Apr 4, 2024 | Uncategorized
The newly inaugurated Rajmata Vijayaraje Scindia Airport in Gwalior stands as a testament to visionary design and meticulous planning. Under the esteemed leadership of Prof. Charanjit S. Shah and Ar. Gurpreet S. Shah, from Creative Group LLP, this remarkable project, completed in a mere 16-month period. It stands as a testament to the exceptional collaboration and determination of all parties involved.
Gwalior Airport redefines excellence through its breathtaking architectural elements, featuring a sleek and modern terminal building alongside eco-friendly design features. Sustainable practices like solar panels, eco-friendly properties of Zinc, and rainwater harvesting systems reduce the carbon footprint, setting a new standard for environmentally conscious architecture. Zinc’s high reflectivity minimizes heat absorption, reducing the need for extensive cooling systems and lowering energy consumption. Additionally, the lightweight nature of zinc panels simplifies installation and reduces structural loads, further enhancing the airport’s sustainability profile.
“The success of the Gwalior Airport project stands as a testament to the power of collaboration and innovation. Our commitment to pushing the boundaries of creativity and sustainability led to the incorporation of zinc, a versatile metal with a rich history dating back to ancient civilizations, into the airport’s architectural elements. Regular brainstorming sessions and design workshops facilitated open communication and idea-sharing, allowing the team to overcome challenges and explore new possibilities.” Says Ar. Gurpreet S. Shah, Creative Group LLP
Dr. Rahul Sharma, Director (India) of the International Zinc Association, emphasized the crucial role of infrastructure in driving a country’s growth and development. India is seeing massive infrastructure expansion because of the government’s efforts and notable projects. As per CECRI, India loses around 3 to 4% of GDP annually on account of corrosion. Driven by the imperative of ensuring the longevity and protection of a nation’s vital infrastructure, the International Zinc Association advocates for the adoption of durable and proven corrosion protection methods, such as structural galvanization in all their construction.”
Beyond its aesthetic appeal, zinc plays a pivotal role in advancing sustainable construction practices at Gwalior Airport. Its durability, corrosion resistance, and recyclability align with the airport’s commitment to environmental stewardship and energy efficiency. The roofing of the airport, crafted using zinc panels, epitomizes the perfect blend of aesthetic appeal and practicality. These panels not only provide weatherproofing and corrosion resistance but also contribute to the airport’s energy efficiency. As travelers embark on journeys through Gwalior Airport, they are greeted not only by world-class facilities and impeccable design but also by a commitment to sustainability and innovation.
Apr 4, 2024 | Uncategorized
Pushing the boundaries of possibilities, Cosmo Synthetic Paper (CSP), an innovative vertical of Cosmo Films, is leading the pack in synthetic paper manufacturing, with a commitment to excellence and innovation. With a focus on durability, printability, and sustainability, Cosmo Synthetic Paper is announcing 8 brands to address the myriad requirements of the printing business and provide cutting-edge solutions.
Being an alternative to traditional paper in applications where durability and longevity are desired, such as commercial printing, tags & labels, retail & packaging, identification & credentials, and outdoor applications,
Speaking about the extensive brand range of Cosmo Synthetic Paper, Mr Kulbhushan Malik, Global Business Head, Cosmo Films said, “These latest ranges under the Cosmo Synthetic Paper is to provide numerous solutions for various end users in the printing industry and is compatible with diverse print media. Our synthetic paper is an increasingly popular choice among businesses looking for innovative, cost-effective, durable, and sustainable paper-based solutions. We are confident the segmentation and branding of our offering will assist our buyers make the right choice in choosing the right paper and improving our client base.”
Cosmo Synthetic Paper’s wide range of synthetic paper includes:
- CSP Classic [CSPR-2 (M)]: Uncoated, water-resistant Synthetic substrate suitable for Commercial printing applications.
- CSP Unicoat [CSPR-2 (M) TC]: Coated printable surface on Top side, ideal for vibrant printing applications.
- CSP Dualcoat [CSPR-2 (M) BTC]: Both sides Coated printable surface, ideal for applications demanding high-quality printing.
- CSP FlexoTuff [CSPR-2 (M) FLEXI]: Both sides coated high tear resistant synthetic film.
- CSP DigiLux [CSPR-2 (M) HR BTC]: Tailored for Digital/Laser printing.
- CSP DigiLux – MW [CSPR-2 (MW) BTC]: Both sides coated synthetic paper with enhanced whiteness, designed for digital/laser printing.
- CSP Indigo [HP Indigo]: Seamlessly compatible with HP Indigo presses.
- CSP Graphic [CSPR-2 (M) BTC]: Ideal for producing large-format graphics like posters, banners, billboards, and signage.
Apr 4, 2024 | Uncategorized
Goldmedal Electricals, a leading Fast Moving Electrical Goods (FMEG) company, has announced the launch of India’s first smart riding suitcase, AirXpress. The AirXpress smart riding suitcase is powered by a 73.26WH removable battery and sturdy enough to carry loads up to 110 kg at a maximum speed of 13km/hr. The AirXpress thus combines technology with convenience. Available in two colours, Digital Silver and Carbon Black, the AirXpress has a stylish design that is perfect for modern travellers. Its smooth navigation system allows for seamless movement through crowded spaces like airport terminals.
AirXpress features a TSA lock for added security while travelling. For smooth riding, this scooter is equipped with wider tyres that are wear-resistant, anti-slip, and shock absorbent.
Key Features of AirXpress:
- Convertible scooter: It has a retractable handle, which converts the luggage to a scooter that enables quick travel. It is equipped with a 250W motor that allows speeds up to 13km/h.
- Superior capacity and durability: It supports a maximum load of 110 kg, making it strong enough to double as a ride. It holds a capacity of 20L for storage.
- Advanced battery technology: The lithium battery, compliant with airline regulations, is removable for easy charging. Its 73.26WH battery life ensures that travellers can navigate through airports and stations with ease.
- Smart design for the modern traveller: Its compact design is made to fit inside airplane cabins.
- External USB interface: Charges your devices on the go.
Kishan Jain, Director, Goldmedal Electricals, added “AirXpress is not just a piece of luggage, it is a travel companion designed to enhance the travel experience in airports, train stations, and during short city trips. Its innovative design and features make it ideal for business travellers, adventure seekers, and anyone looking to add convenience and fun to their journeys.”
The AirXpress smart riding suitcase is now available with a one-year warranty at prominent retail outlets. It is also available online on Amazon.
Apr 4, 2024 | Uncategorized
Amaze, India’s fastest-growing energy solutions brand, launched its new brand campaign Hamesha #ReadyToPerform, and showcased its widest range of inverters, batteries, and solar products in Lucknow, today. This launch signifies Amaze’s commitment to delivering superior energy solutions while inspiring consumers always to be ready to pursue their dreams. Amaze offers an extensive product line exclusively designed to withstand long and frequent power cuts, extreme weather conditions, and fast charging feature.
As a part of its new Hamesha #ReadyToPerform campaign, Amaze unveiled its first-ever brand thematic and product film that aims to inspire consumers to push their boundaries, overcome challenges, and strive for excellence relentlessly. Virat Kohli, renowned for his unparalleled dedication and consistency on the cricket field, epitomizes the spirit of readiness and peak performance. The film showcases Virat pushing his limits to perform better each day and in every aspect of his game, resulting in faster scoring and endurance. The campaign underscores Amaze’s relentless pursuit of innovation and quality in delivering superior energy solutions, powering the dreams and aspirations of emerging India with an uninterrupted power supply.
Speaking on the occasion, Preeti Bajaj, CEO and MD, said, “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next 3 years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”
Neelima Burra, Chief Strategy, Transformation and Marketing Officer added, “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts.
We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”
“The film highlights Amaze as a true performer by drawing parallels with another true performer that India knows of and looks up to – Virat Kohli. At Amaze, we are committed to serving the needs of consumers in emerging cities and towns in India. Our focus is on helping these aspirational individuals pursue their dreams and achieve success. However, frequent power cuts pose a significant challenge to their progress. That’s why we believe that Amaze is the most reliable and trustworthy partner for them in their journey towards success.”
Anusha Shetty Chairperson and Group CEO, Grey Group India said “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fueling their aspirations with uninterrupted power.”
The campaign will feature captivating visuals and videos showcasing Virat Kohli’s commitment to readiness and performance, highlighting the reliability and efficiency of Amaze’s inverter batteries. Through various digital and social media platforms, Amaze will engage with consumers, encouraging them to share their stories of readiness and performance using the hashtag #ReadyToPerform.
Amaze’s product range combines cutting-edge technology, superior performance, and user-centric design to deliver unmatched value to consumers. Whether it’s ensuring uninterrupted power supply during blackouts, maximizing energy efficiency with solar power, or protecting critical equipment from power fluctuations, Amaze’s new products are designed to empower consumers to always stay connected and productive.
Apr 4, 2024 | Uncategorized
PhonePe today announced a partnership with Star Health and Allied Insurance Company Ltd. (Star Health Insurance), India’s largest retail health insurance Company, to offer customers health insurance with a monthly and annual payment option. With this partnership, PhonePe users will now be able to avail of ‘Star Comprehensive Insurance Policy’ on the PhonePe app with coverage up to Rs.1 Crore. Having previously disrupted the market with its motor insurance products, with this launch, PhonePe further expands the options available to its users in the health insurance category.
Through this partnership, for the first time, Star Health Insurance’s Comprehensive Health Insurance will be offered to customers with a monthly premium payment plan, pioneered by PhonePe – a first-of-its-kind initiative in the industry. Users can also opt to pay their premium with the UPI AutoPay mandate and enjoy added convenience. This move was driven by a critical insight that smaller monthly payments ease the financial burden for users while empowering and enabling them to opt for more extensive insurance coverage without stretching their finances.
Star Comprehensive Insurance Policy is a power-packed insurance plan with benefits including the most popular OPD and maternity coverage. Market research conducted with PhonePe’s user base indicates that these two features were the most preferred by customers while buying health insurance. Star Comprehensive Health Insurance Policy is an end-to-end health insurance policy with sum insured available up to Rs.1 crore. The policy covers road ambulance and air ambulance expenses, out-patient medical consultation up to the limits, out-patient coverage for dental and Ophthalmic treatment, delivery expenses, organ donor expenses, provides coverage for newborn babies, including any congenital disorders, from day one of birth and vaccination expenses of the new born until the baby completes one year. Mental well-being is covered up to the sum insured. The policy does not impose sub-limits for day care procedures. Accidental death and permanent total disablement is covered up to 1 crore.
Star Comprehensive Health Insurance Policy also offers wellness programmes that provide discounts on premiums and condition management programmes. Furthermore, the policy provides an annual health check-up, automatic restoration of the sum insured up to 100%, and a cumulative bonus, payable up to 100% of the basic sum insured.
Speaking on the partnership, Vishal Gupta, CEO of PhonePe Insurance said “PhonePe is excited about this partnership with Star Health. Star’s differentiated benefits combined with PhonePe’s distribution, customer centric approach and simple DIY journeys will help turbocharge insurance adoption and penetration in the country. We are on a mission to help turn India from an underinsured nation to one that is adequately insured and view this partnership with Star as a crucial milestone in this journey.”
Speaking on the partnership, Anand Roy, MD and CEO of Star Health Insurance, said, “We are excited to partner with PhonePe and offer health insurance targeted at Gen Z and Millennials since people in that group are digital natives. The partnership between Star Health Insurance and PhonePe will provide consumers with a hassle-free payment option that is light on the pocket and at the same time meets their wellness needs. Today, health insurance has become a necessity. Given the high medical inflation in the country, it has become crucial to have an all-inclusive health cover that can protect at every stage of an individual’s life. At Star, we believe in keeping our customers healthy, and towards that end, customers buying our policies will not just get insurance but will also have access to free teleconsultations, homecare, and nutritionists, among other services. We look forward to expanding our digital reach through this partnership.”
Users can purchase the policy via the PhonePe app by clicking on the Health Insurance option, selecting the members to be insured, the desired sum to be insured and the payment tenure. Here, they can choose either monthly EMIs or annual payments and then select the policy of their choice. Once they opt for the policy, the customer’s have to fill in their details, such as name, age, and gender, followed by the health history of all members to be insured. This will be followed by a regulator mandated Know Your Customer (KYC) form and declarations, once the payment is completed.
Star Health, in association with PhonePe, plans to roll out more such innovative offerings across its indemnity and benefit products.
Apr 4, 2024 | Uncategorized
Kuku FM, India’s leading platform for audiobooks and shows, launches a heartwarming new ad film titled “Koi Baat Nahi,” conceptualized and executed by The Ensemble. Specializing in TVCs, DVCs, branded content, and content marketing solutions, The Ensemble has played a pivotal role in bringing Kuku FM’s vision to life through captivating ad films.
Featuring acclaimed actors Apoorva Arora and Anshuman Malhotra, the ad film revolves around the theme of resilience and positivity in the face of adversity. The guy in the advertisement, played by Anshuman Malhotra, has a positive response to all the hypothetical bleak situations his partner, played by Apoorva Arora, presents to him. Each scenario depicted in the ad film reinforces the belief that a positive outlook can transform life’s challenges into opportunities for growth and inspiration.
The hilarious ad film highlights KuKu FM’s core messaging that the platform offers over 10,000 audiobooks and shows delivered in an easily understandable Hindi language, including best-selling motivation books. Kuku FM enables listeners to access a treasure trove of inspiration anytime, anywhere. From renowned titles like “12th Fail” to “Buddh Sootra” and “9 Success Mantras by World Athletes,” the platform provides a diverse range of content to uplift spirits.
From ideation to execution, including casting, The Ensemble has demonstrated unparalleled creativity and expertise in content creation and production. Leveraging their deep understanding of Kuku FM’s brand identity and audience, The Ensemble has delivered a series of impactful ad films that resonate with viewers on a profound level. What set this project apart was the ambitious timeline – 5 films in just 5 days- everything from ideation to execution was done within the span of 5 days and The Ensemble demonstrated their ability to deliver exceptional content under pressure, without compromising on quality. The team meticulously selected actors and digital influencers like Anshuman Malhotra, Apoorva Arora, Khushaal Pawaar, Tushar Pandey, Shreya Gupto, Nikhil Ratnaparkhi, Arnav Bhasin among others, each choice tailored to target a specific audience group and genre, ensuring maximum impact and resonance. One of the memorable moments from the ad films was the viral dialogue, “Koi baat nahi,” resonating with young audiences and adding an extra layer of relatability to the films.
Speaking about their collaboration with The Ensemble, Kunj Sanghvi, Head of Content at KuKu FM, expressed his satisfaction with the outcome. “Making ads for a content offering is a doubly challenging task as the ads also become a proof of the quality of the actual offering, which is audiobooks and shows in our case. In a cluttered landscape, finding standout ways to appeal to the TG so they sit up and take notice is highly important. The team at Ensemble showed great agility in understanding the brief, cracking great ideas and doing swift and faultless execution,” said Sanghvi.
As the co-founder of The Ensemble and the director of these films, Abhishek Dixit had this to say: “With KuKu FM’s unwavering trust in The Ensemble’s creative prowess and our commitment to exceed expectations, we have once again demonstrated that stellar ideas can thrive even under tight deadlines. It was truly a collaborative effort from both the client and our team to achieve this, as at The Ensemble, collaboration means everything to us.”
The Ensemble commits to excellence in every aspect of the process, from ideation to scriptwriting and execution, resulting in ads that not only promote the brand but also resonate with audiences.
