Google has been at the forefront of opening the doors to an ocean of opportunities to rural India. An android smartphone and search engine Google has become a default option for almost all of rural India to get access to information whether it is regarding health, farming, weather and ofcourse entertainment.
For iDream Education (www.idreameducation.org), a social ed-tech organisation, familiarisation to touch based phones became a key pivot around which they have built their tablet and mobile based digital learning solutions for the last mile learners.
Secondly, in an industry which relies mostly on the trust which customers have on your product, iDream Education has succeeded in establishing an online thought leadership with value added content and effective usage of Google Ads to connect with the key decision makers.
Recently Puneet Goyal, one of the co-founders at iDream Education spoke to Exchange4Media and discussed how they have been using Google Ads to connect with the decision makers in the social impact space and various other online growth hacks.
The full interview is available at: https://www.exchange4media.com/digital-news/heres-why-google-ads-is-the-perfect-outreach-solution-for-this-ed-tech-startup-94208.html