Mar 15, 2024 | Uncategorized
Swaraj Tractors, a part of the Mahindra Group, proudly commenced a nationwide van campaign ‘Josh Ka Swaran Utsav’ coinciding with brands Golden Jubilee. Through the campaign Swaraj Tractors aims to pay tribute to Indian farmers instrumental in the brands success, while introducing Swaraj’s new range of tractors – ‘Naya Swaraj’ to forge stronger connections with farmers across the country.
To symbolize 50 years of excellence, Swaraj has launched ‘Josh ka Swaran Utsav’ campaign, embarking on an extensive journey across the country, starting from North India. This initiative will serve as a dynamic platform for direct engagement with farmers and spread awareness about Naya Swaraj.
The campaign promises a series of exciting events, including tractor rallies and customer meets, bringing together the Swaraj sales team, local farmers, channel partners and influencers. The initiative is expected to attract enthusiastic participation, enabling Swaraj to connect with over 50,000 customers directly.
Flagging off the ‘Josh ka Swaran Utsav’ campaign from one of Swaraj’s Tractors oldest manufacturing plants in Mohali, Mr. Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd., emphasized the significance of the celebration, stating that, “As we embark on this momentous journey, we honour the invaluable role of farmers in Swaraj’s success story. This Golden Jubilee celebration is a testament to our commitment to serving and empowering farmers across India.”
Mr. Harish Chavan, CEO – Swaraj Division, Mahindra & Mahindra Ltd., highlighted the trust between Swaraj and its customers, stating, “At Swaraj we have the privilege to experience the unwavering trust and loyalty of our customers and the ‘Josh ka Swaran Utsav’ campaign is a gesture to acknowledge and thank farmers and the farming communities for their contribution in our success. By introducing Naya Swaraj, we aspire to continue our endeavour of empowering farmers and deepen our bond with them.”
During the campaign, Swaraj will showcase its latest range of tractors and farm equipment, while also seizing the opportunity to raise awareness about sustainable agriculture practices.
Mar 15, 2024 | Uncategorized
Rohan Malhotra, CEO of Roadzen Inc. (NASDAQ: RDZN), was honored with the ‘Innovative Entrepreneur of the Year’ award at the prestigious 2024 Economic Times Entrepreneurs Summit and Awards. The ceremony, held recently in New Delhi, showcased Malhotra’s leadership and Roadzen’s achievements in AI, highlighting the company’s success in bringing its innovations to global markets.
In his acceptance remarks, Rohan Malhotra said, “I am honored receiving this recognition from The Economic Times, which is the vanguard of business journalism in India. I accept this award on behalf of our team, whose remarkable and inspiring efforts continue to drive our success.”
The ET Entrepreneur Awards celebrates entrepreneurial excellence that drives forward-thinking and innovation across industries. It plays a crucial role in promoting innovation, recognizing leadership accomplishments, and inspiring the wider entrepreneurial community.
About Roadzen
Roadzen (NASDAQ: RDZN) is a leading insurance technology company on a mission to transform global auto insurance powered by AI. Thousands of clients – from some of the world’s leading insurers, fleets and carmakers to small fleets, brokers and insurance agents – use Roadzen’s technology to build new products, sell insurance, process claims and improve road safety. Roadzen’s pioneering work in telematics and computer vision has earned recognition as a top AI innovator by publications such as Forbes, Fortune and Financial Express. Roadzen has 400 employees across its global offices in the US, India, UK and France. To learn more, please visit www.roadzen.ai.
Mar 15, 2024 | Uncategorized
Udit Pathak, Founder Director , Media Mantra Group – India’s leading independent PR and integrated communications conglomerate, announces the launch of his much-anticipated podcast series, ‘Pure Reality With Udit’. With an unwavering commitment to authenticity, the video podcast series delves into the untold narratives of entrepreneurship, spotlighting the trials, tribulations, and triumphs of industry leaders in their pursuit of success.
Officially launched on YouTube, Instagram, ‘Pure Reality With Udit’ aims to provide listeners with an intimate glimpse into the behind-the-scenes struggles encountered by entrepreneurs across various industries. By sharing these powerful narratives, the podcast promises to offer invaluable insights and inspiration to aspiring business leaders navigating their own entrepreneurial journeys. The episodes are also available on Spotify, Amazon Music, and Apple Music.
Reflecting on his own journey and success, Mr. Udit Pathak, Founder Director of Media Mantra Group, said, “Success is often portrayed as a glamorous destination, but the road to get there is rarely discussed. Having started working at the tender age of 16, I understand first-hand the challenges and obstacles that entrepreneurs encounter along the way. While everyone knows me as a successful entrepreneur, few are aware of the hardships and sacrifices that paved the way for my achievements. With this podcast, I want to give back to the community by shedding light on the realities of entrepreneurship and empowering others to persevere in the face of adversity.”
The podcast will feature candid conversations with accomplished entrepreneurs from various industries who will share their personal accounts of overcoming adversity, making tough decisions, and persevering through setbacks. By offering a raw and authentic perspective, ‘Pure Reality With Udit’ aims to demystify the entrepreneurial experience and provide valuable insights for those embarking on their own business ventures.
Excited about her association with the series, the show’s Co-Host, Ms. Mamtaa. Dhingra, Founder, Lateral Sutraa and Award Winning Podcaster of Unbound with Mamtaa, added,” This is a golden-era of content creation and India with its 57.6 million monthly listeners is already the third-largest podcast listening market in the world. This is my third podcast series in less than two-years and I am thrilled at the sheer promise of the series ‘Pure Reality With Udit’. Udit with his sharp business acumen and an inherent curious nature brings to the show a refreshing approach as he digs insights from the realstories and lessons of those who have navigated familiar territories and negated challenges. This series is a much-needed initiative to sheds light on the authentic stories of entrepreneurial grit and perseverance. For me personally this is a true extension and growth of my podcasting journey. “
With its compelling storytelling and emphasis on authenticity, ‘Pure Reality With Udit’ is poised to become a must-listen for aspiring entrepreneurs, business students, and anyone seeking inspiration from the trials and triumphs of those who have walked the path before them.
Mar 15, 2024 | Uncategorized
SpiceJet has finalised a significant lease agreement to introduce two wide-body A340 aircraft into its fleet for the upcoming Haj operations. This strategic move underscores the airline’s commitment to delivering exceptional travel experiences while maximizing revenue streams.
The airline will deploy the wide-body aircraft from both Srinagar and Guwahati.
Last year, SpiceJet’s Haj operations generated substantial revenue of INR 337 Crore. The airline aims to replicate this success in the current year’s operations.
Chandan Sand, Head of Leasing and Legal, SpiceJet said, “We are happy to announce the finalisation of the lease agreement for the induction of two wide-body A340 aircraft into our fleet, further enhancing our capacity to serve the needs of our passengers, especially during the upcoming Haj operations. These A340s will not only elevate our service standards but also play a vital role in enhancing our revenue streams.”
“Furthermore, we are actively pursuing opportunities to expand our fleet through long-term lease agreements, which will not only bolster our existing fleet but also facilitate the expansion of our network, enabling us to better serve our passengers and strengthen our position in the aviation industry.”
The wide-body aircraft, each with a seating capacity of 324, will play a crucial role in SpiceJet’s Haj operations, which are scheduled to commence their first phase to Medina on May 9, 2024. With flights scheduled to operate from seven Indian cities, including Srinagar, Gaya, Guwahati, Bhopal, Indore, Aurangabad, and Vijayawada, SpiceJet is set to facilitate seamless travel experiences for pilgrims embarking on the sacred journey to Medina.
SpiceJet operated over 200 special Haj flights last year, carrying over 21,000 pilgrims.
Mar 15, 2024 | Uncategorized
Kantar India Foundation has partnered with WeLive Foundation to launch its second residential bridge program for young women from orphanages and shelter homes in Chennai to aid the young women as they transition into adulthood.
For children growing up in CCIs, turning 18 marks a critical juncture. Legally required to leave the institution upon reaching adulthood, these “care leavers” often struggle to navigate the challenges of the real world. WeLive’s residential bridge program supports these individuals aged between 18-23 by equipping them with the necessary skills and resources for independent living. This includes support for physical and emotional well-being, education and skill-building programs, and guidance on financial management.
According to a report by Make a Difference, an NGO working with CCIs, there are approximately 35 million children classified under the Children in Need of Care and Protection (CNCP) category. Out of these children, a marginal number is registered in institutional care, facing various challenges ranging from abuse to family neglect.Kantar India Foundation, in partnership with WeLive Foundation, has effectively initiated analogous programs in Bangalore in 2022 and Chennai in the year 2024. Over this span of two years, they have extended their support to young women from CCIs across 10 states in India, spanning from Kashmir to Kerala. The assistance has been comprehensive, encompassing completion of skilling programs, acquisition of educational certificates, and facilitation of employment opportunities. These young women have embarked on their professional journeys, securing positions in banks, corporate entities, and retail chains. Additionally, they have demonstrated financial responsibility by earning and saving for their future, all the while benefiting from provisions for nutrition, safe accommodations, and holistic well-being provided by the program.
Speaking about the partnership, Rajani Athreya, Director HR, Insights Division, South Asia at Kantar said, “Kantar India Foundation is anchored in its mission of ” Equipping Women for Life” and we strongly believe that every little step that we take in this direction has the potential to create a magnified and powerful social impact. This partnership ensures a safe environment and holistic development opportunities for the youngsters and equips them, as they step into the real world, to spread their wings and soar high.”
N S Parthasarathy, Co-Founder of Mindtree Limited, Board member of WeLive Foundation, added, “WeLive has been focused on providing a comprehensive, robust program for care leavers, in a caring residential setting that will help them bridge their transition to the outside world. In collaboration with Kantar India Foundation, we are delighted to start our second centre for young women, who lack a support system – a space where they can learn, thrive, and get ready for independent living.”
The newly launched center in Chennai aims to accommodate young women from various locations like Gujarat, Delhi, Tamil Nadu, Kerala, Telangana and more, offering them educational support, skill training, and job placement opportunities. They will also receive mentorship in areas such as financial literacy and documentation.
Mar 15, 2024 | Uncategorized
Representing a roster of more than 93 comedians, creators, writers, actors and other artists, OML’s artists management business at the Mumbai-headquartered media and entertainment company has announced an amplified international touring schedule for 2024. The company continues to spearhead its global expansion collaborating with an expansive network of over 1,800 creators spanning 24 countries. Since 2002, OML has transformed the Indian live-touring ecosystem, following and have taken their expansive roster to international territories. As leaders in the global touring circuit, OML is now committed to working with a diverse set of comedians and other performing artists to facilitate their international tours.
Gunjan Arya, CEO, Only Much Louder says, ” We have been very lucky to be repping hardworking and ambitious talent which has allowed us to take risks and scale up while enabling us to have front row seats in expanding the global footprint of the Indian comedy ecosystem, by OML partnering with promoters across 60+ cities and programming over 500 shows, just this year. We are very grateful for the overwhelming response and support we’ve received. Our commitment to spotlighting diverse talent on international platforms remains steadfast.”
The upcoming 2024 international schedule features more than 20 OML-repped comedians going on international tours. After conquering Royal Albert Hall, Zakir Khan sets his eyes on North America with more than 20,000 tickets sold so far and a sold-out performance at Madison Square Garden in March. Abishek Kumar and Nirmal Pillai also take their crowd work show to North America later in August and September. Prashasti Singh heads to Europe performing in Munich, Amsterdam, London, Dublin, Stockholm and Paris in March. On the other hand, Anirban Dasgupta and Urooj Ashfaq, hot off their recent runs at Soho Theatre in London, making their way to the Melbourne International Comedy Festival where they are taking their solo shows for month-long runs, followed by the Edinburgh Festival Fringe. Azeem Banatwalla too will have a month-long run at the Melbourne International Comedy Festival. Rahul Subramanian heads to the Middle East for a series of shows before going to Australia where Biswa Kalyan Rath too takes his show on the road.
Comedian Prashasti Singh says “I have always wanted to perform to a wider audience across the world. The idea of doing it is both exciting and nerve wracking! OML has helped me plan and execute live shows outside India and now I’m thrilled to take my show on the road to Europe for the first time. Looking forward to now being a part of International Festivals too”.
In 2024’s touring schedule, OML has collaborated with a diversified portfolio of Indian as well as international promoters. Furthermore, they have partnered with the world’s three biggest comedy festivals – the Melbourne International Comedy Festival 2024; Just For Laughs; and the Edinburgh Festival Fringe to showcase their roster’s talent.
Comedian Zakir Khan says “What we have achieved is bigger than what I dreamed, I don’t think I ever thought we’d be able to achieve even 10% of what all we have done just this year and the humbling part is abhi toh yeh sirf shuruaat hai (this is just the beginning),”.
Over the last few years, OML has expanded its international market share to include shows featuring and headlining Indian comedians in over 60 cities across the USA, Canada, UK, Germany, France, Sweden, Scotland, Hong Kong, Malaysia, Kenya, Spain, Azerbaijan, Saudi Arabia and more. The company has scaled up its presence from local comedy clubs to globally renowned and aspirational venues such as Madison Square Garden in New York; the Royal Albert Hall in London; the Etihad Arena in Abu Dhabi; the Meridian Hall in Toronto; the Esplanade – Theatres on the Bay in Singapore; and the Sydney Opera House in Australia to name a few. From 13 shows in 2018, OML has amplified its international touring presence to a staggering 500+ shows across the world in 2024.
Rishabh Nahar, Senior Vice President, Artist Management says, “ With over 500 shows across 60 cities, we are not just pushing boundaries but also forging new avenues for Indian talent to shine on a global stage. This is just the beginning of an exciting chapter for OML and the exceptional artists we represent. The number of Indian comedians touring in these markets have exponentially increased and the promoters with whom we have developed and scaled markets with are now also trusted partners for comedians who are not repped by OML too, thereby building a lot of inclusivity. OML has the highest market share of revenue, tickets and volume of shows when it comes to international touring of Indian comedians. And more importantly, our artists have been able to create a global impact for the Indian entertainment ecosystem.”
In fact, OML had programmed a whopping 114 shows at the Fringe in 2023, a feat unrivaled by any other Indian agency so far and in 2024, the number goes up to 150. This year also marks OML programming the highest number of shows at the Soho Theatre in London. These amplified efforts have consequently opened up international opportunities for the Indian comedy industry as a whole, bringing Indian talent to a global stage and audience.
In 2018, the overall Indian comedy industry pulled off a total of 35-38 international shows, of which OML facilitated 13. OML also helped develop and grow international comedy markets beyond Southeast Asian and Middle Eastern territories such as Singapore, Dubai and Thailand.
