Japanese designer retail and lifestyle brand, MINISO, has recently opened its 79th store in Inorbit Mall, Hyderabad. Launching its 4th store in Hyderabad, MINISO has opened its biggest store at 4,000 sq. ft. in India. Earlier, the DLF Mall of India based out of Noida was the biggest store with 3,000 sq. ft. Showcasing MINISO’s aggressive approach in India market, in the past 4 months, the company has opened about 35 stores across metros and Tier-II and Tier-III cities in India.
MINISO has managed to have a strong foothold in the market. In a very short span of time, the brand has become a household name. Within a year, the company showcased vast number of products and stores launches. In addition to the existing range, last year MINISO collaborated with MGM and Cartoon Network, the famous animated characters We Bare Bears and Pink Panther were on the shelves. The theme-based products included stationary, cosmetics and soft toys and these products received good response from the customers.
The company also launched digital products like – earphones, power banks, table fans, spray facial steam, computer keyboards and mouse. The new range in skincare and cosmetics, make up tools, men’s skincare range, ceramic coated frying pans, handbags & backpacks, DIY materials for gift box were also introduced last year. Also, the company will be introducing some new range soon which includes headphones, kitchen electronics and home linens.
The stores offer a variety of range from the basic household to lifestyle to fashion capturing almost everything under one roof. MINISO adds in new products every week to upgrade the available range.
Miyake Junya, Global Chief Designer and Co – Founder, MINISO said, “With such an overwhelming response from the Indian customers, we are proud to see the way MINISO is expanding its reach here. India is on a growth spree in retail & lifestyle fashion and we are happy to be a good contributor in this industry. India is one of our top 5 markets globally, and we look forward to contributing to the Indian Retail growth.”
Young Liu, Chief Business Development Officer, MINISO India said, “The way MINISO is shaping up in India is a great moment for us. We look to explore the opportunity keeping the Indian taste and preferences in mind and step strong in the market here. India, being one of our key markets, we aim to open about 800 stores by 2020. Our focus is to be more accessible and give a fruitful experience to our customers’ requirement. We will continue to expand our presence through company-owned model and through franchise partners.”