television in one compact teaching aid.
The devices have been preloaded and equipped with the following content:
· Interactive Multimedia Content and 2D/3D Content Modules: A variety of animated audio-video based modules developed for multiple subjects;
· Virtual Science Experiments and ‘Exploriments’: These are simulation-based interactive virtual experiments which enhance conceptual understanding in Science. The ‘Exploriments’ provide a highly exploratory and engaging experience;
· Science Videos: A wide collection of educational videos developed using easily available elements to explain science concepts in a simplistic and contextual manner;
· Capacity Building Exercises for teachers.
Over the course of the year, CNH Industrial’s CSR department and New Holland will conduct a Periodical Impact Assessment to determine the learning outcomes at the schools in which the project will be implemented.
As the eight-time Industry Leader in the Dow Jones Sustainability Indices, World and Europe, CNH Industrial is committed to carrying out Sustainability activities in the areas in which it operates. This education initiative is another means to catalyse and sustain the development of the communities located in proximity to the operational areas of New Holland’s dealer network.