Oct 6, 2023 | Uncategorized
In today’s fast-paced world where we all want to eat better but without disappointing our taste buds, and where most of us are protein deficient, Phab emerges as the ultimate uncomplicated ally on your journey to a better life.
Phab yummies are packed with protein, have no artificial sweeteners, no trans fats, no GMOs… basically, no nasties and no BS! Their range of nutrition bars, protein milkshakes, energy and protein bombs are made to make your switch to a healthier lifestyle easy and fun, and help you get your everyday stash of #ProteinForYourRoutine.
Founded by Gayatri and Ankit Chona, Phab brings together their personal experiences and passion for crafting nutritious yet tasty snacks. Gayatri, a certified nutritionist, has been instrumental in product ideation and development, ensuring that phab’s offerings meet high standards of quality and nutrition. Ankit, a serial entrepreneur and investor with over 20 years of experience in the food industry, was inspired to lead a balanced and healthy lifestyle, overcoming weight and health concerns since childhood.
Did you know that:
⚠️ Almost 80% of the Indian population doesn’t meet its daily protein requirements.
⚠️Over 90% of pregnant/lactating women are unaware of their ideal protein needs.
⚠️ About 71% of Indians have poor muscle mass and health.
“When I read these shocking stats, I realised that India has a vast protein deficiency,” says co-founder and nutritionist Gayatri Chona. “Our mission is to make protein accessible for all but also make healthy eating delicious and fun. I believe in taking small steps to create big changes in life. With Phab, you can make that easy switch to healthier living — anytime, anywhere.”
Take a peek into the Phabulous lineup of products they offer: Phab’s Protein Milkshakes are their absolute bestsellers, with new flavours like mango and vanilla almond joining the sensations. Their Protein Bars have taste and nutrition packed into one perfect bar that gives you high-quality, easily digestible protein you need for your routine, whereas their Energy Bars give you the best kinda snacking without the slacking. Their flavours like Chocolate Brownie, Strawberries & Greek Yogurt, and Mocha Nut Fudge add to the yum quotient. Their latest launch is a range of high-energy Granola Bars infused with the power of rolled oats and sweetened with Arabic date paste, lying in that sweet spot between crunchy and gooey. Their Protein and Energy Bombs are chota packet, bada dhamaka! Their Protein Powders are for those looking to supplement their workouts and need the extra boost to build and repair muscle.
What sets Phab apart is their unwavering commitment to taste and nutritional value. While many “healthy” snacks in the market are laden with artificial and excess sugar and lack essential nutrients and fibre, Phab carefully handpicks premium ingredients and works with food scientists, nutritionists and foodies to create something deliciously good. They work with Indian farmers to source desi superfoods like jowar and ragi for their products. Their gut-loving range contains prebiotics that are special plant fibres that help healthy bacteria grow in your gut.
Phab is available at pocket-friendly prices on marketplaces like Amazon, Flipkart, Tata 1mg, and Bigbasket, and retail chains like Reliance Smart, Nature’s Basket, Foodhall, 24Seven, Wellness Forever, Noble Chemist, and many more.
Ankit Chona, the co-founder of Phab, says, “With Phab, our mission is to make healthy snacking accessible to everyone, and I am thrilled about the positive impact we are making in people’s lives!”
Oct 5, 2023 | Uncategorized
In a significant move that promises to reshape the Indian electric two-wheeler landscape, Lectrix EV, a major player in the electric vehicle (EV) industry, has forged a strategic partnership with Zypp Electric, a leading provider of electric mobility & delivery solutions. The collaboration is set to play a pivotal role in Zypp’s ambitious expansion plan, which aims to increase its electric vehicle fleet by more than 1 lakh EV Fleet size by next year.
Lectrix EV, the electric mobility arm of SAR Group is renowned for its cutting-edge electric two-wheelers. In this strategic collaboration, Lectrix EV will leverage its expertise and resources to supply customized electric vehicles tailored to Zypp’s specific requirements for their expanding last-mile delivery business. These vehicles are not only environmentally friendly but also compliant with the FAME II scheme, aligning perfectly with the Indian government’s goal towards cleaner and sustainable transportation options.
One of the standout features of this partnership is the fact that all the vehicles provided by Lectrix EV to Zypp will be 100% Made in India & FAME II approved products. This commitment to domestic manufacturing reflects the companies’ shared vision to bolster the ‘Make in India’ initiative and promote self-reliance in the EV sector. It is expected to generate a positive ripple effect throughout the Indian EV ecosystem aiding in increased employment opportunities and technological advancement.
Mr K Vijaya Kumar, MD & CEO of Lectrix EV shared, “Lectrix EV’s readiness to provide customized electric two-wheelers tailored to Zypp’s needs is a testament to their deep understanding of the B2B (business-to-business) use case in the electric mobility industry. This understanding has been honed through past and ongoing collaborations with industry giants like Bounce and Mooving. The valuable insights gained from these partnerships have positioned Lectrix EV as a go-to partner for businesses seeking efficient and sustainable last-mile delivery solutions. As the partnership between Lectrix EV and Zypp takes shape, it is likely to accelerate the adoption of electric two-wheelers for commercial purposes, setting a new benchmark for sustainable and efficient last-mile delivery solutions in India.”
“We are currently in a massive expansion phase and our aim is to deploy half a million scooters within the next 4 years. Indian last mile market is desperately looking to electrify itself and the solution lies with large scale fleet service providers who can manage the entire ecosystem around EVs. The adoption of electric two-wheelers for last-mile deliveries not only reduces operational costs for businesses but also contributes significantly to reducing carbon footprint and fuel the ongoing demand of faster deliveries to customer doorsteps. In the past, we have worked with a few select OEMs. We have been testing Lectrix products for a few months now and am happy to collaborate with Letrix EV to achieve this big goal and look forward to working with them in the future as well”, shared Tushar Mehta, COO & Co-founder, Zypp Electric.
The timing of this collaboration couldn’t be more opportune. With the Indian electric vehicle market witnessing rapid growth and the e-commerce sector experiencing a boom, Zypp’s expansion plans align perfectly with the evolving needs of the Indian consumer.
With FAME II compliance and a commitment to Indian manufacturing, this alliance exemplifies the transformative potential of the electric vehicle industry in the country. As these electric fleets hit the streets, it won’t just be the wheels that are turning; it will be the wheels of progress, innovation, and a greener future for India’s urban landscape.
Oct 5, 2023 | Uncategorized
India’s thriving pop music artist Zaeden announces the start of his 2023 tour starting 6th October and will culminate on 3rd December. This multi-city tour kickstarts with its first show in Mumbai at the Jio World Drive and will be brought to 7 more cities including Kolkata, Delhi, Indore, Bhopal, Pune, Bengaluru and Nagpur. More cities are expected to be added as part of the tour in the coming weeks.
The tour has been curated by Paytm Insider in partnership with Represent and Re:Play. Zaeden is a well-known name in India’s thriving pop music scene, known for his innovative and contemporary body of work. From the moment he released his first track, ‘Tere Bina,’ he established himself as a veteran in the music industry, achieving over 40 million streams on his debut album ‘Genesis 1:1.’ His impressive live performances include appearances on global stages such as ‘Tomorrowland’ and ‘Ushuaia,’ making him one of the first Indians to grace these platforms. In 2017, he even had the honour of opening for Justin Bieber’s Purpose Tour in Mumbai. Zaeden is not only a talented musician but also a fashion-forward artist and a favourite of many brands. He has played a pivotal role in leading the pop music revolution in India and is poised to make a global impact in the near future.
Through the ‘Revelation Tour’, the sensational singer returns to the stage, ready to captivate the audience with his hit songs including the chart-topping “Tere Bina.” Alongside Zaeden’s electrifying performance, the tour guarantees an exhilarating auditory journey that will undoubtedly mesmerise and delight all his fans.
Varun Khare, Business Head, Paytm Insider said, “Zaeden’s vocals and tunes have seriously hit home with the younger crowd. His previous tour, ‘A to Zae’ was quite successful and this one’s going to soar even higher. We’ve gone all out to make sure fans get an epic experience during the Revelation Tour and enjoy his live performances the way they should truly be enjoyed.”
The Revelation Tour will cover the following cities starting with:-
- Mumbai on 6th October at Jio World Drive
- Kolkata on 20th October at JW Marriott
- Delhi on 27th October r (Venue TBA)
- Indore on 18th November at Phoenix Citadel Mall
- Bhopal on 19th November (Venue TBA)
- Pune on 25th November (Venue TBA)
- Bengaluru on 26th November (Venue TBA )
- Nagpur on 3rd December at Dabo Club and Kitchen
The tickets for this start at ₹499. For more details and to book your tickets, log on to Paytm Insider now!
About Paytm Insider
Paytm Insider is India’s leading live entertainment and digital experience platform. It helps the audience discover and find tickets to exciting live and online events. The company has welcomed fans to over 150K events nationwide and sold over 23 million tickets to some of the most exciting and unforgettable experiences.
Oct 5, 2023 | Uncategorized
The highly anticipated Meghalaya Grassroots Music Project (MGMP) Season 2 was officially launched today by the Hon’ble Chief Minister, Shri Conrad K. Sangma, in a vibrant event that has left music enthusiasts buzzing with excitement.
In the melodious ceremony held at the upscale commercial hub Khyndailad, Police Bazar in Shillong, the Meghalaya Grassroots Music Project, in collaboration with the Tourism Department and The Meghalayan Age, unveiled the second season of MGMP, that kicks off from today. The audience was treated to an unforgettable musical extravaganza featuring incredibly talented artists that left everyone spellbound.
Along with the Hon’ble Chief Minister, Shri. Conrad Sangma, who was present as the Chief Guest, Shri Paul Lyngdoh, Hon’ble Minister of Tourism was also present as the Guest of honour in the programme. Hon’ble Minister of Health and Family Welfare Dr Mazel Ampareen Lyngdoh, MLA of North Garo Hills Shri Rupert Momin, MDC of Rambrai Jyngram Constituency Shri Bajop Pyngrope, MLA of South West Garo Hills Ian Botham K. Sangma and other dignitaries also graced the occasion. Dr Vijay Kumar, IAS, Commissioner and Secretary, Department of Tourism, Government of Meghalaya delivered the introductory address at the program whereas the closing remarks were delivered by Shri Cyril V. D. Diengdoh, Director of Tourism, Government of Meghalaya.
On this grand launch of MGMP Season- 2, Hon’ble Chief Minister Shri Conrad Sangma stated “Today, we embark on a journey to celebrate the soul of Meghalaya through music. Our state is a treasure trove of talent, and the Meghalaya Grassroots Music Project Season 2 is our way of showcasing our vibrant culture and nurturing our local musicians.” Congratulating all the officials for successfully conducting the first session of MGMP, Shri Sangma highlighted that Meghalaya’s unique contribution in supporting independent music and musicians and having programmes like MGMP is the first of its kind in the country.
Hon’ble Chief Minister added, “Through this Meghalaya Grassroot Music Project, in the first season itself, over 1600 artists have performed more than 3000 occasions. Of all the revenue that is generated through Tourism activities in the state, we were able to share some part of it to the artists leading to promotion of music industry and thereby, benefiting our local people. This season, we are going to make this project even bigger and have performances not merely confined to music but also folklore, drama, acts, stand-up comedy, and others.”
Meanwhile, Hon’ble Tourism Minister Paul Lyngdoh couldn’t contain his excitement as he declared, “I am delighted to address the gathering of young, talented artists here today. The inaugural year of the Meghalaya Grassroots Music Project was a resounding success, and as we embark on its second season, we are confident that this initiative will push Meghalaya towards remarkable achievements. Our capital, Shillong, is poised to become the nation’s music capital and will soon echo with the vibrant tunes of our local talent. This project has undeniably served as an invaluable platform for budding artists in Meghalaya. In the upcoming season, our commitment extends to reaching every corner of the state, including every district headquarters, ensuring that our music resonates throughout the hills. Shillong, too, is on the cusp of blossoming into a vibrant hub for musicians, street performers, and bands. With these developments, the music scene in Meghalaya is poised to thrive and lead our state to become the top destination for tourism in India.”
The atmosphere at Khyndailad was musical, with music enthusiasts of all ages swaying to the rhythm of three incredible bands – Sur Ki Nongkyndong, Colours, and Na u Bnai. Their soul-stirring melodies resonated in the hearts of the audience, leaving them crave for more.
The resounding success of the Meghalaya Grassroots Music Project Season 1 paved the way for this grand sequel, with the government’s unwavering commitment to fostering and promoting local musicians, songwriters, composers, event firms, technical vendors, and more.
It’s not just about music; it’s about creating jobs and providing vital financial assistance to those who make our musical dreams come true. This project, officially launched by Hon’ble Chief Minister Shri. Conrad K. Sangma on April 26, 2022, not only offers incredible musical acts but also showcases Meghalaya’s rich cultural heritage. It’s a harmonious fusion of music and tourism, inviting both tourists and locals to explore the vibrant tapestry of the state.
MGMP Season 2 promises to be an unforgettable journey into the heart of Meghalaya’s music and culture. The ever-enthusiastic people of the state are ready to be enthralled, and inspired as Meghalaya embarks on this musical odyssey like never before.
Oct 5, 2023 | Uncategorized
In the fast-evolving realm of digital entertainment, PlayboxTV holds the position as the fourth largest OTT aggregator and stands as a groundbreaking force seamlessly merging digital presence and premium Over-The-Top (OTT) services. With its cutting-edge technology, PlayboxTV is setting new standards for value-added services in the industry, revolutionising the way people experience entertainment.
PlayboxTV is breathing new life into the cable community by collaborating with over 50,000 cable operators, empowering them to offer digital products and services. This innovative approach is reshaping how Indians consume TV content. By partnering with Internet Service Providers (ISPs), PlayboxTV delivers uninterrupted, all-in-one entertainment solutions to consumers at lightning fast speed. PlayboxTV allows users to stream premium content seamlessly on any device, whether it’s a mobile phone, laptop, ordinary TV, or smart TV.
What PlayboxTV Has to Offer?
PlayboxTV is not just another OTT platform; it’s a super OTT aggregator that enhances the entertainment experience for customers. Here’s what it brings to the table:
- Comprehensive Content Selection: PlayboxTV consolidates content from over 22+ OTT apps, with an extensive library of 550+ channels spanning 10+ languages. This all-in-one solution streamlines your entertainment experience, eliminating the need to juggle multiple apps while offering a diverse range of content, from timeless classics to the latest trends, including movies, TV shows, web series, and live TV channels.
- Affordability: PlayboxTV aims to cater to all your entertainment needs at an affordable price, with subscription plans starting from INR 49 per month.
- Multi-Platform Accessibility: PlayboxTV is available on iOS, Google Play Store, Android TV, Android Box, and Fire Stick. This cross-platform availability ensures that users can enjoy their favourite content on their preferred devices.
- Personalised Recommendations: PlayboxTV goes the extra mile by offering personalised content recommendations based on users’ viewing preferences, enhancing the overall viewing experience.
Reshaping the OTT Landscape
PlayboxTV boasts over one million subscriptions and set its sights on reshaping the OTT landscape of Bharat by focusing on Tier 2 and Tier 3 cities. In doing so, it aims to democratise access to high-quality digital entertainment, making it accessible to a wider audience.
In a world where entertainment content is unlimited, PlayboxTV emerges as a key player, bridging the gap between traditional cable services and the digital age. Its innovative approach, diverse content offerings, affordability, and personalised recommendations make it a go-to choice for entertainment enthusiasts across India. With its ambitious plans to reshape the OTT landscape, PlayboxTV is undoubtedly a game-changer in the realm of digital entertainment. So, why wait? Dive into a world of limitless entertainment choices with PlayboxTV today!
Oct 4, 2023 | Uncategorized
Philips India announces an exciting collaboration with College Rivals, India’s premier collegiate esports platform, to drive campus presence for its male grooming product, Philips OneBlade. Further venturing into the world of gaming, this is the third strategic partnership in a year that aims to strengthen the brand’s commitment to reaching the GenZ audience.
In this association, College Rivals will represent Philips OneBlade during the tour of its gaming trucks across twenty college campuses in Hyderabad, Mumbai, Pune, and Bangalore. To resonate with the GenZ audience of these campuses, Philips will be playing the brand film ‘Move Fearlessly’ on the truck. The company will apply various marketing assets such as L-Brands and other inventory to effectively deliver the brand’s key message. There will be interesting on-ground challenges with the product to highlight how it provides a ‘No Nicks, No Cuts’ grooming experience. The collaboration aims to redefine the intersection of gaming, grooming, and innovation. It provides the brand with an unprecedented opportunity to connect with a dynamic audience of today who is always on the move. With today’s youth seeking quick solutions, Philips OneBlade perfectly aligns with their need for speed as they ‘Move Fearlessly’ into the new phase of their lives – adulthood.
Talking about this association, Deepali Agarwal, Business Head, of Personal Health, Philips Indian Subcontinent said “At Philips, we’re constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. Philips One Blade is our unique proposition for teenage boys. We want to empower them to make bold and unconventional choices and Move Fearlessly. Our collaboration with College Rivals for the Gaming Tour in multiple cities is a testament to that commitment. We are extremely excited to be a part of the gaming universe and connect with the GenZ gamers. We believe that with OneBlade, Gen Z boys now not only have a great grooming partner, but also a brand that empowers them to ‘Move Fearlessly’.”
Philips has consistently demonstrated its commitment to providing innovative solutions to all its consumers and empowering today’s youth by collaborating with prominent gaming brands for OneBlade. The brand’s previous partnerships with NODWIN and BGMI Esports have underscored their dedication to redefining and inspiring the youth to move fearlessly, embracing their passions and unique personalities through gaming and grooming.
The College Rivals truck has recently made waves covering its Delhi tour and Philips India is all set to join the platform with their Hyderabad leg onwards. This activation is scheduled to run until the conclusion of February 2024, covering major cities such as Hyderabad, Bangalore, Pune, and Mumbai.
